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Tagged: digital marketing

Marketing Agency

Ex-Urban List talent launches new digital marketing agency

Ex-Urban List sales manager Riria Taukamo has launched a new digital marketing agency – Comradery Collective.

IMPACT is one of Comradery Collective’s values and is certainly a word well suited to the digital marketing industry’s newest kid on the block.

Founded by industry veteran, Riria Taukamo, (ex Urban List), Comradery’s secret sauce lies in its clear vision to ‘empower brands and marketers through their performance journey by bringing credible services, captivating creatives and well-executed strategies’.

“Comradery is a collective of elite marketers who love to think big and pride ourselves on producing great results while educating and empowering our clients along the way” says Riria.

Despite having just launched, the agency has already secured the contracts of several major national clients and even won business across the ditch, signing Mahi Tahi Media – one of New Zealand’s largest Māori-owned creative agencies.

While a specialist in the digital space, Comradery Collective has surrounded itself with a select group of other specialist marketing firms who bring specific expertise, from website developers to public relations, allowing the Collective to be a complete marketing solution for clients.

“Comradery is a performance agency designed for franchises, precincts, publishers, cultbrands and fellow elite marketing managers whose marketing strategies require large volumes of quality content to drive performance outcomes,” says Riria.

“We specialise in creating responsive and highly creative digital outcomes that combine powerful creatives with digital executions including PPC (pay-per-click), SEO and programmatic display, but together with our trusted industry partners can deliver entire
marketing solutions.”

Comradery Collective is proudly backed by industry big hitter, The Advertising Works, who has spent the last 35 years delivering traditional advertising solutions for its myriad clients.

“As the media industry has transformed over the past two decades, we’ve noticed media buyers and digital agencies becoming more specialised, sometimes creating

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Marketing Agency

Introducing Agent Lunar: The All-in-One Marketing Solution for the Underserved Small Business Community

Founders of Agent Lunar

Launching today, Agent Lunar is an AI-powered all-in-one marketing solution for SMBs. Designed to take on the role of virtual Chief Marketing Officer, the platform provides tailored marketing insights, tools, and services to the UK’s underserved small business community, empowering them to access their widest market and reach their full potential.

The lack of tailored SMB tech solutions costs the UK economy £232 billion annually and it’s closing businesses down because they haven’t the tools necessary to respond to the changing economic climate or the evolving needs of the contemporary customer. There were 1.2 million UK business closures in the three years from 2020, and while there were extenuating factors – most notably the pandemic – many SMBs could have survived had they access to the tech solutions that carried many of their larger counterparts through.

Delivering laser-focused support to the SMB segment, including mentorship, tailored education, and free licences to integral marketing software, Agent Lunar will not only help businesses bridge the gap between retail and etail, but equip SMBs for tomorrow’s “PhyGital” buyer. Every interaction becomes a growth opportunity, levelling the playing field between SMBs and larger businesses.

In the current marketing landscape, the existing tools are designed for large enterprises. They fall short when addressing the unique needs of SMBs, who may lack the manpower, the dedicated technical expertise, the time, or the funds necessary to take advantage of what is available. Recognising this gap, Agent Lunar seeks to democratise digital marketing by offering AI-enhanced software as a service. From crafting personalised marketing strategies for each business, to automated marketing campaigns, Agent Lunar manages it all, ensuring that even SMBs can harness powerful, data-driven insights.

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Dominique Harrison-Bentzen, Co-founder and Co-CEO, at Agent Lunar, comments: ‘Our goal is to make digital marketing simpler

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Marketing Agency

E-commerce and digital strategy agency CrankTank opens European office – News

CrankTank, a digital marketing and e-commerce strategy agency, has announced the formation of an office in Innsbruck, Austria.

Complementing CrankTank’s headquarters in Idaho, the new facility will serve its US brand partners wishing to expand D2C sales in North America to European customers.

It will also allow the company to serve its European brand partners in local time zones and often in their native tongue, improving the speed of delivery and levels of service.

Susanne Pfrengle

CrankTank has hired Susanne Pfrengle as managing director of CrankTank Europe.

Pfrengle has experience in digital marketing and e-commerce from her time at Black Diamond Equipment where she rose through the organisation, eventually leading D2C initiatives (both e-commerce and brick-and-mortar).

Most recently Pfrengle has been the outdoor vertical/business unit manager for Internetstores, where she has gained additional experience on the retail end of e-commerce.

“We have been planning this move for over a year,” said CrankTank CEO Scott Montgomery, “and when we connected with Susanne, we knew we had the right leader to take on the challenging role.”

Pfrengle was born and raised in the Black Forest of Germany.

She grew up outdoors, doing everything from trekking, skiing, and biking to in-line skating, climbing, and gymnastics. She attended the University of Bayreuth where she received her master’s degree in sports science, business and law.

Read more: Signa Sports United confirms restructure, directors cite ‘severe’ liquidity and profitability challenges

Following her appointment, Pfrengle said: “I am very happy to join the CrankTank team and help brands tackle the European D2C market.

