Tinuiti joins a select community of TikTok Marketing Partners representing one of only two
agencies given the Agency badge designation in the United States
NEW YORK, Nov. 15, 2023 /PRNewswire/ — Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been selected as a badged TikTok Marketing Partner in the newly added Agency category. Tinuiti joins a very select community serving as one of only two agencies granted the designation in the United States, with only 10 agencies announced globally.
Today’s designation builds on Tinuiti’s well-established partnership with the platform. In 2021 Tinuiti became the first US-independent agency to earn TikTok’s Campaign Management badge within the TikTok Marketing Partner Program— a highly sought-after badge distinguishing the firm as an innovative partner.
Now a badged TikTok Agency Partner, Tinuiti has continued to exhibit expertise in using TikTok-style creative assets as a lever for media optimization and the ability to operate as a one-stop shop for advertisers across marketing objectives, from driving upper-funnel awareness and site traffic to lower-funnel conversions for eCommerce websites. As a long-term partner Tinuiti leverages TikTok’s full suite of programs, including using TikTok Shops to test search and commerce, in addition to traditional social buying on Ads Manager. This expertise is further buoyed by the firm’s impressive in-house creative services, which include extensive use of creative programs like TikTok Creative Exchange and TikTok Creator Marketplace.
TikTok’s Marketing Partners Program is comprised of carefully selected and innovative 3rd party technology, service companies, and now best-in-class agencies. Badged Partners demonstrate a diverse range of industry