Monthly Archive: June 2023

Arizona Boardwalk acquires 48 acres for future development

Arizona Boardwalk at Talking Stick, home of OdySea Aquarium, has announced the acquisition of an additional 48 acres of land for future expansion.

The acquisition is located north of the current destination just east of the Loop 101 that includes nine attractions along with several shops and eateries. 

Details of the sale were not made public.

The new development is uniquely positioned to benefit from Arizona Boardwalk’s current large and diverse audience with over 2 million annual visitors, and its prime location that sees more than 160,000 vehicles pass by daily, according to a press release.

“The Talking Stick Entertainment District and Scottsdale entertainment space is thriving, and the area is booming with a significant influx of visitors,” said Ran Knishinsky, managing partner at Arizona Boardwalk. “The new property has incredible potential for innovation and collaboration with leaders in the family entertainment industry. We are eager to speak with visionary companies that want to bring their exceptional ideas and original concepts to this entertainment-driven market.”

Multiple prominent entertainment operators have already expressed interest in being part of this new venture, eager to build off the destination’s current success, the press release stated.

“We are excited to bring this new phase of Arizona Boardwalk to life,” said Managing Partner Adi Knishinsky. “Having built a diversified family entertainment destination in the Scottsdale/Phoenix metro area that delivers unparalleled family experiences, we look forward to working with other like-minded, dynamic entertainment and recreational companies with the same commitment. We are going to create something truly exceptional with the expansion of Arizona Boardwalk.”

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Female-led Agency Boasting A-List Client Roster to be Rebranded as AM16

MIAMI, June 27, 2023 /PRNewswire/ — Renowned Latin media powerhouse NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The merger unites ARRO MEDIA’s capabilities with NEON16’s innovative approach to cultural storytelling and experiential activations.

AM16 Logo

Rebranded as AM16 AGENCY, the company has long functioned at the nexus of Latin music and culture, revolutionizing the industry with its innovative approach. Renowned for their expertise in storytelling, the team creates a through-line transforming ideas into global brands, boasting a client roster that includes SHARK NINJA, META, ADIDAS, RED BULL, NFL, XBOX BACARDI and THE LATIN GRAMMY CULTURAL FOUNDATION, and talent such as THALIA, TAINY, DANNA PAOLAand JUAN LUIS GUERRA.

AM16 brings its entire client portfolio and team of experts, creatives, strategists, and designers to this new partnership. Cristina Arcay will serve as Co-President alongside NEON16’s newly appointed Chief Marketing Officer Gerry Rojas who brings a vast background in entertainment marketing, including leading efforts for NBCUniversal, the Latin Recording Academy, and People en Español.

“We have built a growing agency that will redefine how brands connect their marketing and advertising to the Latin culture because we live it day in and day out,” said Lex Borrero, CEO and Tommy Mottola, Chairman of NEON16 and NTERTAIN. “Our team has a finger on the pulse of trends, uniquely positioned to spot them before they happen, across music, television and film. Today’s announcement further differentiates our capabilities from competitors and will bring an even more comprehensive offering to our clients and partners.”

AM16’s capabilities include brand strategy & partnerships, product development, content production for all platforms, 360 creative design services, music marketing, social media

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Amazon Web Services Sets Sights on $7.8B Ohio Expansion

(TNS) —Amazon Web Services, a subsidiary of the Amazon retail giant, plans to invest an estimated $7.8 billion by the end of 2029 as part of an expansion its data center operations in central Ohio, creating hundreds of new jobs, the state said Monday.

Amazon Web Services’ data center project is the second-largest single private sector company investment in Ohio’s history, according to the governor’s office. The new data centers will contain computer servers, data storage drives, networking equipment, and other forms of technology infrastructure used to power cloud computing, which is on-demand access for data services, like data storage.

“Amazon is already one of the largest private-sector employers in Ohio, and the company’s continued growth here further cements Ohio as the heart of our nation’s technology and innovation,” said Gov. Mike DeWine. In 2022, Amazon Web Services directly employed nearly 1,000 Ohioans across the state.

Amazon Web Services has also already invested more than $6 billion in Ohio since 2015, said Roger Wehner, Amazon Web Services’ director of economic development. Amazon Web Services operates data center campuses in Franklin and Licking counties. To date, Amazon Web Services’ investments and operations have generated over $2 billion in economic benefit for Ohio and supported more than 3,000 local secondary jobs on an average annual basis.

“This additional investment will bring new, well-paying jobs and will continue to boost the state’s Gross Domestic Product each year,” Wehner said. “We are excited to continue our partnership with the state of Ohio and deliver new workforce development and educational programs that support the next generation of talent by emphasizing collaborative, long-term public and private partnerships across the state.”

