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Monthly Archive: March 2024

How PR And SEO Can Supercharge Your Digital Marketing

Celebrity publicist and CEO of Society22 PR, an award-winning hybrid digital PR agency based in Los Angeles and NYC.

Are you pouring resources into SEO but struggling to see results? You might be missing a crucial piece of the puzzle.

When it comes to digital marketing, two tactics are considered to be the most effective: search engine optimization (SEO) and public relations (PR). Although they frequently work in different domains, both strive to elevate the visibility of brands and foster trust.

To give you an overview, SEO meticulously optimizes your website for search engines like Google, Bing, Yahoo, etc., ensuring your target audience finds you when searching for relevant content online. SEO is like a map that helps search engines find you.

Imagine crafting exceptional content, yet nobody knows it exists. This is the reality for many businesses neglecting PR. PR cultivates positive brand awareness and fosters relationships with key influencers and media outlets to help you “be seen,” unlocking your full potential and propelling your brand toward industry leadership.

The tremendous synergy between these two forces is on the verge of bringing about a revolution.

The Backlink Advantage: PR’s Gift To SEO

Do you think backlinks are just fancy links? Think again—they hold significant currency in the digital world. In SEO, backlinks are essentially links from other websites that point back to your own. Search engines interpret these backlinks as a vote of confidence in the quality and relevance of your content. Just like real-world currencies, they hold value and influence.

The more high-authority websites (those with established credibility and influence, such as YouTube, LinkedIn, Google Business Profile, Reddit, etc.) link back to you, the higher your website climbs in search engine rankings. This ultimately translates into increased organic traffic as your website becomes more visible

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Akufo-Addo sometimes jokes with his comments on issues

Economist and leading member of NPP, Kwame Pianimleading member of NPP, Kwame Pianim” width=”295″ height=”177″ /Economist and leading member of NPP, Kwame Pianim

An economist and a leading member of the New Patriotic Party (NPP), Kwame Pianim, has come to the defence of President Nana Addo Dankwa Akufo-Addo and some of his remarks that have sparked public outrage in recent times.

According to him, the president often makes jokes with his commentaries and does not intend to offend anyone.

This comes after two recent instances where President Nana Addo Dankwa Akufo-Addo said things that got the public displeased.

The first instance occurred when the president met the residents of Mepe after they were affected by the Akosombo and Kpong Dams spillage.

In his address, he told them that even though they usually would not vote for him, as president, he is the father of the nation and that he is committed to his duties.

The second instance was when the president told the chiefs and leaders of Ekumfi, in the Central Region, that he turned a blind eye to their developmental needs because they voted out the NPP MP for their area during the 2020 elections.

In both instances, the president came under severe public criticism for being insensitive, divisive, and partisan.

But Kwame Pianim speaking on Joy News’ AM Show on February 26, noted that the president was just being funny and not malicious.

“Nana sometimes has a serious mere. People don’t know that he is funny, he likes to tell jokes. When he was talking about the disaster on Volta Lake, he said, ‘I am not here because of politics, I know you don’t vote for me but I am here because I am the father of the nation and there is a disaster so, I have to be here’ and the people

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The Surprising Advantages Of Mixing Mindfulness And Marketing

Co-founder and CEO of ZOOM Marketing, one of Silicon Valley’s premier positioning agencies with hundreds of successful clients.

When I began my career, introducing mindfulness or any kind of contemplative practice in the workplace was seen as completely taboo. Today, it’s becoming almost commonplace.

Illustratively, one of our clients, a fast-growing technology company, convened its top 25 leaders for our brand positioning brainstorm. We met at a century-old Japanese garden set among koi ponds and bamboo gardens. The CEO initiated the session with a meditation where we all breathed together and set our intention to listen and bring our best possible mindset. This set the tone for a productive session with one positive idea sparking another.

My initial exposure to mindfulness occurred when I was a kid, long before the concept gained widespread recognition. Amid the tennis boom in the 1970s, Timothy Gallwey wrote The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance, where he introduced the notion of self 1: your critical self and self 2: your subconscious self. This was the first time I realized there was a voice and dialog inside my head. Being aware of this voice is the basic concept behind mindfulness.

As I’ve seen the benefits of mindfulness in my personal life, I’ve also introduced it to my agency. Our leadership team completed a nine-month program focused on how to integrate mindfulness and business. And our entire company completed a six-week Positive Intelligence course. We continue with weekly meetings to discuss how we can bring mindfulness into our client work and better support each other.

We’re a small business based in the heart of Silicon Valley, so we can try new ideas more easily, but I’ve been pleasantly surprised by the team’s enthusiastic adoption of

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Cheapest Website Builders of 2024

WordPress is reportedly the backend software powering more than 60% of all websites worldwide. That’s an astounding number, but there’s also a good reason why so many website owners rely on WordPress. It’s widely supported, customizable, and can do nearly anything you may want with your website.

