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Tagged: creative

Marketing Agency

Bowled over? Growing estate agency reveals quirky campaign

bowler hat sandcastle

Independent estate agency Hat and Home has released its 2023 brand marketing campaign and today The Neg can bring you a sneak peek about how it’s all put together.

Renowned for its distinctive advertising using hat imagery (main picture) to portray its service proposition, its latest campaign, called ‘What Moves You?’, follows suit with an even more creative approach to estate agency advertising.

The series of ads to be released over the next few months (two featured here) sees Hat and Home’s signature bowler hat as the vehicle to telling the story of reasons why people move home.

Ben Gee, Hat and Home Founder, says: “It began with us asking our customers why they were moving. The reasons were never to do with money, or the market or climbing the property ladder.

“The reasons were to do with lifestyle and relationships and opportunity for new adventures. People told us about moving closer to family, about new additions, about moving-in together.”

bowler hat made of bricksGee explains how the agency heard stories of amazing new jobs abroad and retirement plans by the coast.

He adds: “As estate agents we facilitate people’s moves but what we are really doing is playing a small part in getting them to the next milestone in their life journey.”

CREATIVE PARTNER

Hat and Home has worked closely with its longstanding creative partner to produce these ads, developing each creative from scratch using the very latest technology in 3D modelling (pictured).

The campaign can be seen across social media, print advertising, outdoor locations, online portals, email campaigns and in the company’s offices and website.

The Neg revealed in May that Hat and Home had launched Milliner Financial Services – a mortgage brokerage headed by Directors and Co-founders Ben Gee and Luke Strzadala.

The choice of name was no coincidence

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Marketing Agency

Award-Winning Marketing Agency Versa Creative Announces Building Acquisition and Relocation

As the business expands, the Houston-based marketing and advertising agency has moved into a larger, privately owned space in Northwest Houston.

HOUSTON, TX / ACCESSWIRE / August 15, 2023 / Versa Creative, one of the leading marketing and advertising agencies in Houston, Texas, is pleased to announce the relocation of its corporate office to Versa Tower in the 7000 block of W Tidwell Rd.

Versa Creative

Versa Creative

After 14 years of building up brands in Houston, across the nation, and internationally, Versa Creative moved its headquarters to the eighth-floor suite of their newly acquired 141,480-square-foot building, Versa Tower, complete with many amenities and an amazing environment, in June 2023 to accommodate for its expanding business prospects and growing team. Now situated on the top floor of their newly-acquired building, Versa Creative’s wordmark proudly displays the new location to passersby on U.S. 290.

Following their fifth year in a row of winning multiple Platinum AVA Digital Awards, Hermes Creative Awards, and Houston’s Best and Brightest Companies to Work For, and in anticipation of upcoming partnerships with international, multimillion-dollar companies, Versa is beginning the next step in its journey to becoming the number one creative agency in Houston. The Versa Creative team’s new location will be the home of an expanded network of marketing experts capable of serving all fields. The move was completed in the summer of 2023. The Versa Creative team is now ready to build upon the experience that has been and will continue to lead Houston.

About Versa Creative

Founded in 2009 by Mary Shekari, Versa Creative is an award-winning agency that serves over 35 markets in the U.S. and internationally by building powerful brands and realizing results across boundaries and industries.

For 14 years, the experience that Versa Creative has in building brands in the healthcare, government, education,

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Marketing Agency

BITE Thought Leadership | Advertising the advertising industry

This year’s Young Lions competition saw a brief focused around investing in the industry’s talent. Film winners Matt Nicholas, Senior Creative at VCCP and Nick Archer, Creative at Sky Creative produced a film titled ‘The Invitation’. The spot depicted a young girl creating and sharing a poster for a party she is hosting to highlight that many young people already possess the skills to work in the industry. Print winners Joe Sayer, Art Director at The Leith Agency and Marion Miranda, Copywriter at The Leith Agency created a visually captivating poster of a portrait. Created out of staples on paper marked with the header of an insurance services company, the poster was designed to show that some talent in other industries might be better suited to advertising. 

The campaigns both focus on a specific audience and show the creative skills the industry is seeking through the creative executions. The works are examples of how different audiences can be reached when the task of advertising the industry is treated as a brief. 

The panel suggested that these efforts could go even further by thinking about the range of media and platforms we have available to reach audiences with far more illustrious skillsets than purely artistic or creative. From planners to strategists, data analysts to social media managers the industry houses an array of jobs that so many are unaware of. By working back from the audience and treating recruitment like a campaign, the industry can cast a much broader net. 

Bozicevich stressed the need for an audience-first approach to talent campaigns, pointing out that the winning Young Lions campaigns have been created for a very specific talent pool. Namely young school leavers with a passion for the creator economy and talent from other industries. In an industry obsessed with youth, it

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