Tagged: business

Meet The Marketing Agency Celebrating Its 30th Birthday By Selling To Its Workers

Farnham, Surrey-based brand experience shop 2LK has become the latest agency to go employee-owned. We sat down with its co-owners (now two among many), who find themselves asking, “where’s the catch?”

Independent agency 2LK has today announced that it has completed a transition to employee ownership (EO).

The deal makes the events shop the latest in a string of worker-owned agencies, along with the likes of RocketMill. These agencies join a broader movement: the UK-based Employee Ownership Association counts over 1,400 employee-owned businesses in the country (in the US, CertifiedEO counts over 6,000 members).

When The Drum visited 2LK in leafy Farnham on the eve of the agency’s 30th birthday celebration, co-owners (now co-owning with all their colleagues) Dan Mason and Andy Sexton paint a picture of employee ownership as a no-brainer – “when you start to unpack it, you start to ask, ‘where’s the catch?’”, says Sexton.

What’s your exit plan?

For Mason and Sexton, employee ownership is the almost-inevitable next evolution for a business with what Mason calls “an ethos of leaving”. Founded in 1993 by Derek Lunt, Mike Littlechild and David Kelly (two Ls and a K), those founding partners imbued the business with a philosophy of “writing your exit plan before you write your business plan,” says Sexton.

Written down, that risks sounding noncommittal or distant – particularly in the marketing world, where owners will often have one eye (or both) on sale and exit. For Mason and Sexton, it’s quite the opposite. “The principle underpinning the whole thing was that the business needs to be have enough money in it to buy out any individual shareholder,” says Mason. “The founders worked hard to ensure that they weren’t taking away our business – all the money stayed in it in order that, at any

Read the rest

Midlothian Economic Development Invites Community to Informational Session

Midlothian city officials breaking ground at SunOpta
Photo courtesy City of Midlothian

Midlothian residents are invited to learn about local economic development programs and how these efforts benefit them at an informational session set for Thursday September 7, at 6 p.m. at the offices of Midlothian Economic Development (MED), 310 N. 9th Street, Midlothian, TX.  Those attending the meeting will be introduced to the basics of local economic development, discuss how incentive agreements attract businesses, and be able to ask questions.

The focus of MED is to promote existing business expansion and retention, and attract new business development. As a Texas Type A corporation, MED is charged with the administration of sales tax to fund economic development projects. An appointed board directs and coordinates the broad-based expansion of the business and commercial tax base of the City of Midlothian, as well as promotes job growth and quality development in Midlothian.

Reserve a space soon by calling (972) 723-3800, or emailing info@midlothian-tx.org.  To learn more about MED, visit their website at www.midlothian-tx.org.

Previous articleLancaster ISD Hires Chryste D. Gaines As Asst. Director of Athletics & Student Activities
Next articleKevin’s Focus DFW Forecast for Saturday, August 26, 2023:

The dedicated staff at Focus Daily News strives to bring you latest news from our community.

Read the rest

Web Development Company, Skilled web developers Singapore

Web Development Services – Make your business known to the world

In this immensely competitive setting, it is necessary to make your website stand out and our well-efficient web developers & website designers ensure that. Our Singapore Web Development Company in Singapore understands your website will represent your business to the entire world, hence it’s customized so it puts forth right picture. Associating with your brand, we work towards transforming your business and open you to innumerous opportunities on the web. With high-quality Web Development Services for every type of industry, we endeavor to take your business to the new heights!

Why opt for Octal Info Solution?

As a celebrated name in the arena of web development & design Services in Singapore, at Octal Info Solutions we endeavor to achieve your challenging business objectives, offering custom design, HTML5 and PHP solutions at cost-effective prices and high-complexity environments. After assimilating the required information we serve you with the right technology from our website development services. We give a perfect look to your corporate website, bespoke to market requirements so it attracts the right audience and keeps them engaged. Also with advanced responsive web design technology your website will work on desktops, tablets and mobile phones. In all, joining hands with us you precisely get what you want and desire.

Read the rest

Web Application Development Services Company

Customized Web Development Icon

Customized Web Development

By leveraging our cross-industrial expertise and proficient business analysis capabilities, we are capable of delivering highly secure, scalable, powerful, and feature-rich web development services matching the unique requirements of businesses across different industry verticals. This results in attaining goals to meet your customized requirements, which at times, products available in the market do not offer.

eCommerce icon

E-commerce Solutions

To improvise our online business presence, we build or enhance existing B2C and B2B eCommerce websites and mobile apps. We are creating bookings, orders, deliveries, tracking, and integrating payment gateways to pay online or returns for a seamless user experience, which in turn, helps you achieve increased business volumes and generate better revenues.

