Global B2B tech marketing agency establishes US presence with new appointment

Global B2B technology marketing specialist, Fox Agency, has appointed experienced agency leader, Paul O’Malley, to establish its first US based office in New York and lead the agency’s growth in the US market.

Paul joins the agency as its new Chief Operating Officer, North America, bringing over 15 years of B2B experience to the role. Prior to joining Fox Agency, Paul was responsible for Kingpin Communication’s expansion into the US.

Over a period of five years, he built the business from the ground up to over $50m in revenue with a 90 per cent employee retention rate, at which point the agency was sold to The Marketing Practice.

This expansion will enable Fox Agency, whos UK offices currently comprise London and Leeds, to deliver local, national and international expertise to technology businesses looking to drive growth and create opportunity on both sides of the Atlantic.

With an established client base in the US, with B2B brands including PHINIA, Delphi, BearingPoint and Arcwide, the New York office will support the delivery of existing client programs while expanding its US portfolio and delivering market expertise to UK and European technology brands seeking expansion and growth in the US.

On his appointment, Paul O’Malley commented: “The creativity and drive I’ve seen at Fox Agency, especially in how we serve our US clients from our UK base, inspired me to want to be a part of this great organisation.

“There’s a notable passion here to not just excel in the B2B tech space but to redefine what success looks like. By opening our US office, we’re not only acknowledging the value of our existing partnerships; we’re planting our feet firmly on the ground to nurture these connections and deliver tailored, globally informed strategies right where you need them.”

Ben Fox, CEO at Fox Agency, added: “With the US already accounting for 30 per cent of our global revenues, the next logical step is to open a US office to maximise the opportunity that exists amongst US tech firms seeking brand and demand-led growth.

“Paul’s experience and expertise in the US B2B tech marketing space makes him the ideal person to lead our US office.”

The New York office marks Fox Agency’s fourth office across Europe and the US and its second opening in 2023, following its announcement of its Düsseldorf office in March.

By Matthew Neville – Senior Correspondent, Bdaily

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