“CrankTank has the perfect spirit for me, combining a work-hard mentality with the passion for sports and the outdoors as well as a good sense of humour.”

Adrian Montgomery, CrankTank CTO, added: “Expanding our growth marketing solutions into Europe is a major

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Marketing Agency

SEO Agency Unveils Strategies for Larger Deal Sizes: Rewriting the Rules of Digital Marketing Success, Business News

Marketix, a distinguished SEO agency in Sydney, delivers exceptional return on investment by empowering businesses with the tools they need to thrive online.

Sydney, New South Wales, Australia – October 10, 2023 —

In a digital-centric world, the significance of Search Engine Optimisation (SEO) in driving business success, with leads consistently yielding deal sizes eight to twelve times larger compared to other inbound methods. Studies from Hubspot have shown that the top three positions on Google’s search results receive 75.1% of all clicks.

Marketix, a leading Sydney SEO agency, has established a formidable reputation, making waves in the digital marketing industry with its innovative and results-driven approach to search engine optimisation, offering businesses the tools they need to exploit the potential of inbound leads generated through SEO efforts. 

According to Marketix’s founder, Shoaib Mughal, the agency works closely with its clients to develop strategies tailored to their business needs and goals, helping them achieve impressive outcomes in targeted keywords with first-page rankings and increased conversions.

Among their key accounts, UNO Home Loans achieved the #1 ranking in Australia for the highly competitive keyword “online mortgage broker.” Marketix produced a detailed competitive analysis and audit of its website from an SEO perspective, looking into technical architecture, content, and backlinks. Once a detailed  SEO roadmap was prepared, UNO Home Loans executed the SEO strategy to increase its presence in the competitive online mortgage broker market.

For more information, visit https://marketixdigital.com.au/seo-agency-sydney/ 

Another client, Total Image Group, reported a significant increase in traffic and sales leads working with Marketix. The company has generated millions in opportunities from search marketing, including contracts with large enterprises and well-known household brands in Australia.

“We engaged Shoaib at SEO agency Marketix to help us with our SEO and Google Ads, as well as provide advice on

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Marketing Agency

Ruder Finn acquires Malaysian digital marketing agency Pandan Social

Integrated communications consultancy Ruder Finn has acquired Pandan Social, a digital marketing agency based in Malaysia. This strategic move is aimed at enhancing Ruder Finn’s commitment to strengthen its leadership position in the digital marketing landscape, it said in a statement.

“We are excited to become part of the dynamic and rapidly expanding Ruder Finn team,” said Daniel Woodroof, co-founder of Pandan Social. He went on to add that the partnership will empower Pandan Social to amplify its expertise and deliver even more impactful digital marketing solutions to its clients.

Don’t miss: Ruder Finn and RFI unveil new DEI practice to enhance business growth in APAC

“Together, we are poised to set new industry standards in digital marketing,” added Brandon Lee, the other co-founder of Pandan Social.

Founded in 2018, Pandan Social has a team of more than fourteen digital experts including strategists, creatives, and analysts, who specialise in connecting brands with their online communities and brand advocates.

“We are thrilled to welcome the Pandan Social team into the Ruder Finn Group. Pandan Social’s expertise in crafting analytics-based strategies will be valuable to our digital marketing practice,” said Kathy Bloomgarden, the CEO of Ruder Finn. “This acquisition underscores our commitment to delivering innovative digital marketing solutions that meet our clients’ evolving needs,” she said.

According to Ruder Finn, the Pandan Social team will be seamlessly integrated with Ruder Finn’s digital arm, RFI Asia, combining the strengths of both firms. Pandan will continue to provide its suite of comprehensive digital services, including social media management, web production, graphics, video production, and influencer marketing, tailored to digital-savvy consumers.

Elan Shou, the global chief growth officer and managing director of Ruder Finn Asia, added, “Our aim is not just to adopt the latest trends but to be the trendsetters in the digital marketing

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Marketing Agency

New Jersey Multimedia Content Marketing Strategies For Online Visibility Updated

All N Media, a digital marketing agency that specializes in brand-building and online visibility, has updated it’s hyper-local targeting marketing service to provide strategic content in several multimedia formats, including videos and infographics.

Little Falls, United States – October 12, 2023 —

All N Media has updated its omnipresent marketing strategies to help smaller businesses to compete for even the most competitive niches, using a combination of hyper-local targeting and multimedia content.

More information about omnipresent marketing, All N Media, and visibility strategies for smaller brands can be found at https://www.allnmedia.com/

While the new online visibility strategy has been shown to be effective on its own, the latest updates allow clients to combine All N Media’s omnipresent marketing service with several of their other strategies. A full list of options can be found on the company’s website, including digital ads, search box optimization, and the I-Love-NY billboard in Times Square.

To provide increased visibility through search engines, this new strategy begins by having All N Media specialists perform market research on the client, their local area, and their competition. This information is used to determine the most effective topics, locales, and keywords for an initial campaign, to provide the highest chances of ranking on the first page of the search results.

