Why Small Businesses Should Avoid Free Website Builders
While it may seem cost effective at the time, free websites could actually cost you a lot more in the long-run.
1. Limited features
With a free website, you won’t have access to the same roster of features as you would with a premium package. With limited insights, analytics and ecommerce features, you’ll be more likely to miss out on potential customers, as you won’t be able to monitor or optimize your website in the same way that you would with a premium package.
2. Poor SEO
A free website is also more likely to tank your SEO, as they often don’t come with a personalized domain. Unlike premium packages, sites built using free website builder software automatically become part of the website builder‘s own site, making it notoriously difficult to rank well in search engines, like Google. This is because it takes longer to crawl and is more difficult to index, meaning less customers will find you.
And, unless you’re happy with your website advertising the software you used to build it — therefore telling your customers that the software you used to build it was free — we’d advised to opt for ad-free premium website builders, so that the only business your customers are focused on when they come to your website, is yours. Most website builders offer a scaling pricing plan, meaning you can find a plan that is affordable and best suited to your business’ needs.
Wix’s plans, for example, starts at just $16 a month, and includes some of the best features for small businesses our researchers have recorded to date. That’s why so many customers recommend it, and why it came out on top as our overall best website builder