This new investment will result in 230 direct new jobs and an estimated 1,000 support jobs, according to said JP Nauseef, president and CEO of

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17 Important Things For Agencies Using AI In Marketing To Consider

With more and more businesses adopting artificial intelligence tools to enable efficient workflows and generate creative content, AI is a big part of the conversation in marketing today. As the industry embraces exciting new possibilities to quickly reach more specific target audiences with more personalized content, it’s important for agency leaders to consider what potential pitfalls might look like.

Balancing caution and innovation is going to be a challenge for many agencies and in-house marketers seeking to leverage AI in their operations this year. Below, 17 Forbes Agency Council members share important things for marketing leaders to consider as they navigate this new AI-driven landscape to mitigate risks and maximize the benefits of using this powerful technology.

1. AI Requires Guidance

We need to guide and teach AI to receive the best outcomes. It is a mistake to assume that the AI will run properly and execute without errors with a few simple prompts. Human intellect will still be needed to teach, correct and achieve really good AI outcomes. – Korena Keys, KeyMedia Solutions

2. AI Won’t Have The Most Up-To-Date Information

AI outputs are only as good as the data the model was trained on. Information changes rapidly in our interconnected world, so programs such as ChatGPT won’t have the most up-to-date information. Marketers should make sure they’re testing queries to get the most accurate AI-generated results and cross-check the results against more recent data. – Hugo Loriot, fifty-five

3. AI Has Limited Legal Precedence

When using AI to create content for marketing purposes, it is important to be aware of the limited legal precedence of AI in regard to copyright law. Creating campaign content using generative AI can lead to problems with ownership. To avoid issues, consult legal experts, implement attribution protocols and collaborate with

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How Justin Day is Revolutionizing Marketing with AI

Embrace a New Era in Content Marketing: How Justin Day is Revolutionizing Marketing with AI

Few industries have been so instrumental in the development of human civilization as the marketing industry. From ancient marketplaces to modern digital platforms, both manufacturers and consumers have required a bridge that allows them to satisfy their needs. Unfortunately, the practices of most marketing companies have resulted in a widespread negative perception of the industry. Day by Day Digital is changing this — one brand at a time. 

Day by Day Digital is a Dallas-based content marketing agency founded by Justin Day in 2016 as part of his mission to revolutionize the marketing industry leveraging the power of AI. At that time, Day had been part of the marketing industry for several years both in leadership and non-leadership roles. Seven years later, Day is one of the most recognized names in the marketing industry, uniquely positioned to push for change through his new book.  

Titled “In Search of Tomorrow: How AI-Driven Search Results Shape The Future of Your Business”,  Day’s book has already taken the world of marketing by storm and is currently ranked as the #1 seller on Amazon. Published back on June 19th, the book goes into depth about what the future of Search Engine Results Pages (SERPs) will look like now that AI has gone mainstream. 

Day penned Amazon bestseller, “In Search of Tomorrow” (2023).

With technologies like AI becoming increasingly relevant around the globe, there is a lot of potential for a paradigm shift to take place in the marketing industry. This is the main topic of Justin Day’s bestselling book.  

“AI will change the world of marketing forever. In this book, I share valuable insights on how the reader can prepare their business for the upcoming shift. Whether you are looking to rank in the top sports,

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New brownfield law could help clean up former industrial sites | Free

Proponents of a brownfield remediation and redevelopment bill approved by lawmakers and Gov. Kay Ivey say it could lead to new uses for old and potentially polluted industrial sites in Alabama.

“It’s going to allow individuals to sell their industrial sites,” Rep. Chip Brown, R-Hollingers Island, told Alabama Daily News about House Bill 378. “It allows buyers to come in and not assume liability — that’s always been the issue on these big, old industrial sites.”

A brownfield, according to the U.S. Environmental Protection Agency, is property “which may be complicated by the presence or potential presence of a hazardous substance, pollutant, or contaminant.”

Under the new law, owners of brownfields can voluntarily work with the Alabama Department of Environmental Management to have the property assessed for pollutants. The department will create a Brownfield Remediation Reserve Fund and assess a $500 per acre fee on properties.

The fund would be used for remediation costs, capped at $4 million per property.

Once the property is assessed, new buyers only have responsibility for any damage to the property from the time they take ownership.

“Right now, no one is buying those sites because they don’t want liability,” Brown said.

Brown said the new program will help the environment, communities near the vacant and blighted sites and the state’s industrial recruitment efforts.

“We’ve got a lot of vacant (brownfield) properties around our state and we actually have a shortage of industrial sites,” he said. “This will allow old sites to become productive again and create jobs.”

The law does not change previous owners’ liability or recourse options for anyone harmed by a contaminated area, Brown said.

The Alabama Department of Environmental Management supported the legislation as a way to clean-up existing vacant sites and increase communities’ tax bases.

Bradley Byrne,

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