Daily Archive: April 21, 2024

Bojangles Crowns Ultimate Biscuit Makers in Annual Roll-off Challenge

Bojangles, best known for its 49-step, made-from-scratch buttermilk biscuits, invited the top 12 out of 4,500 Certified Biscuit Makers to its headquarters for the annual head-to-head bake-off. (Photo: Business Wire)

Bojangles, best known for its 49-step, made-from-scratch buttermilk biscuits, invited the top 12 out of 4,500 Certified Biscuit Makers to its headquarters for the annual head-to-head bake-off. (Photo: Business Wire)

New this year, Panthers’ quarterback Bryce Young joined as a guest judge, where he gave away the inaugural “Bryce Young Spirit Award.

Joined by celebrity guest judge – Carolina Panthers Quarterback Bryce Young – the contestants put their skills to the test to determine this year’s champions

CHARLOTTE, N.C., April 10, 2024–(BUSINESS WIRE)–Bojangles, best known for its 49-step, made-from-scratch buttermilk biscuits, invited the top 12 out of 4,500 Certified Biscuit Makers to its headquarters for the annual head-to-head bake-off. Restaurant leaders nominated the best bakers from both franchise and company-owned restaurants to compete for the title of Biscuit Maker Champion.

On Thursday, April 4, the contestants matched up in the Bojangles test kitchen. Each was given the same area, ingredients and equipment to showcase their biscuit-making skills. The competition was timed – each contestant getting 10 minutes – and judged closely by trained officials on speed, efficiency and quality of the biscuits. The judges considered how closely the contestants followed the delicate process, as well as the resulting biscuits, in their review.

“At Bojangles, our biscuit makers go through a rigorous process to be the

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Federal agency narrows sites for new $218 million Chattanooga courthouse building

April 12, 2024 at 8:33 p.m.

Dave Flessner

Staff Photo by Robin Rudd / The Joel W. Solomon Federal Building and Courthouse and Miller Park are seen before sunrise in 2023. The historic building houses a post office and courtroom that serves the United States District Court for the Eastern District of Tennessee.

Note: This story was updated April 13 to clarify the current ownership and control of Hawk Hill and AT&T Field.

Chattanooga’s Joel W. Solomon Federal Building and Courthouse will be replaced at least a couple of blocks from its current 91-year-old site, but the federal agency responsible for building the new and bigger courthouse won’t pick the final site in Chattanooga until fall.

The General Services Administration, the federal agency that constructs and maintains most federal buildings, announced this week it narrowed the sites it is considering for building a 190,400-square-foot federal courthouse in Chattanooga to two downtown possibilities, both of which the current users said they won’t need for much longer.

The administration said its studies found no adverse environmental impact from building a new courthouse at either the TVA Chattanooga Office Complex at Market and 11th streets or at the AT&T stadium used by the Chattanooga Lookouts atop Hawk Hill near the riverfront.


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Sunstone Cities Will Provide Economic Development Expertise To Municipalities

IRVINE, Calif., April 12, 2024–(BUSINESS WIRE)–A focus on municipal economic development at Sunstone Management, Inc., has resulted in the creation of Sunstone Cities LLC, which empowers local governments to transform their communities through strategic economic development initiatives.

Sunstone Management CEO John Keisler announced the initiative Thursday, April 11, at the final pitch event of the second annual Sunstone Economic Development Challenge @ USC Price. That event puts teams of graduate students in the University of Southern California Sol Price School of Public Policy together with five Southern California cities to develop an economic development approach supporting innovation, business attraction, and job creation for each city.

Keisler said this type of public-private-education partnership is key to developing new leadership in the economic development field – a goal close to his heart since he spent more than 20 years in city management positions before joining Sunstone. His final government position was as Economic Development Director for the city of Long Beach.

“We believe we have unique capabilities to help smaller cities that might not have the resources to staff a full economic development department,” Keisler said. “Our approach already has begun to reap benefits in Anaheim, where we have had a consulting contract since November, and in the relationships developed here at the Challenge. Sunstone Cities is ready to help create brighter futures for municipalities of all shapes and sizes.”

Sunstone’s contract with Anaheim is to develop a strategic economic development plan for that city. The City of Lakewood’s city council approved a similar agreement last month.

“We recognize that every city faces unique challenges and opportunities,” the Sunstone Cities website says, “and our tailored approach ensures that we deliver customized solutions that meet the specific needs of each client.”

Services include consultations and plans for:

  • Revenue growth to

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Why PR Trails Behind Marketing In B2B (And How It Can Catch Up)

Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands.

The business-to-business (B2B) industry has long witnessed the competitive interplay between public relations (PR) and marketing. While both disciplines aim to enhance a company’s brand and reputation, it is widely acknowledged that marketing has often taken a lead in the B2B sphere. The fundamental reason for this divergence lies in a critical business metric: return on investment (ROI).

The ROI Challenge In PR

PR plays a pivotal role in shaping a company’s reputation, managing crisis litigation, educating the industry and providing perspectives from subject matter experts. However, the biggest challenge PR professionals face lies in quantifying the results of their efforts. PR, by its very nature, is a long-term, strategic endeavor that primarily focuses on intangible outcomes such as brand reputation and public perception. These parameters are difficult to measure in concrete terms, making it challenging to demonstrate a direct ROI.

For example, consider a PR campaign aimed at mitigating a corporate crisis. The campaign might successfully prevent damage to the company’s reputation, but how do we quantify this success? How do we measure the crisis that didn’t occur, the customers that weren’t lost or the sales that didn’t drop? These are inherently intangible and tough to translate into numerical ROI.

Marketing’s Upper Hand In ROI

In contrast, marketing, especially digital marketing, boasts myriad tools and methodologies to track and measure ROI accurately. With the advent of technologies such as customized URLs, QR codes and powerful analytics platforms, marketers can track customer interactions, downloads and click-throughs, providing a clear picture of the campaign’s effectiveness. This data-driven approach gives marketing a distinct advantage, allowing practitioners to demonstrate a direct correlation between their efforts and business outcomes.


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