“It is quite remarkable that such a relatively young agency like RAPT Creative debuted so high on the Agency Performance Table,” McDowell adds.
“Both President and CEO of SCOPEN International Cesar Vacchiano and I noted this achievement and were delighted to see such strong results for an agency that was new to the study and relatively new in the South Africa agency landscape,” McDowell says.
Since 1990, SCOPEN’s studies (called SCOPEs) have aimed to offer in-depth intelligence across various areas of the communication, marketing and advertising industries and identified needs, marketplace dynamics and future trends for:
- agencies, and
- media professionals.
AGENCY SCOPE, for example, is published every two years after in-depth meetings with the highest-level decision-makers across marketing, communications and advertising from the largest to the smallest-spending marketers in South Africa. It identifies trends within the advertiser-agency relationships and the perception and image of the agencies.
“RAPT Creative is blown away by its top-10 ranking in nine out of 11 categories deemed most important to agency performance by SCOPEN, and over the moon that, of those nine, it ranked as number one agency in four categories: Account service, Integrated services, Innovation and Data / analytics,” says founder and CEO Garreth van Vuuren.
“We are also excited by our third-place ranking for Digital Capabilities, fourth for Value for Money and fifth for Effective Creativity,” adds van Vuuren.
“RAPT Creative has been working particularly hard on ensuring that we have the best-integrated capabilities that will allow us to be more effective and efficient with the work we produce. We’ll be using this report