Tagged: business owners

Some of the top experiential marketing agencies’ software of modern times

With technology sweeping the market every day, you often become confused about selecting the right tools for the right job. Therefore, look out for options that are more reliable, credible and have better results on the cards.

Choosing the top experiential agency software could be testing for business owners, not because there aren’t many in the industry but also because you are not sure about their performance.

Therefore, we advise business owners to carry out some kind of research before they look out for the best in the business.

Here are some of the most suited and reputable top experiential marketing software available in town to help your business leverage the requirements that you have been looking for.

  1. Teamwork (agency project management software):

One of the most suited and reputable project management software to date. It is considered to be one of the most reputable software that is designed for marketing agencies.

Teamwork is all about features that offer easy-to-implement onboarding for the whole team to unlimited client-user collaboration. What makes it so convenient for marketing agencies to work with the software is that they plan, collaborate and complete the task from the start till the end.

It is all about giving a 100 % to the task. The software has been designed in a manner that keeps you away from human errors, slight delays and, most importantly, avoiding communication errors among the team members.

For all those business owners who are looking to modify their system and increase efficiency in their marketing experience, this software could be one of the best choices to make.

  1. SEM


For all those agencies that are associated with the side of content marketing, this is your first choice by

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SG ad agency GOVT starts up new arm, brings on board veteran ad man Kelvin Koo

GOVT Group has brought on board veteran ad man Kelvin Koo to launch a hybrid consulting and agency model called MINISTRY. According to a statement to MARKETING-INTERACTIVE, MINISTRY is dedicated to driving digital growth and transformation tailored to the contemporary needs of business owners and marketing leaders.

Koo will take on the role of managing director and partner and as the agency aims to integrate strategic advisory and data with creative storytelling, design, tech, and digital performance to deliver tangible, impactful results. With his previous roles as CEO at FALCON Agency and MD at ADK Connect, Koo brings a wealth of experience to this new venture. 

Don’t miss: PUMA runs with GOVT SG for Standard Chartered Marathon activation

He returns to the ad scene after a brief hiatus to focus on nurturing the next generation of digital leaders and consulting with rapidly growing companies on digital transformation and business growth. He explained to MARKETING-INTERACTIVE that his decision to return was sparked by the compelling vision and ambition of the partners at GOVT Group and the unique opportunity to construct an agency model with a distinctive culture.

“Our game plan at MINISTRY is straightforward – marry sharp strategic advice with creativity, the latest tech, and strong digital know-how. This way, we can get into the nitty-gritty of what CMOs and business owners are up against and offer them insights and solutions that hit the mark,” said Koo. With Foo, Foong Min Mei, previously digital and social lead at GOVT Singapore, has also been appointed growth director and Partner at MINISTRY. 

MINISTRY is committed to providing strategic consulting and execution across diverse domains, including social and content, UI/UX, tech, digital media, CRM, and data analytics, ensuring a holistic approach to digital growth and transformation.

Leon Lai, co-founder and CEO of GOVT said,

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Daystar Payments Bridges the Digital Gap for Small Businesses with Complimentary Professional Website Development

Pioneering Unique Value-Added Services to Enhance the Success of Small Businesses Through Truly Free Website Development.

Miami, Florida–(Newsfile Corp. – August 22, 2023) – Recognizing the digital challenges faced by millions of small business entrepreneurs worldwide, Daystar Payments announces the launch of its groundbreaking service designed to revolutionize online business presence. Countless Beauty Salons, Barber Shops, Professional Services, and other local businesses frequently struggle to establish a professional online presence. Daystar Payments steps in to ensure they stand out and stay ahead.

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Daystar Payments

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A significant number of entrepreneurs lack the technical prowess and time to create and manage their websites. While many free website building tools exist, numerous business owners find developing content, establishing a checkout process, or incorporating features such as appointment scheduling daunting. The result is often a less-than-ideal website that fails to instill confidence in potential clients.

Lukas Swid, CEO of Daystar Payments, empathizes with this struggle. “When you’re invested in refining your products, enhancing customer value, and differentiating from competitors, the challenge of developing your own website can feel overwhelmingly frustrating. We’re immensely proud to alleviate this burden for business owners.”

What sets Daystar Payments apart is its unprecedented offering: a dedicated department filled with seasoned front and back-end web developers ready to handcraft websites for their merchants, entirely free of charge.

Small business owners can now entrust their vision to the experts at Daystar Payments. The company promises to translate that vision into a tailor-made website that mirrors the entrepreneur’s unique identity and powerfully conveys their intended market message.

By breaking down the digital barriers small businesses face, Daystar Payments reaffirms its commitment to empowering entrepreneurs and ensuring their ventures not only survive but thrive in the competitive digital landscape.

For more information

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Top 10 Best Website Builders For Small Business For 2023

The best website builder for small business will make it easy to create a stunning, professional-looking website for your firm in no time. Whether you’re an established business looking to update your digital presence or a startup wanting to get found online, the right website builder can help you succeed.

We compared the leading website builders, including Wix, GoDaddy, Webador, and more, to determine which is the best website builder for small business. Read on to find out what each website builder software product has to offer, so you can make an informed decision and find the right choice for you.

