Alternative Bridging Corporation (ABC) has made a host of adaptations to its website, which it says are aimed at helping brokers looking for specialist finance.
The new website includes an updated navigation bar, as well as quick links to what the lender says are its most popular products. These include the ‘alternative overdraft’, which allows borrowers to draw down funds as and when needed, as well as the ‘PartX’, a pre-approved part exchange facility which can help expedite sales and chain breaks on new developments.
Additional explainer videos have also been added, alongside step-by-step guidance around the application process.
ABC: ‘Making it easier for brokers’
Rinal Rodrigues (pictured), head of marketing at Alternative Bridging Corporation, said the lender was determined to improve the service it offers to brokers and clients, and such service comes in different forms, including the information hosted on its website and within its communications.
She continued: “These are often the first touchpoints a broker may have with our business, so it’s vital that they are clear and accessible. The new enhancements to our website have been introduced to make it even easier for brokers to research and apply for the perfect specialist property finance for their clients.”
The website revamp comes after a period of recruitment for ABC, which has recently added a new underwriting head as well as business development managers for London and the South East as well as the North of England and Scotland.
John Fitzsimons is a freelance journalist and has been writing about money since 2007. A former editor of Mortgage Solutions and loveMONEY, he has written for titles including the Mirror, the Sunday Times, the Sun and Moneyweek, covering everything from bank accounts and mortgages to football season tickets and