Creative Marketing Resources celebrates 28 years under founder and CEO Jacqueline Moore
By Jamaica Kalika,
Special to the AFRO
Amidst the ever-changing landscape of marketing, one name stands out as a source of innovation: Jacqueline Moore. The founder and CEO of Creative Marketing Resources (CMRignite), the nation’s largest Black-owned cause marketing agency according to Black Enterprise. Moore has pioneered a path within the business world that champions social impact and diversity, through an intentionally built staff that is 70 percent Black, Indigenous and People of Color (BIPOC), LGBTQ+ and/or people with disabilities. Diversity is central to CMRignite’s success.
“To whom much is given, much is required,” Moore emphasized. “This diversity is a strategic advantage that empowers CMRignite to connect with communities on a deeper level. By prioritizing diversity within their business model, they have seen exponential growth in revenue and staff.
Moore’s legacy spans over 28 years with a journey that has been marked by passion and resilience. Established in 1995, the Black-owned cause marketing agency is based in Milwaukee, Wis. This agency has set itself apart by specializing in government agencies and nonprofits. Its mission: to develop innovative campaigns that lead to real, positive change, that transcend business and resonate deeply in society.
Moore has used her career in communications to make an impact in the world.
“Our agency focuses on client work that is meaningful to society,” said Moore about CMRignite, which utilizes a research-first approach to inform their creative strategy and execution. “We do more than sell products, we make sure what we communicate about a client’s products and services has a social impact emphasis.”
This principle has been the driving force behind CMRignite’s success, positioning them as a force for good.
“She [Moore] encourages us to take a human-centered approach in these workstreams with the primary focus being on our audiences. Moreover, she motivates us to