Tagged: brand

Australian Marketing Institute unveils new brand platform via Hulsbosch

Bronwyn Powell

The Australian Marketing Institute (AMI) has teamed up with independent design and branding agency Hulsbosch to develop and create a new brand platform and refreshed visual identity.

The refreshed visual identity includes a new logo, colour palette, typography, imagery, and graphic style.

Marcel Wijnen, creative director at Hulsbosch, said the agency is bringing the AMI brand strategy and positioning to life.

They needed inspiring, contemporary, and simple solutions to better demonstrate what the association stands for and showcase who they are, to meet AMI’s future ambitions,” said Wijnen.

“Starting with concepts that integrate AMI’s brand vision and values, personality, and essence, we have used design elements which keeps them relevant with a look and feel that is truly the AMI’s.”

Bronwyn Powell, CEO of the AMI, said the revitalised brand platform and identity shows how AMI has evolved over the past 90 years.

“We thought it was fitting to introduce this new brand identity now, on our 90th anniversary, to reflect how AMI continues to be at the forefront of the changing digital landscape in the industry,” she said.

“The valuable work done by Hulsbosch ensures that our brand remains familiar, but also paves the way for a new chapter which will lead us into the future,” added Powell.

The AMI has also launched an ‘AMI Marketers’ Competency Framework’ for professional career marketers, a comprehensive guideline outlining 25 competencies across 5 levels of proficiencies. The framework will be available to members in November this year.

Powell said the career competency framework will provide marketers with a consistent structure to understand and assess the skills required for diverse marketing and communications roles.

“It covers various sectors, including Business-to-Consumer (B2C), Business-to-Business (B2B), Fast Moving Consumer Goods (FMCG), professional services, government, and Small and Medium Enterprises (SMEs), ensuring its relevance across

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Barbour appoints Journey Further as new performance brand agency

Premium heritage and lifestyle brand, Barbour has appointed performance brand agency, Journey Further to bolster growth in the UK, US, and European markets.

Barbour - Retailer News
Image credits: Barbour


After a fierce five-way pitch, the premium heritage brand, Barbour, has selected Journey Further to unify its brand and performance activity and drive growth across international markets.

The agency will deliver an integrated approach, encompassing creative strategy, media planning and performance marketing activity to help Barbour achieve its exciting growth objectives over the next 12 months.

The agency’s strategic remit will focus on maximising Barbour’s digital footprint and increasing brand awareness globally by restructuring the brand’s content to articulate a distinct brand message and optimise performance through media channels.

The agency will cultivate brand fame with its loyal target audience, as well as experimenting and capturing a new audience with substantial growth potential.

Driving organic growth will also play a vital role in the strategy, utilising SEO and content marketing efforts to further solidify Barbour’s market presence.

Speaking about the partnership, Leanne Forster, Head of Brand and Communications at Barbour, shares: “Journey Further really stood out in the process with its joined up approach, from strategy to execution. Its paid and performance capabilities really shone through and we had great chemistry with the team, so we can’t wait to get started.”

Commenting on the partnership, Lydia Hinchliff, Head of Communications Strategy at Journey Further comments: “By helping Barbour understand its customer more effectively, we’re perfectly placed to help define its communications strategy and align content across brand and performance marketing activity.

We’re thrilled to be adding Barbour to our client roster and can’t wait to start implementing an integrated strategy across paid, organic and creative in order to help them achieve their marketing goals.”

The agency also recently added Silver CrossRiver

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Star Alliance Appoints The Secret Little Agency as Lead Creative Agency of Record

After a highly competitive pitch spanning six months, Star Alliance has awarded The Secret Little Agency as its global creative agency of record. 

“We are thrilled to be given this opportunity to take the Star Alliance brand to new heights, and incredibly humbled by the trust placed in us – it’s amazing when we meet clients that mirror our drive and determination to create great work. We’re confident of the excellence we will unlock together in this new creative partnership,” said Eunice Tan, Group CEO, The Secret Little Agency.

The Secret Little Agency’s remit include global brand and marketing strategy and communications development including brand and product campaigns. 

“We’re happy to collaborate with the highly dynamic The Secret Little Agency, which captured our attention with their strategic and creative talent. This partnership marks a step forward reflecting our commitment to impactful brand building, and we eagerly look forward to the creative ventures that lie ahead.” said Sidharth Grover, director communications and marketing, Star Alliance.

Founded in 1997, Star Alliance is the world’s first and largest airline alliance, with 26 member airlines including many of the world’s top aviation companies like Air China, Lufthansa, Singapore Airlines, Turkish Airlines, United Airlines and more. The Secret Little Agency is the first APAC-based agency to be appointed as Global AOR for Star Alliance, marking an exciting new chapter for the brand.

