The world is becoming more socially aware and conscious – the idea that a section of the population cannot access a building or cross the road safely is abhorrent. Of course, there is still a long way to go in making the world a fully accessible place for people with different or limited abilities, but the internet is lagging far behind. Fortunately, technology constantly improves. What’s more, if you don’t update your website every few years, your business will look dated and out of touch. There are many opportunities and resources to make your website accessible – you just need to take advantage of them.
Focus on the Content
Your content will be the bulk of your website, so it’s a good place to start. Your overall aim for your content is for it to be good quality. This should always be the case, no matter who you are trying to appeal to, and fortunately, this will serve to make it accessible too. Content writing is a skill that takes time to master and is not something you want to get wrong. You should consider contacting a company like Click Intelligence which provide professional content writing services to make the most of your site.
Your content should be free of spelling and grammar mistakes as a baseline and have high readability. There are many readability scorers online where you can check and score your text – and the level should be determined by your audience. If your audience naturally includes people who find it harder to understand complex sentences, you will need to make your content easier to read.
Links (internal and external) are important in a website’s content. The links should be as accurate and descriptive as possible. It should be clear from the linked words what type of