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Category: Marketing Agency

Marketing Agency

Where’s the money? Where creative agencies envision growth in 2024

Marketing efforts and campaigns increasingly demand unique ideas and creativity to capture and engage consumers in a world that is overloaded with content. 

Beyond traditional means, 2023 saw many creatives incorporate experiential elements and storytelling to hold onto consumers’ attention. Many anticipated artificial intelligence (AI), automation, and interactive experiences to dominate marketing strategies, according to a report by Hubspot.

These trends continue to hold relevance as we march towards 2024. An analysis by Forbes this year predicted that AI-driven interactions will propel methods to engage consumers in real time and drive conversions.

Additionally, as virtual reality (VR) and augmented reality (AR) technologies advance, the border between the digital realm and reality is becoming increasingly porous, it said. Brands are set to increasingly incorporate these technologies into their marketing campaigns.

Don’t miss: Where’s the money? Growth opportunities for social media agencies in 2024

Similarly, these AI solutions will also drive more personalised consumer experiences, such as through content recommendations and dynamic pricing tactics, according to a report by Brand Vision. Meanwhile, it predicted that AR will enhance the experiences that marketers create for consumers, such as virtual try-on features in the fashion industry or AR-powered home design simulations.

Given these trends, what will power creativity in the coming year? In this third instalment of MARKETING-INTERACTIVE’s “Where’s the Money?” series, eight creative agency professionals share their thoughts on what will be the moneymaker of 2024.

Tay Guan Hin, creative chairman, BBDO Singapore

“Virtual reality.”

To Tay, virtual reality (VR) is the winner to bet on for the profit turner of 2024. He highlighted how the market size for VR is on track to nearly double from 2022 to 2024, with the potential to soar beyond $22 billion by 2028.

According to Deloitte Global, the VR industry was set to

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Marketing Agency

Altitude Marketing Launches Cutting-Edge Website for Discovery Life Sciences

EMMAUS, Pa., Nov. 21, 2023 /PRNewswire/ — Altitude Marketing, a life sciences marketing agency with over 19 years of experience serving B2B companies, recently unveiled a brand new website for its client, Discovery Life Sciences (Discovery), a prominent player in biospecimen and biomarker solutions.

Discovery Life Sciences featured image

Discovery Life Sciences featured image

Discovery’s mission is to restore hope by speeding the development of innovative diagnostics and effective treatments to improve care. They accomplish this by partnering with researchers in industry, academia, and government―furthering their abilities to complete their vital work faster by providing them with the highest quality products and services.

As Discovery experienced ongoing business growth, they recognized the importance of aligning their digital presence with this expansion. Their website served as a vital tool for lead generation and nurturing. With the goal of establishing themselves as the industry leaders, they sought a new website that would reflect their status and expertise.

“As we continue to experience remarkable growth, enhancing our digital presence became a strategic imperative for Discovery Life Sciences,” shared Tiffany Salas-Morris, SVP Marketing at Discovery Life Sciences. “Altitude’s demonstrated expertise in life science and branding shines through their work on our new website. They meticulously delved into our brand identity and objectives, resulting in the creation and launch of a technically sophisticated, sleek, and industry-leading website. Altitude has far exceeded our partnership expectations.”

In October, Altitude successfully launched a revamped website for Discovery, marking a significant milestone in their partnership. Altitude’s strategic approach involved refining the company’s messaging, improving user experience, and creating a sleek, professional design. This transformation ensures that Discovery looks like the global industry leader they are.

Today, Altitude continues to play a pivotal role in driving Discovery’s growth. Their ongoing collaboration encompasses a wide range of marketing services, including graphic

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Marketing Agency

Where’s the Money? Avenues of growth for media agencies in 2024

As generative AI continues to sweep the globe and infiltrate industries far and wide, media agencies have not become immune particularly with changing consumer behaviors.

According to Kantar’s 2024 Media Trends and Predictions report, consumer segmentation needs to move beyond traditional demographics to a more behavioral and attitudinal approach.

Accounting for these factors will help brands and marketers understand the reasons behind consumer choices with better insights, opportunities and more precise targeting.

Audiences are also consuming content across multiple platforms and devices, making it paramount for marketers to harness the power of these platforms effectively. In particular, on-demand streaming is becoming increasingly favored among viewers for its flexibility and interactivity. Yet, linear viewing continues to retain its communal magic.