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In Marketing We Trust Celebrates Dynamic Growth with Rebrand

After experiencing significant global growth over the past two years and expanding their operations into new markets and countries, it was time for a refresh. Working closely with Nibble Digital, In Marketing We Trust now has a completely updated visual identity and communication strategy, including a brand new website that is a truer reflection of the brand. 

In Marketing We Trust CEO, Paul Hewett said:

“As a growing business, it’s crucial to have a brand that genuinely reflects our identity, our unique selling proposition, and our position in the market. We’ve been fortunate to win and retain some of the world’s most well-known and loved brands over the past few years. They appreciate our results-driven approach and trust us implicitly, which aligns with our brand name.”

As one of Australia’s leading technical performance agencies, In Marketing We Trust works with some of the biggest brands in the world, including Expedia, Coca-Cola, American Express and Isuzu. Closer to home, the agency provides expert data-driven marketing to Tourism Australia, University of Technology, Sydney, Mitre 10 and more. 

With their clients viewing the agency as an extension of their team, trust was the core message. This insight has been turned into a powerful brand thought, with the new tagline: “Measurable results. Immeasurable trust.” This sentiment is carried forward through all marketing collaterals and is reflected both internally and externally.

“Our new tagline, ‘Measurable results. Immeasurable trust.’, perfectly encapsulates why our clients continue to expand their partnerships with us.”

The agency’s Data & Engineering division has successfully built and launched proprietary AI-powered software utilised by some of the world’s most advanced performance marketing teams in Europe, North America and Australia.

With a heavy focus on data, the new visual identity for the brand is fun and vibrant while still maintaining the brand’s deep

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Omne Chosen as Strong Roots’ Foodservice Marketing Agency Partner

Omne has been entrusted with the responsibility of introducing the Strong Roots brand to the foodservice and hospitality industry.

After an impressive ten-year collaboration that played a pivotal role in the growth of the McCain Foodservice Solutions venture, Omne has been entrusted with the responsibility of introducing the Strong Roots brand to the foodservice and hospitality industry.

Strong Roots is one of the fastest-growing food brands, establishing a loyal customer base across Europe and the US. It’s focused on high-quality, nutritious plant-based frozen food products with a mission is to inspire people to eat more vegetables and create positive change through sustainable practices.

For foodservice, Strong Roots is looking to bring real excitement to menus with its ‘veg-first’ approach but, to ensure that the brand goes to market with exciting and relevant menu ideas, Omne has brought menu and hospitality experts Egg Soldiers into the mix. 

The agency has worked with Egg Soldiers on several culinary projects for clients over the last few years and the team will support by creating on-trend, and profitable menu solutions using the Strong Roots range that will help operators get the products quickly onto menus.

Mark Hodge, VP Marketing at McCain said, “With McCain’s recent investment in Strong Roots it made perfect sense to give Omne the challenge to launch an exciting new brand into the foodservice and hospitality market given their track record of success, knowledge of the market and desire to be creative and do things differently.”

Michael Gividen, CEO of Omne, expressed the agency’s excitement about the launch, stating, “We are thrilled to be working with Strong Roots to help establish the brand in the foodservice and hospitality sectors. It’s one of those rare occasions where we get to collaborate with clients starting

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Avoid Digital Marketing Disasters In 2023: 8 Tips For Unbeatable Success

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Digital marketing can feel like it’s evolving at breakneck speed. Many business owners don’t have the hours in the day to keep up with the latest trends and forecasts for the rest of 2023 and onwards. Fail to move with the times and you risk losing market share to your closest competitor.

Jordan Power, President of the highly-sought after agency, Grey Smoke Media provides eight digital marketing tips that business owners should digest to succeed in the most competitive of arenas.

  1. Data, Data, Data- The more you know about your customer the more you can predict their next move. You already know your customer demographics but start to layer their psychographic information further and further. By collecting customer data, businesses can continue to create bespoke marketing efforts on both their website and weekly email newsletters.
  2. Create content that is value-driven- You don’t just want to be a great brand; you want to be a source of value for your customer base. Content should be both informative, engaging, and shareable. Put the effort into creating something that propagates naturally across the web and watch it grow. If you yourself fit within the target demo, ask yourself if it’s something you’d want to share with your inner circle.
  3. Voice Search is coming- The prevalence of voice search is on the rise. The content on all your pages should be optimized to make way for this rising trend. The ways you can improve on this is to use language that is conversational, answer questions that are common (as you may be doing in the schema) and structure all language for easy scans by voice assistants.
  4. Build Communities alongside your brand– At a time
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