Cannabis Marketing and the Importance of Great Web Design
(Ad) Since the legalization of marijuana in the U.S., a growing number of the U.S. population is embracing its medicinal and recreational use. According to statistics, 44% of Americans currently have access to legal recreational marijuana.
For a brand trading in the proliferating cannabis industry, the big question is how many of this demographic are in touch with your brand.
Brand visibility is the make-or-break to achieving financial success among a growing and highly experimental base of legal marijuana users. But how can you achieve such success and excellent brand visibility?
By investing in a great web design. Here’s a look into the cannabis marketing space, what makes a good cannabis web design, and how to create a compelling website design for your growing cannabis business.
Overview of the Cannabis Market
Interest in marijuana is snowballing across the U.S. According to a Gallup poll, about 49% of U.S. adults have tried cannabis. Seven years ago, this number stood at 40%.
These statistics show that the legal marijuana market is growing, and generational patterns have a huge role to play in the uptake of cannabis. From the data, 19% of individuals born before 1945, 50% of Baby Boomers, 49% of Gen Xers, and 51% of Millennials say they’ve tried marijuana.
As more individuals from later generations come of age, the number of marijuana users keeps growing in the U.S.
There’s also been a renewed interest in cannabis dispensaries which has pushed investors to increase their investments in the industry. Data shows that nine of the largest multi-state operators raised approximately $2.8 billion in 2021, a substantial increase from $896 million in 2020.
The pandemic also played a significant role in expanding the cannabis market. According to Businesswire, more than half of cannabis users increased their consumption