Altitude Marketing, a full-service life sciences marketing and branding agency serving B2B companies for more than 19 years, recently announced a partnership with LS CancerDiag, the distinguished experts behind the groundbreaking DiagMMR® assay.
EMMAUS, Pa., Aug. 10, 2023 /PRNewswire/ — LS CancerDiag’s ultimate mission is to reduce cancer mortality rates, a mission that’s underpinned by a vision for DiagMMR® to become the new global standard test for Lynch syndrome diagnosis. DiagMMR® is a simple and accurate diagnostic method for inherited MMR deficiency, which is linked to Lynch syndrome, the most prevalent inherited cancer predisposition worldwide.
Altitude and LS CancerDiag will embark on a rebranding project to elevate the company’s visual and verbal identity.
Current Lynch syndrome diagnosis relies heavily on tumor studies and DNA sequencing, but limitations in these methods led LS CancerDiag’s founder to seek a new way. DiagMMR® is the result of many years of dedicated research, an innovation that dramatically simplifies the diagnostics of Lynch syndrome to enable preventive care and help save lives.
LS CancerDiag’s important work started in the labs of the University of Helsinki and has been clinically validated and launched in local markets. Now, the company is entering a new stage of growth: bringing this breakthrough test to the United States.
“We are excited about our new partnership with Altitude Marketing. As we are increasing our efforts to introduce our diagnostic solutions to the US market, having an appealing and consistent brand strategy and reliable marketing execution is critical,” said Philippe Arnez, Chief Business Officer of LS CancerDiag. “The partnership allows us to step up our game by bringing in a marketing professional based in the US as an extension of our own team, which is based in Finland. This will be of great help, and with their