Daily Archive: February 8, 2024

Auto plastics manufacturer to invest $12 million for new production facility in Gaston County

RALEIGH—HEYCO-Werk USA Inc., a plastics injection molder for the automotive industry, will create 34 new jobs in Gaston County, Gov. Roy Cooper announced last week. The company will invest more than $12.75 million to build a new state-of-the-art manufacturing site in Gaston County.

“HEYCO is another great addition to our growing auto manufacturing supply chain that will attract even more companies and jobs,” said Gov. Cooper. “This project in Gaston County — and others like it across our state — confirm North Carolina’s dedication to a world class workforce, innovation and access to global markets.”

Founded in 1937 in Remscheid, Germany by Max and Ernst Heynen, the HEYCO Group is a leading supplier of products and engineering services in the area of metal and plastic processing technology. The company has eight sites worldwide with approximately 1,250 employees.

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HEYCO-Werk USA Inc. was established in 2014 and began manufacturing in Virginia in 2019. The company manufactures precision plastic molded parts for the automotive industry as well as various industrial markets. Manufacturing automotive products for all BMW SUV models worldwide, this expansion to a second location in North Carolina will help meet the growing needs of BMW and other European car manufacturers in North America. Offering room for future expansion, the new 10-acre site at Apple Creek Corporate Center will include a 65,000-square-foot state-of-the-art production facility and show room for high-end injection molding.

“We are thrilled to expand our manufacturing footprint to North Carolina and join the close network of German-based manufacturers in the region. The new plant will play an important strategic role within the HEYCO Group and to our customers,” said Daniel Dittmar, CEO & President of HEYCO-Werk USA. “With this latest investment we set an important milestone for the future of HEYCO, ensuring both strategic

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Pravis unveils YouTube marketing services to drive organic growth: Best Media Info

Pravis, a growth marketing agency conceived by Momspresso.com co-founders Vishal Gupta and Prashant Sinha, has announced the launch of two services focused on YouTube. 

The services are aimed at driving organic growth, designed specifically to address crucial gaps in the market.

Pravis stated that it plays a pivotal role in enhancing brands’ presence on YouTube through its specialised YouTube practice. The tool is dedicated to measuring, increasing, and tracking a brand’s Share of Voice on YouTube. The practice identifies a brand’s share of voice and determines content strategies that resonate effectively with the target audience. This organic strategy promotes meaningful brand conversations, enhancing middle-of-funnel salience and seamlessly translating into improved engagement and customer conversions.

The second new offering from Pravis is the Content Factory which leverages its proprietary content science framework for enabling well researched video content creation at scale. The practice employees globally benchmarked tools and in-house analysis to identify fresh content creation that resonates with the brand’s target audience and drives performance.

Vishal Gupta, Co-Founder, Pravis, said, “As brands seek to leverage regional language audiences and videos. We believe that YouTube is arguably the most important platform for brands to focus on. And our YouTube Practice enables brands to harness this platform more effectively.”

Prashant Sinha, Co-Founder,  Pravis, said, “With our Share of Voice on YouTube service, we aim to cultivate meaningful brand dialogues that resonate with the audience, translating into tangible and impactful growth. Furthermore, our unique Content Science framework is poised to be a game-changer for creating data driven video content at scale to drive effectiveness and efficiencies.  At Pravis, we’re not just offering services, we’re providing a new playbook for driving organic growth.”

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