WordPress comes in two main versions: Fully managed WordPress.com and self-hosted WordPress.org. The fully hosted version relies on nearly identical software, but the company responsible for building WordPress (Automattic) handles all hosting and software updates. There’s a free version where your site uses a wordpress.com domain, or you can pay for more features and use your own domain name. Depending on your needs, paid plans range from $4 to $45 per month. You can customize your site using supported themes and plugins.

WordPress is also available to host on your own server. The software is free to download and completely customizable, though you’ll need some code knowledge to do so. But with the self-hosted version, available on WordPress.org, you can choose your own hosting provider, move your content between servers, and build new features into your site.

A massive list of themes and plugins is available to customize your site and add additional features.

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Proposed new Virginia ‘tech tax’ sparks backlash from business community

RICHMOND, Va. (AP) — Trade associations representing hundreds of companies that do business in Virginia have come out swinging against a proposal to expand the state sales tax to cover digital goods, something Republican Gov. Glenn Youngkin proposed and Democrats endorsed in their budget legislation.

Both chambers of the legislature included the new sales tax on purchases like streaming subscriptions, cloud storage and online downloads in budget plans they passed;elm:context_link;itc:0;sec:content-canvas” class=”link “the two-year budget plans they passed last week. The Senate went beyond the House of Delegates in also applying it to business-to-business transactions.

In a letter sent to lawmakers beginning Tuesday, the Northern Virginia Technology Council and other business-focused lobbying and trade organizations said the General Assembly should reject the proposed “tech tax,” which budget documents from both chambers show is estimated to generate over $1 billion in revenue over the next two-year state budget. At a minimum, the letter said, if policymakers move forward with the proposal, they should broadly exempt business-to-business transactions — or companies may be forced to pass along costs to consumers or move to other states.

“The proposed tech tax hike would put Virginia companies at a significant competitive disadvantage in industries where global competition is high and margins are narrow. The tax will very likely impact hiring and reduce internal research and development investment, the majority of which is currently concentrated here in Virginia,” Jennifer Taylor, president and CEO of the group, said in a statement included with the letter, which a representative of the organization shared with The Associated Press.

The Technology Council says on its website it has nearly 500 members, ranging from Fortune 100 companies to academic institutions and government contractors.

Additional interest groups, including the Virginia Chamber of Commerce, a data center coalition and a

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GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.

Judged by the industry’s top marketers, Stagwell’s (STGW) GALE was recognized for leadership, creative excellence, and outstanding business performance.

NEW YORK, March 28, 2024 /PRNewswire/ — Business Agency GALE has been named the Advertising Agency of the Year at the 2024 Campaign U.S. Agency of the Year Awards, an annual event that celebrates agencies leading the industry in creativity and effectiveness.

GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.

GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.

“We’re thrilled to be recognized as 2024 Advertising Agency of the Year,” GALE President and CEO Brad Simms said. “We take pride in crafting creative, data-driven campaigns that deliver tangible business results, and this award underscores the incredible work our team does across the board to tell our clients’ stories in compelling ways while helping their businesses grow.”

GALE has been recognized several times for its 120% year-on-year growth rate, strong new business pipeline, and standout client work. Campaigns spotlighted by the agency of the year award include the data-driven email campaign Chipotle Doppelganger, which won a Gold Cannes Lion, and Wood Milk, a humor-infused campaign that sparked a cultural conversation for MilkPEP.

Top industry accolades previously earned by GALE include Adweek’s Fastest Growing Agency of the Year, Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Breakthrough Media Agency of the Year, the Grand Effie and a Gold Lion.

For more information on the Campaign U.S. award, visit: https://www.campaignlive.com/article/advertising-agency-2024-gale/1866007

CONTACT:
Lindsay Bennett
[email protected]
917 497 5582

About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive,

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Interim govt reacts to President Alvi’s objections on summary for NA session

Islamabad: The interim federal government addressed President Dr. Arif Alvi’s concerns regarding the returned summary for convening the National Assembly’s inaugural session, the sources privy to the development said on Tuesday.

The sources said that the caretaker federal government urged Dr. Arif Alvi to reconsider his decision and convene the National Assembly session by February 29. It stressed that the constitution does not mandate the allotment of specific seats before calling the session.

The sources from the government emphasized that Article 91 does not stipulate that the session cannot be convened if the House is incomplete.

 In response, the federal government clarified to Dr. Arif Alvi that, under Article 91 of the Constitution 1973, the president lacked the discretion or authority to delay the National Assembly session.

The government highlighted that the president’s authority is limited to adjourning the ordinary session of the National Assembly under Article 54 of the constitution.

The summary submitted to the president requested the summoning of an extraordinary meeting of the National Assembly for the oath-taking of newly elected members.

Under Clause 2 of Article 91, it is obligatory to summon the National Assembly within 21 days of the election, reiterated the caretaker government in its response. Even if the President does not call the session by February 29, the session will proceed as scheduled, as per the government’s stance.

Earlier, Speaker Raja Pervaiz Ashraf scheduled the National Assembly session for Thursday, February 29, for the oath-taking ceremony of newly elected MNAs. The session was summoned under clause 2 of Article 91 after President Arif Alvi declined to do so, citing incomplete lower house status due to pending decisions on reserved seats.

