CHEP Network has been named Effective Agency of the Year at the 2023 Australian Effie Awards, scooping one Gold, three Silvers and four Bronze across three clients – Curing Homesickness, Nutricia and Samsung.
The agency was awarded gold for its Samsung Flipvertising campaign, a genuinely innovative and compelling case with strong commercial results. The evidence was clearly presented, with the use of independent mix-modelling isolating the effects of the work and defining its impact.
A Gold Effie was also awarded to BMF for its entry ‘How anti-ordinary thinking drove anti-ordinary results for Tasmania’s off season’, for Tourism Tasmania.
The judges said: “This case is a great demonstration of how marketing can influence attitudes and behaviour when well-thought-through strategy leads to authentic and compelling creative. It’s great to see a brand continuing to find insights to unlock business solutions and deliver impressive ROI.”
The judges also congratulated M&C Saatchi for taking home a Gold for ‘Every day’s a big day’ for Big W in a very competitive and challenging category. “The campaign has proven to be a big platform that stretches across multiple retail occasions and with continued investment, has delivered a solid discount retail ROI.”
Saatchi & Saatchi, part of The Neighbourhood, was awarded The Grand Effie for its entry ‘How little moments made big bickies for Arnott’s’. According to the judging panel, this textbook case showed how Arnott’s comprehensive marketing, media and creative strategies combined to deliver an impressive return on investment in a difficult and competitive sector. The case was succinctly written, with data that clearly highlighted the power of emotive brand advertising to drive sales in a price-sensitive sector.
KFC Australia scooped the Effective Advertiser of The Year Award, for numerous campaigns with Ogilvy Australia over a three-year period. The judges unanimously voted for its ‘brave creativity