MEDIA MOGULS TOMMY MOTTOLA AND LEX BORRERO ACQUIRE MARKETING FIRM, ARRO MEDIA; LAUNCH MULTIMEDIA CULTURAL AGENCY
Female-led Agency Boasting A-List Client Roster to be Rebranded as AM16
MIAMI, June 27, 2023 /PRNewswire/ — Renowned Latin media powerhouse NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The merger unites ARRO MEDIA’s capabilities with NEON16’s innovative approach to cultural storytelling and experiential activations.
Rebranded as AM16 AGENCY, the company has long functioned at the nexus of Latin music and culture, revolutionizing the industry with its innovative approach. Renowned for their expertise in storytelling, the team creates a through-line transforming ideas into global brands, boasting a client roster that includes SHARK NINJA, META, ADIDAS, RED BULL, NFL, XBOX BACARDI and THE LATIN GRAMMY CULTURAL FOUNDATION, and talent such as THALIA, TAINY, DANNA PAOLAand JUAN LUIS GUERRA.
AM16 brings its entire client portfolio and team of experts, creatives, strategists, and designers to this new partnership. Cristina Arcay will serve as Co-President alongside NEON16’s newly appointed Chief Marketing Officer Gerry Rojas who brings a vast background in entertainment marketing, including leading efforts for NBCUniversal, the Latin Recording Academy, and People en Español.
“We have built a growing agency that will redefine how brands connect their marketing and advertising to the Latin culture because we live it day in and day out,” said Lex Borrero, CEO and Tommy Mottola, Chairman of NEON16 and NTERTAIN. “Our team has a finger on the pulse of trends, uniquely positioned to spot them before they happen, across music, television and film. Today’s announcement further differentiates our capabilities from competitors and will bring an even more comprehensive offering to our clients and partners.”
AM16’s capabilities include brand strategy & partnerships, product development, content production for all platforms, 360 creative design services, music marketing, social media