Inizio seeks to simplify agency structure
Global agency, Inizio, which has a major base in the North West, has launched a simplified new brand for its Evoke business.
Inizio Evoke will unite its specialist healthcare agencies to offer its services under a single brand for the first time. The Inizio Evoke agencies will work across Marketing, Comms, Transformation, Media, and Access.
“Building on our decades-long legacy of innovation, creativity, and impact in healthcare, our new unified brand reflects our commitment to our clients,” said Reid Connolly, CEO of Inizio Evoke.
“It is a natural evolution that removes barriers to collaboration and allows us to continue to deliver against the needs of our clients while leading change in the dynamic healthcare market. Under the banner of our bold new Inizio Evoke brand, we are better equipped to tap into Inizio’s global powerhouse as a leader in the pharma and life sciences industry, providing seamless access to the full Inizio platform and expertise across Advisory, Medical, Engage, and Biotech. This ensures our clients have access to the latest cutting-edge solutions along with a partner that is fully invested in their success. I have never been more confident about our ability to help our clients navigate the evolving healthcare landscape, now and far into the future.”
The agencies now operating as Inizio Evoke are: Evoke North America, Evoke Europe, and Evoke Mind+Matter UK. They deliver full service brand marketing, advertising, and creative capabilities using data-driven insights.
Then there are Inizio Evoke Drive, Inizio Evoke Comms, Inizio Evoke Transformation, Inizio Evoke Access and Inizio Evoke Media.
“Being in lockstep with our clients’ needs is key to delivering transformative growth for their businesses. This is the promise we’re making at Inizio Evoke, and it’s the foundation upon which all our client relationships are built,” added Connolly.
“In better aligning our organisation with clients’ needs and challenges, we are not just changing our name; we are evolving to become a more effective partner and go beyond what most think is possible from one agency partner, putting us and our clients at a unique competitive advantage.”
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