ROCK THE BELLS FESTIVAL SELLS OUT FOR A SECOND STRAIGHT YEAR WITH A CELEBRATION HONORING THE 50TH ANNIVERSARY OF HIP-HOP
The Festival featured a legendary lineup of Hip-Hop icons, premium food vendors, and elevated experiential activations with Procter & Gamble, Walmart, Mars and more!
QUEENS, N.Y., Aug. 29, 2023 /PRNewswire/ — LL COOL J’s Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, sold out its annual Rock The Bells Festival celebrating 50 years of Hip-Hop for the second year in a row. Co-presented by Procter & Gamble and Walmart, the Festival featured epic performances by LL COOL J feat. DJ Z-Trip and The Roots, RUN DMC, Jungle Brothers, Black Sheep, Brand Nubian, Lost Boyz, Queen Latifah, Ludacris, Method Man & Redman, Swizz Beatz, Salt-n-Pepa, Big Daddy Kane, The God MC Rakim, Slick Rick, Boot Camp Clik feat. Buckshot and Evil Dee, Smif-N-Wessun, OGC and Rock & Bernadette Price, MC Lyte, Yo-Yo, MC Sha-Rock, Roxanne Shanté, Monie Love, Cold Crush Brothers.
“We’re truly grateful for the incredible support we received for the Rock The Bells Festival, especially in this monumental year as we celebrate 50 Years of Hip-Hop,” said James Cuthbert, President of Rock The Bells. “The Festival selling out for a second year in a row is a testament to the enduring power and impact of this culture and movement that has changed lives and influenced the world. Thank you to all the fans who made this Festival a success. We’re looking forward to the fans joining us at our next celebration.”
In a major tribute to the culture, this year’s Festival featured noteworthy acknowledgments and surprise performances from some of Hip-Hop’s prominent figures including Remy Ma, Rapsody, Big Boi, and Naughty by Nature (Treach and Vin Rock).
Beyond the special appearances, the Festival