A new venture’s success depends on more than its founders having a great idea and a tremendous amount of drive; it also needs paying customers to grow. While the founders of a startup may possess the ambition and energy to pull their business together initially, generating the revenue it takes to make it thrive means getting the word out about their solution.
Unfortunately, what many startup founders don’t have in abundance is the financial wherewithal to fuel a robust marketing strategy. When the budget is tight, check out the tips below from members of Forbes Agency Council to learn how to acquire customers on a shoestring.
1. Position Yourself As An Authority
Position yourself as an authority in your niche. Start by riding on the power of established traffic platforms versus spending money building your own website traffic from the ground up. Look for partners, associations, podcasts, blogs and more in your industry. Immerse yourself in groups to answer questions and provide advice. It’s quicker and more cost-effective to do this while you build your own site traffic over the long term. – Michael Fox, Corberry Digital
2. Establish Strategic Partnerships
Establishing strategic partnerships can be a game-changer for startups operating on a shoestring budget. Identify businesses or influencers that share synergies with your brand and whose audiences align with your target demographic. Collaborate on initiatives that provide mutual benefits, building credibility and trust. Leveraging the existing audience of your partners can significantly expand your reach. – Ranzie Anthony, Athlon
3. Offer A Solution To A Real Problem
Ensure that your product or service is a solution to a real problem. Buy some early success with clients who will let you publicize their success. Winners like to hang out with other winners. Also, be eminently helpful