Exeter, Cheltenham and London-based Destination has expanded its services in the leisure and tourism sector after completing an acquisition.
The acquisition of Flamingo Marketing bolsters Destination’s PR operations and provides additional services for both existing and new clients.
Destination provides managed marketing services for destinations and brands across the UK.
Destination chief executive Matt Baker said: “By combining our existing in-house expertise with that of Flamingo’s I believe we’ve created an unbeatable combination of complementary skillsets that will deliver a fully integrated marketing strategy for our clients; old and new.”
As part of the acquisition, Destination has opened a new PR office in Newquay, where Flamingo Marketing was based.
“After 14 years of building Flamingo Marketing into a leading PR and marketing specialist for visitor attractions, this is an exciting growth opportunity to build on our extensive industry experience and take it to the next level,” said Flamingo Marketing’s founder Nikki Smith.
“We have a proven track record of delivering amazing coverage and always exceeding clients‘ expectations.
“By joining together with the fantastic team at Destination we can now provide a truly comprehensive, first-class service which utilises all platforms to deliver measurable, integrated and eye-catching results,” she added.
Details of the advisers who worked on the deal were not disclosed.