Christian Living Communities Continues Evolution With Launch of In-House Marketing Agency, Strategic Review
Christian Living Communities had a foundational year in 2023 with progress made on multiple fronts, including pushing occupancy and financial results past pre-pandemic levels.
The Denver-based senior living organization launched its own in-house digital marketing agency, Cappella Digital Marketing Solutions, which CEO Jill Vitale-Aussem said “resulted in significant improvements in lead generation at a lower cost than we were paying with an outside agency.” That success has spurred CLC to begin exploring offering those services to other non-profit operators.
In January, CLC kicked off a new strategic review period to inform its next chapter, Vitale-Aussem said.
Assisting the organization as advisor is Ryan Frederick. Frederick collaborates with senior living consultancy Nexus Insights, and he also is CEO of Here, the company formerly known as Smart Living 360.
Christian Living Communities has tasked Frederick and a team of board members and leadership with taking a deep-dive into the organization as it stands now and where it should focus in the future.
“I think we’ve done a good job narrowing our focus over the last few years. what makes sense for us, but we really need to define in a more proactive way,” Vitale-Aussem told Senior Housing News.
CLC spent the last three years pruning its total community footprint, which today stands at 10 communities throughout Colorado, six of which it owns. Although the organization doesn’t have any large expansion strategies ready to go for the new year, Vitale-Aussem said her intention is for it to seek selective growth in the coming years, likely in Colorado, where it can continue to create efficiencies and regional density.
“We’re very, very rigorous for evaluating new opportunities that come our way based on what we’ve learned [since 2016],” she said.
Marketing agency helps drive foundational year
Among the organization’s big achievements in 2023 was reaching