Enterprise Web Application Development

Enterprise Web Application Development

To address the business automation needs of your enterprise, we offer enterprise-level web application development. This brings your business partners, employees, and end customers to the same platform with automated business process flow, and workflows with utmost configuration over an integrated enterprise platform. The solutions offered are of high security, scalability, and performance.

web <a href=portal development icon” src=”https://www.qsstechnosoft.com/wp-content/themes/qss/assets/img/portalIcon.png” class=”lazyload”/

Web Portal Development

We are wonderfully equipped with providing web portal solutions to a specific business or marketplace. The web portal development includes secure logins, say two-factor authentication or support single sign-on, along with functions like optimized search engines with autosuggestions and auto-correction for typos. There is no limit to other functionalities like mailing solutions, payment gateway, and many more. The web portal can be of any category like B2C, B2B, or B2E.

prototyping icon

Frontend & Backend Development

Our developers keep abreast of the latest trends in front-end and back-end technologies to meet the increasing user demands for simplifying the use of functionalities and visual appeal. To make your web apps more interactive and intuitive, we work around the latest technologies, both

Read the rest

Complex Agency Rosters Give CMOs Headaches. Mekanism Wants To Offer Pain Relief

A year and a bit since its acquisition by Canadian holdco Plus, Mekanism’s boss shares how it is looking to expand with a two-rail strategy.

Despite the smoke blown by ad agencies about the culture-breaking creative, agile teams or moving at the speed of social, a lot of marketers choose agencies because they think they stand a decent chance of solving the problems plaguing their organizations.

Speaking to The Drum remotely from a hotel room in Miami where he’s attending a marketing conference, Mekanism co-founder and chief executive Jason Harris hopes that’s the case.

Mekanism was acquired just over a year ago by Canadian holding firm Plus Company, which also owns agencies Cossette, We Are Social and 55 Rush. Harris says the last 14 months or so have meant “a lot of change” for the business he founded – the main being that he’s had to remember what it’s like to have a boss.

“It took some learning to manage up versus being managed up,” he says. “That was a new skill. It’s taken me this year to develop that muscle memory.”

Headcount at the agency has grown around 10-15% since the Plus deal was inked, with new staffers joining its media, UI, UX and AI practices. One particular addition has come through Zapiens, a boutique Madrid design agency that has brought 20 new digital designers under the Mekanism umbrella.

The acquisition will send Mekanism farther along the road to its eventual destination, Harris says.

“We’re really trying to be long-term brand builders and short-term drivers of business growth. [The Zapiens deal] doesn’t necessarily have huge revenue implications; it’s more about the skillsets and chemistry.”

Marketing clients are caught up in the tension between long- and short-term business goals. “CMOs are under more pressure than ever to show performance

Read the rest

Leeds based marketing agency launches support for entrepreneurs and startups

A Leeds based agency has launched a support package to help budding entrepreneurs bring their ideas to market.

The new service from Zeal helps with market viability studies, branding, and digital marketing. It also offers new businesses access to a network of advisors ranging from funding providers to professional services and helps to secure grants.

Jane Slimming, CEO at Zeal, commented: “Yorkshire is a powerhouse of entrepreneurship and creativity, but every business needs a trusted network to thrive.

“I know from starting my own business how hard it can be to navigate the challenges of growing a business. We’ve designed and developed a comprehensive support service for startups to help them scale up.”

Based on a review of data from CreditSafe, the most recent study from R3, the UK’s insolvency and restructuring trade group, reveals that Yorkshire and the Humber had a solid start to the year, with startups rising by 34 per cent from the previous month in January 2023.

The figures increased in February, peaking at 5,315 in March. They increased to 4,782 in May, an increase of 11.5 per cent from April. Zeal has developed a range of ways to finance its support, from flexible fee arrangements to revenue share for e-commerce companies.

The agency has already supported a broad range of startups, including wetsuit company Yonda, North Brewing Co, and Grubby, the UK’s first 100 per cent plant-based recipe kit.

Zeal is using the latest technology to reduce the barriers to advanced e-commerce and ensure that brands can communicate directly with customers to build loyalty and drive sales. Its team of 35 experts span everything from branding and design to SEO, PPC and programmatic advertising.

By Matthew Neville – Senior Correspondent, Bdaily

Looking to promote your product/service to SME businesses in your region?

Find out

Read the rest

Creative Marketing Resources celebrates 28 years under founder and CEO Jacqueline Moore

By Jamaica Kalika,
Special to the AFRO

Amidst the ever-changing landscape of marketing, one name stands out as a source of innovation: Jacqueline Moore. The founder and CEO of Creative Marketing Resources (CMRignite), the nation’s largest Black-owned cause marketing agency according to Black Enterprise. Moore has pioneered a path within the business world that champions social impact and diversity, through an intentionally built staff that is 70 percent Black, Indigenous and People of Color (BIPOC), LGBTQ+ and/or people with disabilities. Diversity is central to CMRignite’s success. 

“To whom much is given, much is required,” Moore emphasized. “This diversity is a strategic advantage that empowers CMRignite to connect with communities on a deeper level. By prioritizing diversity within their business model, they have seen exponential growth in revenue and staff. 

Moore’s legacy spans over 28 years with a journey that has been marked by passion and resilience. Established in 1995, the Black-owned cause marketing agency is based in Milwaukee, Wis. This agency has set itself apart by specializing in government agencies and nonprofits. Its mission: to develop innovative campaigns that lead to real, positive change, that transcend business and resonate deeply in society.

