B2B tech agency expands team and offers campaign management, paid media, paid search, nurture marketing, ABM, content marketing and marketing operations services
BOSTON, June 7, 2023 /PRNewswire/ — Integrated digital marketing and public relations (PR) agency Three Rings Inc. today announced the launch of its growth marketing division based on more of its business-to-business (B2B) technology clients turning to the agency for campaign strategy and operational execution across a range of demand generation services. As a result, Three Rings has increased its demand generation business by 60% in the past year.
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Since its inception in 2017, Three Rings has delivered award-winning PR, digital marketing and content services to companies ranging from venture-backed start-ups to multi-billion-dollar international corporations in cybersecurity, cloud, fintech, satellites, AI, biotech and other markets. The agency has enjoyed remarkable growth over the past six years, as clients seek to ensure their marketing and communications initiatives influence and directly contribute to revenue and pipeline growth in a consistent, measurable and repeatable way. For example, the Three Rings growth marketing team helped a GRC software client consistently exceed its stretch marketing qualified lead (MQL) goals quarter-over-quarter via an ongoing mix of digital marketing programs, while cutting costs and coming in 21% under budget.
“From top-of-the-funnel campaigns to account-based marketing, Three Rings has been collaborating with clients to deliver high-impact demand generation programs since day one,” said Amanda McCormick, growth marketing director at Three Rings. “The expansion of our team and services, particularly in the area of media planning and marketing operations, gives us access to critical data that will let us target and reach audiences with the greatest possible precision and effectiveness, and accurately report on conversion