Don’t miss: Where’s the money? Where creative agencies envision growth in 2024

As such, businesses will need to adapt their strategies to the localised tastes of their audiences. With media consumption also becoming more fragmented, avenues such as connected TVs (CTVs) will become useful for marketers to understand complex audience behaviours.

Furthermore, as AI goes mainstream, the media landscape will see much deeper integrations of AI technologies, with generative AI as a stand-out for content creation, according to the report.

It also flagged a potential increase in advertising waste amidst an abundance of technological solutions as businesses struggle to identify the most effective tools for their operations.

Therefore, 2024 will bring the added challenge of sorting the essential from the nonessential and knowing when and where to deploy specific technologies to their maximum potential.

What are the strategic directions for the media world as we face these trends and challenges head-on in 2024? In the fourth instalment of MARKETING-INTERACTIVE’s “Where’s the Money?” series, we speak to nine media agency professionals to identify the moneymaker of 2024.

Sandeep Mark Joseph, CEO and

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Marketing Agency

Leading marketing agency announces the launch of talent management division

Dubai, UAE: Dubai-based boutique marketing agency, Reach has announced that it has launched its new talent management division, offering professional and tailored representation for both local and international influencers, celebrities and personalities.

Since its launch in 2022, Reach has been making waves in the industry providing PR, social media, photography and media services to brands across the region including KSA, Qatar, Lebanon and Kuwait. Coining the motto “The World’s Within Reach” the company embodies the spirit of elevating brands to their fullest potential and connects them with their ideal audiences across various lifestyle categories.

Reach has kick-started the new division with the lucrative signing of ICF life coach, CBT specialist and lifestyle influencer, Lynn Laz. Boasting more than 100,000 Instagram followers, Laz uses her platform to raise awareness for important taboo topics in the Middle East including eating disorders, diet mentality, media and body image issues. Communicating in both Arabic and English the accredited life coach appeals to a mass audience, globally. 

Ihab Ghazal, Founder and CEO of Reach, said: “Launching our talent management arm was inevitable to take us to the next level and separate us from the start-up marketing agencies. Signing with the incredible Lynn Laz as our first talent was a perfect match as her path has been inspirational on a professional and personal level and we can’t wait to help nurture and grow her public profile. Our rapid extension plans look to develop this new sector of the company through selectively signing more talents who represent our ethos.”

Lynn Laz, ICF PCC Life Coach and influencer, commented: “After working several times with Reach and seeing the fundamentals of the way they work, I was so excited to sign exclusively with them and become part of the family. I’m looking forward to a strong partnership.”

To

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Marketing Agency

Some of the top experiential marketing agencies’ software of modern times

With technology sweeping the market every day, you often become confused about selecting the right tools for the right job. Therefore, look out for options that are more reliable, credible and have better results on the cards.

Choosing the top experiential agency software could be testing for business owners, not because there aren’t many in the industry but also because you are not sure about their performance.

Therefore, we advise business owners to carry out some kind of research before they look out for the best in the business.

Here are some of the most suited and reputable top experiential marketing software available in town to help your business leverage the requirements that you have been looking for.

  1. Teamwork (agency project management software):

One of the most suited and reputable project management software to date. It is considered to be one of the most reputable software that is designed for marketing agencies.

Teamwork is all about features that offer easy-to-implement onboarding for the whole team to unlimited client-user collaboration. What makes it so convenient for marketing agencies to work with the software is that they plan, collaborate and complete the task from the start till the end.

It is all about giving a 100 % to the task. The software has been designed in a manner that keeps you away from human errors, slight delays and, most importantly, avoiding communication errors among the team members.

For all those business owners who are looking to modify their system and increase efficiency in their marketing experience, this software could be one of the best choices to make.

  1. SEM

    rush:

For all those agencies that are associated with the side of content marketing, this is your first choice by

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Marketing Agency

Meet The Marketing Agency Celebrating Its 30th Birthday By Selling To Its Workers

Farnham, Surrey-based brand experience shop 2LK has become the latest agency to go employee-owned. We sat down with its co-owners (now two among many), who find themselves asking, “where’s the catch?”

Independent agency 2LK has today announced that it has completed a transition to employee ownership (EO).