The 10 Best Small Business Website Builders

Building a website can be intimidating, but luckily there are plenty of website builders designed for small businesses. We’ve compiled a list of the 10 best small business website builders to make launching your new website easier. Among the ten, Wix took the top spot for its user-friendly interface, wide range of features, and affordability. Check out the full list of 10 below:

  1. WixOur top pick for the best website builder for small businesses. You can quickly build a website with its intuitive interface and extensive template collection.
  2. GoDaddyOffers great marketing tools, a user-friendly interface, and extensive customer support. It also has useful features such as SEO optimization, SSL certificates, and social media integration.
  3. WebadorMakes it easy to create multilingual sites with its extensive e-commerce capabilities and mobile responsiveness. Offers a tool for creating responsive websites that look great on any device.
  4. SquarespacePerfect for creatives and bloggers who want top-notch marketing tools and mobile responsiveness. You can easily customize your website with their advanced design tools and get access
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OneWest launches new website, showcasing achievements and momentum – Lane Report

LOUISVILLE, Ky. — OneWest, the community development nonprofit committed to elevating our entire city through commercial development growth in the West End of Louisville, announced the launch of its new website, providing a comprehensive platform to showcase the organization’s achievements and ongoing progress. The user-friendly interface and intuitive navigation will ensure a seamless experience for all users. 

OneWest has steadily expanded opportunities for minority business enterprises and raised over $10M in capital funds for commercial and economic development projects in Louisville’s West End while securing loans for major commercial projects.  The organization is also helping small business owners by providing a pathway to property ownership, acquiring 200,000 square feet of commercial real estate space, improving the built environment, increasing workforce opportunities, and fostering partnerships and relationships.  The organization is a product of the 2014 Leadership Louisville Bingham Fellows class. 

“We believe that economic development is a collaborative effort, and our new website will enable us to engage with a wider audience and foster meaningful connections,” said Evon Smith, CEO and President of OneWest. “We are excited to share the stories of entrepreneurs, highlight the impact of our programs, and inspire others to join us in our efforts at creating a vibrant and inclusive economy.” 

In May, OneWest held a grand opening celebration for the opening of the organization’s retail accelerator program for community chefs looking to grow their businesses. Mayor Greenberg joined community leaders and community members for the opening of Gore’s SmokeOut BBQ in the renovated and furnished retail space at one of two previously abandoned row houses at 516 A & B S. 18th St.  Gore’s two-year residency will allow the business owners to hone their concept while also receiving support from OneWest with marketing, business operations, table rotation, human resources, bookkeeping and planning for profit and sustainability. 

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Nick Bell’s Superist Group launches AI-powered digital marketing agency

Nick Bell

Budget SEO, a digital marketing agency powered by AI, has officially launched in Australia.

The agency is focused on offering startup and small business owners a low cost, high impact SEO agency service powered by AI to pass the cost savings directly to customers. 

Budget SEO is the 18th agency started by Nick Bell under his global digital marketing and performance group Superist Group. Last year, he launched Mooning, a digital agency with a focus on Web3 marketing, including NFTs and metaverse activations, in Australia.

Bell says the idea for Budget SEO came in response to hundreds of enquiries from small business owners recognising the importance of a strong digital presence yet feeling the pinch of rising costs, inflation, and managing cash flow. AI has been an absolute game changer for Bell both from an operational perspective as well as the quality of the output for the customer.

“We’ve utilised AI across all aspects of the business which has reduced manual execution by 40% and helped minimise human error, so the quality of work is high. Our AI-powered SEO tools have helped us significantly reduce operating costs, savings we’ve been able to pass onto our customers,” Nick Bell said.

“I started my first business in SEO digital marketing over 15 years ago with just $350 to my name. As a struggling young business owner I learnt first-hand the challenge of managing cash flow while trying to grow a business.

“A great search engine ranking and competitive digital presence is an absolute must for any business. At Budget SEO we make quality SEO a right not a privilege. Small business owners are facing multiple headwinds so we’ve used AI to build a solution.”

Have something to say on this? Share your views in the comments section below.

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Avoid Digital Marketing Disasters In 2023: 8 Tips For Unbeatable Success

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Digital marketing can feel like it’s evolving at breakneck speed. Many business owners don’t have the hours in the day to keep up with the latest trends and forecasts for the rest of 2023 and onwards. Fail to move with the times and you risk losing market share to your closest competitor.

Jordan Power, President of the highly-sought after agency, Grey Smoke Media provides eight digital marketing tips that business owners should digest to succeed in the most competitive of arenas.

  1. Data, Data, Data- The more you know about your customer the more you can predict their next move. You already know your customer demographics but start to layer their psychographic information further and further. By collecting customer data, businesses can continue to create bespoke marketing efforts on both their website and weekly email newsletters.
  2. Create content that is value-driven- You don’t just want to be a great brand; you want to be a source of value for your customer base. Content should be both informative, engaging, and shareable. Put the effort into creating something that propagates naturally across the web and watch it grow. If you yourself fit within the target demo, ask yourself if it’s something you’d want to share with your inner circle.
  3. Voice Search is coming- The prevalence of voice search is on the rise. The content on all your pages should be optimized to make way for this rising trend. The ways you can improve on this is to use language that is conversational, answer questions that are common (as you may be doing in the schema) and structure all language for easy scans by voice assistants.
  4. Build Communities alongside your brand– At a time
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