Raja Pervaiz Ashraf will preside over the inaugural session at 10 am on Thursday, administering the oath to the newly elected members

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Eight details you may have missed on Prince Harry and Meghan Markle’s website | Royal | News

Meghan Markle and Prince Harry clapping at Invictus Games

Details you may have missed on Prince Harry and Meghan Markle’s new website (Image: Getty)

Prince Harry and Meghan Markle both shocked fans around the world as they quietly unveiled a brand new website and redesign – sussex.com, in the evening of February 12.

At first glance, the striking website appears neat, clean, and easy to navigate, however, on analysis of its contents and design, there are remarkable omissions, interesting language choices, and unusual features on the site.

The couple has been warned by critics, that using the Sussex title and the royal crest for commercial use could provoke the Palace, with one source telling the MailOnline they could have “real trouble”. Others have since leapt to the couple’s defence stating it is their own “family name” to use.

The rebranding comes amid rumours that the couple may be looking for more production companies to work with, and the site acts as a “one-stop shop” for their work, fueling speculation that the Sussexes are trying to breathe new life into their media careers.

At Express.co.uk, we have created a list of the eight details you may have missed on The Duke and Duchess of Sussex’s new website.

Read more: Harry and Meghan pal hits back following new Sussex website launch

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1. No mention of King Charles or wider Royal Family

Despite the landing page being titled ‘The Office of Prince Harry & Meghan, the Duke and Duchess of Sussex’, there is absolutely no mention of King Charles, and therefore no mention of Prince Harry’s relation to his father.

Unlike the Royal Family’s official

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From Emojis to Engagement: How Youth Marketing Agencies Can Leverage Gen Z’s Gaming Habits

The world of gaming isn’t just for teenagers in basements anymore. Today, it’s a multi-billion dollar industry that transcends age and socioeconomic background. In fact, Gen Z, the generation born between the mid-1990s and mid-2010s, is a prime target audience for the gaming industry. 

They’re not just casual players; they’re deeply invested in the culture, language, and social aspects of gaming. This presents a unique opportunity for brands looking to connect with Gen Z: partnering with a youth marketing agency that understands how to leverage gaming for effective marketing campaigns.

Why Gaming Matters for Gen Z Marketing: A Deep Dive

Gaming isn’t just a leisure activity for Gen Z; it’s a deeply woven thread in the fabric of their social lives, identities, and even skill development. Here’s a closer look at why gaming holds such significance for Gen Z marketing:

Escape and Community

Gen Z has grown up in a world of constant connectivity and information overload. Gaming offers a valuable escape – a space to unwind, explore fantastical worlds, and de-stress. But it’s not just about solitary entertainment. 

Online games foster a strong sense of community. Guilds, online forums, and esports leagues connect players with like-minded individuals who share their passion for specific games or genres. These communities provide a sense of belonging, camaraderie, and shared experiences that transcend geographical boundaries.

Beyond Fun: A Training Ground for Real-World Skills

The stereotype of gaming as a mindless activity is far from reality. Many games require a surprisingly high level of cognitive skills. Strategy games like Civilization or StarCraft hone critical thinking and planning abilities. 

Multiplayer games like League of Legends or Valorant demand excellent teamwork, communication, and quick decision-making under pressure. Games like Minecraft or Fortnite encourage creativity

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Oregon’s unemployment insurance, paid leave programs will go offline to prep for new website

A screenshot of Oregon's paid leave website. The Oregon Employment Department is upgrading its online system to apply for unemployment insurance to Frances Online.

A screenshot of Oregon’s paid leave website. The Oregon Employment Department is upgrading its online system to apply for unemployment insurance to Frances Online.

Screenshot/Oregon Employment Department

Oregon’s online system to apply for unemployment insurance is getting an upgrade, a move years in the making as evidence mounted that the Employment Department’s outdated technology was too rigid and confusing for modern-day benefits.

On Monday, people seeking unemployment benefits will begin using Frances Online, a new system built for the state. Employers and the state’s paid leave program already use Frances.

“The new system is going to be a lot more flexible and a lot more agile,” Lindsi Leahy, the unemployment insurance director, said in an interview. “It has more security features and it’s really going to provide increased customer service for our claimants.”

In preparation for the launch, the department’s old and new online systems, along with the customer service phone lines, will go offline at 5 p.m. Wednesday. Phone lines and the online portal will reopen at 8 a.m. Monday.

People seeking new unemployment claims must apply by 5 p.m. Tuesday in the old system or wait until Frances goes online. Those with existing claims must submit weekly material in the old system by 5 p.m. Wednesday to avoid a disruption in benefits.

“If they happen to miss those deadlines, they can go ahead and file after the system comes back online on March 4,” Leahy said. “But their benefits will be delayed because they filed after the deadline.”

Officials said the state’s $106 million, multiyear effort to upgrade the Oregon Employment Department’s technology should help alleviate some — but not all — of the issues identified through public feedback and official state audits.

“Long-term, we will see a lot

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