The deal makes the events shop the latest in a string of worker-owned agencies, along with the likes of RocketMill. These agencies join a broader movement: the UK-based Employee Ownership Association counts over 1,400 employee-owned businesses in the country (in the US, CertifiedEO counts over 6,000 members).

When The Drum visited 2LK in leafy Farnham on the eve of the agency’s 30th birthday celebration, co-owners (now co-owning with all their colleagues) Dan Mason and Andy Sexton paint a picture of employee ownership as a no-brainer – “when you start to unpack it, you start to ask, ‘where’s the catch?’”, says Sexton.

What’s your exit plan?

For Mason and Sexton, employee ownership is the almost-inevitable next evolution for a business with what Mason calls “an ethos of leaving”. Founded in 1993 by Derek Lunt, Mike Littlechild and David Kelly (two Ls and a K), those founding partners imbued the business with a philosophy of “writing your exit plan before you write your business plan,” says Sexton.

Written down, that risks sounding noncommittal or distant – particularly in the marketing world, where owners will often have one eye (or both) on sale and exit. For Mason and Sexton, it’s quite the opposite. “The principle underpinning the whole thing was that the business needs to be have enough money in it to buy out any individual shareholder,” says Mason. “The founders worked hard to ensure that they weren’t taking away our business – all the money stayed in it in order that, at any

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Marketing Agency

Marketing agency wins award | The Guardian Nigeria News

26 mins ago

The Board of Regents, Covenant University, Ota, Ogun, has approved 20 per cent salary increase for all the staff of the institution. Prof. Abiodun Adebayo, Vice-Chancellor of the Institution, said this in a statement on Wednesday in Ota. Adebayo said the decision by the Board to implement the salary increase was to cushion the adverse…

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Tyler Young, a 29-year-old father battling schizophrenia, committed a horrific murder-suicide, taking the lives of his wife, 24-year-old Skylar Young, their four-month-old son, Bandin Young, and Skylar’s nine-year-old daughter, Angel Isaac. The tragic event unfolded in their home on East 9th Street in Lorain, Ohio. Police were alerted to the scene at 10 am on…

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Russia attacked Ukraine with more than a dozen attack drones and a cruise missile, the Ukrainian air force said Wednesday, claiming to have downed all the drones. This came as authorities in the southern region of Odesa announced they earlier shot down a rare Iranian-designed attack and reconnaissance drone. Ukraine has been bracing for an…

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The Nigeria Customs Service, on Wednesday, expressed readiness to collaborate with the Nigerian Copyright Commission (NCC) to combat piracy of intellectual and creative property in Nigeria. The Comptroller-General of Customs, Bashir Adewale Adeniyi MFR, while receiving members of the Commission at the Customs Corporate Headquarters in Abuja. The CGC, welcoming the delegation to his office,…

59 mins ago

The National Leader of the pan-Yoruba socio-political organisation, Afenifere, Pa Reuben Fasoranti, and some elders in Ondo State has appealed to President Bola Tinubu and the National Chairman of the All Progressives Congress (APC) to urgently intervene in the political crisis rocking the state. The elder statesmen under the aegis of Ondo State Elders and…

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Marketing Agency

NODWIN’s Singapore Subsidiary Acquires 100% Stake In Game Marketing Agency PublishME

NODWIN Gaming has acquired the stake for $2 Mn from the game marketing agency’s existing shareholders – founder Ozgur Ozalp and Nazara

The integration of PublishME into NODWIN Gaming’s global emerging market network will enhance the latter’s existing solutions capabilities for publishers and brands, Nazara said

Following the acquisition, PublishME will rename itself to NODWIN Gaming in the Middle East and Ozalp will transition to NODWIN Gaming as the CEO of NODWIN Gaming Dubai

Nazara Technologies’ esports subsidiary NODWIN Gaming has acquired a 100% stake in PublishME for $2 Mn from the game marketing agency’s existing shareholders – founder Ozgur Ozalp and Nazara. 

The integration of PublishME into NODWIN Gaming’s global emerging market network will enhance the latter’s existing solutions capabilities for publishers and brands, Nazara said in a release. 

“This acquisition will provide the essential tailwinds for NODWIN Gaming to drive its mission of leading the emerging market sports media landscape,” it added.

PublishME is a full-service games marketing and publishing agency which works extensively with gaming publishers in Turkey and the Middle East and North Africa (MENA) region. It connects brands with gamers through social media management, sponsorship, and activations to its partners. 

