The Manufacturers Resource Center (MRC) in Allentown unveiled its new website recently that will enhance the productivity and technological performance of manufacturers.
The site was transformed to centralize business information in one place and to enhance functionality to improve the user experience, MRC said.
The site has new features with more content that includes a video library and on-demand webinars, MRC said. A blog, Manufacturing Insights – Technology and Trends, with information of special interest to manufacturers, will be added soon.
“We wanted our new website to be responsive for visitors on all their electronic devices using the latest web technologies,” said Rich Hobbs, president and CEO of MRC. “We focused on the needs of manufacturers and ease of access to contact us. This new platform is designed well to provide valuable content and engage visitors. It was a big undertaking, but the results will improve e-commerce digital marketing as we showcase our custom solutions, resource capabilities, and increase brand awareness.”
While MRC offers public training and certification courses, the new website strategically emphasizes MRC’s scope of customized solutions and services that challenge manufacturing CEOs and management executives, MRC said.
MRC Custom Solutions are now listed under five categories that include Advanced Manufacturing Technology, Leadership, Lean Coaching and Facilitation, Market Intelligence, and Strategic Coaching.
Under these five topics visitors will find 33 current services that link to content that explains each MRC capability with a Contact Us feature to reach out 24/7 for additional information, answers to questions, or customized assistance.