Moore has used her career in communications to make an impact in the world. 

“Our agency focuses on client work that is meaningful to society,” said Moore about CMRignite, which utilizes a research-first approach to inform their creative strategy and execution. “We do more than sell products, we make sure what we communicate about a client’s products and services has a social impact emphasis.” 

This principle has been the driving force behind CMRignite’s success, positioning them as a force for good.

“She [Moore] encourages us to take a human-centered approach in these workstreams with the primary focus being on our audiences. Moreover, she motivates us to

Read the rest

Bruce County launches website to attract business, development

Article content

Bruce County has launched a website showcasing its industries, investment opportunities and the economic development supports available in an effort to attract business and investment in the region.

Article content

Bruce County announced on Aug. 17 that InvestInBruce.ca was live as a destination for prospective entrepreneurs and investors looking to explore the region’s “abundant opportunity and unique strengths.”

Article content

“We are excited to unveil the new website, showcasing the incredible potential of our region and encouraging business investment in our vibrant and welcoming communities,” Bruce County manager of economic development Jeffrey Loney said in the release. “The website is the doorway to Bruce County for people looking to locate their business here, whether it’s industry or retail, or a brand new business.”

The website includes profiles of communities throughout Bruce County, from Tobermory, Lion’s Head and Ferndale in the north, Lucknow and Ripley in the south, Port Elgin and Southampton in the west, Chesley and Tara in the east and everywhere in between.

Article content

A screengrab from the Invest in Bruce website.

It also highlights various sectors that contribute to the county’s economy, including tourism, energy, agriculture, and contains information about the lifestyle the county affords, the workforce available, and the cost advantages of doing business in the area.

It highlights the team at the county working on economic and business development, current projects and programs being undertaken, and resources available.

The website is part of a broader business attraction strategy at Bruce County, which kickstarted in March, when a delegation from Bruce County attended the MIPIM real estate and property development festival in Cannes, France, in March.

While there, the delegation pitched a variety of investment opportunities in the county’s key sectors of agriculture, tourism and energy. The event attracted more than 26,000 attendees and over 2,400 companies looking for new investment

Read the rest

Invoke Gives 95361 An Updated Web Look

Nicole Tongue is putting her mark on Oakdale.

Just a few months shy of two years since she made the 95361 home, the single mom of two has created partnerships with many non-profits and businesses.

Tongue is the founder and owner of Invoke Solutions. A business she launched from her East Coast home in 2012. As a single mom with an impressive corporate background, the founder shared she had been a casualty of corporate cuts. After encountering rejection and interviews with 20-somethings sharing she lacked experience, Tongue made her skills and knowledge work for her.

“I thought you know what, I’m going to take all my marketing skills and open my own business. That was in 2012,” she said.

“The primary business is website development, but there’s a lot of off shoots because of it,” Tongue explained of her business. “For example, I tend to work with more small mom and pops, start-ups and non-profits and they tend to need a little bit of hand holding for business development.”

The one-woman operation has the knowledge to help a business or non-profit not only with their website, but business plans and grant applications. Tongue shared the marketing piece of a business really helps give the business a blueprint for all else that follows.

“It gives you the resource, so when you go apply for the grants, all those questions the grants are going to ask you are going to be in that website,” she said.

Yet the migration for the Massachusetts native to Oakdale, California was not a business move, but rather a family decision as Tongue’s oldest son Cameron chose Santa Clara University. A gifted basketball player, her son had a number of offers from varying campuses around the country; Santa Clara was his pick.

“When he committed, he committed

Read the rest

Tips For Building A Successful Digital Marketing Agency

Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group.

The marketing space has seen some of the highest rates of change and disruption in the last decade. It’s an exciting industry to be in—but that also makes it challenging. Whether you’re on the cusp of opening your first digital marketing agency or you’ve been running your business for a while and have found yourself in a rut, there are a few guiding principles that can help you succeed. Additionally, for clients looking to engage with a marketing agency for the first time, these principles can aid in identifying a solid foundation for that burgeoning relationship.

Core Pillars

Building anything requires a solid foundation and endoskeleton. When building a successful marketing agency, these six pillars can support your business:

Pillar 1: The People

You’re only ever as good as the people you surround yourself with. Your team needs to be on the same page as you in every respect: skill, culture, and attitude. Balancing out these aspects is the challenge. A highly skilled employee may be valuable, but also could be considered toxic if their attitude and culture don’t match your business’s. Because of this, skill sets should be regularly updated.

Pillar 2: The Tech

Although people are important, they are not enough to create a successful marketing agency. To achieve your KPIs, the right technology is key. You may have this tech in-house or you could source it, but you will most likely fail without the capability to track campaigns properly and understand which levers to pull. A good marketing agency can always tell you exactly why the numbers are up or down—not in fluffy nondescript terms, but with hard data.

Pillar 3: Clear Goal Alignment


Read the rest