Following the acquisition, PublishME will rename itself to NODWIN Gaming in the Middle East but retain the PublishME name in Turkey. Ozalp will transition to NODWIN Gaming as the CEO of NODWIN Gaming Dubai. 

As per an exchange filing, Nazara Dubai held 82.81% stake in PublishME, while Ozalp owned the remaining 17.19% stake before the transaction.

Commenting on the acquisition, NODWIN Gaming cofounder and MD Akshat Rathee said, “This strategic acquisition not only brings in a host of new opportunities but also paves the way for a multitude of fresh possibilities for us as a leading gaming and esports media company.”

He said NODWIN

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Marketing Agency

CHEP Network Named Effective Agency Of The Year At Last Night’s Effies

CHEP Network has been named Effective Agency of the Year at the 2023 Australian Effie Awards, scooping one Gold, three Silvers and four Bronze across three clients – Curing Homesickness, Nutricia and Samsung.

The agency was awarded gold for its Samsung Flipvertising campaign, a genuinely innovative and compelling case with strong commercial results. The evidence was clearly presented, with the use of independent mix-modelling isolating the effects of the work and defining its impact.

A Gold Effie was also awarded to BMF for its entry ‘How anti-ordinary thinking drove anti-ordinary results for Tasmania’s off season’, for Tourism Tasmania.

The judges said: “This case is a great demonstration of how marketing can influence attitudes and behaviour when well-thought-through strategy leads to authentic and compelling creative. It’s great to see a brand continuing to find insights to unlock business solutions and deliver impressive ROI.”

The judges also congratulated M&C Saatchi for taking home a Gold for ‘Every day’s a big day’ for Big W in a very competitive and challenging category. “The campaign has proven to be a big platform that stretches across multiple retail occasions and with continued investment, has delivered a solid discount retail ROI.”

Saatchi & Saatchi, part of The Neighbourhood, was awarded The Grand Effie for its entry ‘How little moments made big bickies for Arnott’s’. According to the judging panel, this textbook case showed how Arnott’s comprehensive marketing, media and creative strategies combined to deliver an impressive return on investment in a difficult and competitive sector. The case was succinctly written, with data that clearly highlighted the power of emotive brand advertising to drive sales in a price-sensitive sector.

KFC Australia scooped the Effective Advertiser of The Year Award, for numerous campaigns with Ogilvy Australia over a three-year period. The judges unanimously voted for its ‘brave creativity

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Marketing Agency

Boundless Agency Wins Netty Award for Outstanding Achievement in Social Media Marketing

 Boundless Agency, a women-owned marketing powerhouse specializing in working with mission-driven health and wellness companies, is thrilled to announce its recent accolade, winning the prestigious Netty Award in the category of “Social Media › Health & Wellness (Wellness Campaign).” The award recognizes Boundless Agency’s exceptional work titled “Increasing Awareness and Proving the Concept for Maternal Mental Health Startup Fundraising” for their client, Vital Start Health.

With a mission to make a meaningful impact in the health and wellness industry, Boundless Agency has consistently demonstrated its dedication to driving positive change. Their collaboration with Vital Start Health, a visionary player in maternal mental health services, exemplifies this commitment. The challenge was significant: launch a unique Virtual Reality experience and digital platform while securing crucial startup funding. Boundless Agency’s creative approach, technical skills, and innovation were vital to their success.

Vital Start Health wanted to redefine maternal mental health services by incorporating Virtual Reality experiences and a digital platform. However, they also needed to attract essential seed funding.

Boundless Agency adopted a groundbreaking approach. They used the Rapid Fire testing method on social media platforms like Facebook and Instagram to maximize performance. By strategically targeting the right audience, using effective visuals, and creating compelling messages, they quickly identified successful strategies.

Furthermore, Boundless Agency designed multiple campaigns tailored to different stages of maternal health, resulting in high conversion rates and a strong foundation for Vital Start Health’s future.

The Netty Award is a respected industry honor that celebrates creativity and innovation. It acknowledges Boundless Agency’s ability to deliver exceptional results by combining creativity, innovation, and technical expertise.

“We’re truly honored to receive this Netty Award. It’s a testament to our team’s collaboration and the trust our clients, like Vital Start Health, have in us,” said Lesya Liu, Founder and CEO

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