While the campaigns can be used individually, they are often used to generate new content on a regular basis, with each new set of marketing content providing an additional boost to the client’s overall visibility. By generating new content every few days or weeks, clients can expand their visibility to cover more keywords, locations, or services.

Although each campaign includes up to 6 distinct pieces of content in various multimedia formats, clients are never required to write their own content or record their own multimedia. However, they

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Marketing Agency

Brand agency and marketing agency merge to seize growth opportunities

Brand agency Champions (UK) Plc has merged with digital marketing agency Lowaire.

Champions is located in Costock near the Leicestershire/Nottinghamshire border and offers marketing, PR, advertising, event management, and celebrity booking services.

While, Lowaire, based in Shepshed, provides marketing services and website development.

Similar to Champions, Lowaire began as a solo endeavour at a dining room table in 2014.

Today, it serves more than 100 local, national, and global clients.

Lowaire’s managing director, Adam Coley said: “This collaboration marks a significant milestone for us. As specialists in producing robust digital marketing solutions, Lowaire sees this partnership as an exciting opportunity to fuse with Champions’ established growth strategies.

“Having worked for various companies including the NHS, I quickly learned how a more personalised and result-driven approach could lead to better results and client retention. As an agile team at Lowaire, our skill combined with Champions’ extensive experience will propel both our organisations forward. We truly believe our expertise coupled with Champions’ wide-reaching experience will uniquely position us in the marketplace and we look forward to sharing this exciting journey with our stakeholders.”

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Marketing Agency

Leading the Digital Marketing Game, Expanding Footprint in Northern Karnataka

In a realm where delivering substantial value reigns supreme, Extro Marketing Agency stands tall as an epitome of excellence. The agency prides itself on not just meeting commitments, but consistently surpassing them. The team’s collaborative approach ensures that every strategy, every campaign is meticulously tailored to meet individual client needs, thus magnifying impact.

Aman Sanni, Co-founder of Extro Marketing Agency, adds, “At Extro, we are more than just marketers; we are partners in the journey to success. We recognize that each client possesses a distinct identity, along with unique demands. Hence, we harmonize creativity with strategy to craft solutions that deeply resonate with their target audience.”

Beyond the Conventional Digital Marketing Agency

Extro Marketing Agency’s voyage transcends traditional digital marketing services. It’s about forging enduring alliances, about seamlessly integrating with clients’ businesses. The agency doesn’t merely offer services; it presents solutions that invigorate growth, embolden brands, and generate quantifiable outcomes.

Be it elevating brand prominence, surging website traffic, or establishing a robust online footprint, Extro Marketing Agency emerges as the trusted companion that paves the path for businesses to flourish in the digital era. 

About Extro Marketing Agency

Extro Marketing Agency stands as a dynamic digital marketing force, headquartered in Hubli, Karnataka. Sporting an enthusiastic team of young professionals, the agency is resolute in delivering top-tier digital marketing services and expert guidance. Their purpose revolves around surpassing client anticipations, presenting unparalleled value for investment, and consistently generating remarkable return on investment. From SEO strategies to social media brilliance, Extro Marketing Agency emerges as your partner for digital triumph.

Website Link: https://extromarketing.in

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Website Development

Diamond Arrow Digital Marketing Partners with Pincus & Lespron, PLC to Launch New Website

Diamond Arrow Digital Marketing, a leader in digital marketing and online solutions, is excited to announce the addition of Pincus & Lespron, PLC as a new client. This collaboration marks the unveiling of a cutting-edge website for Pincus & Lespron, highlighting their exceptional legal services.

This partnership entails a full-service digital marketing package that focuses on creating a solid online presence and promoting the brand. The team at Diamond Arrow will be in charge of website development, SEO strategies, content creation, social media management, and more.

Pincus & Lespron has 15 years of experience as personal injury attorneys, and they have a long record of successful cases in the Tucson Metro area. Their brand-new website was designed to help inform potential clients about their services and answer any questions they might have. With easy access to contact information and other resources, visitors can easily connect with the law firm without having to leave the comfort of their homes.

Elevating Legal Services with Pincus & Lespron

In the ever-changing legal landscape, Pincus & Lespron, PLC has been a steadfast source of support for their clients.

Their expertise covers a range of legal services, including:

Motorcycle Accidents

Pincus & Lespron’s dedicated team brings unique insights to motorcycle accident cases, ensuring that victims receive the compensation they deserve after a tragic accident.

Wrongful Death

For families affected by wrongful deaths due to negligence, Pincus & Lespron offers compassionate support while tirelessly seeking justice and closure.

Car Accidents

With a commitment to advocating for victims’ rights, Pincus & Lespron works tirelessly to secure fair compensation for individuals navigating the aftermath of car accidents.

Personal Injury

When personal injuries occur due to negligence, Pincus & Lespron stands ready to help clients understand their rights and secure compensation to aid in their recovery.

Pincus & Lespron,

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Marketing Agency

Digital marketing agencies merge in Lancaster

WTM Digital and YDOP Digital Marketing, two award-winning digital marketing agencies based in Lancaster, have merged. 

“By joining forces, the companies combine their deep digital marketing expertise and passionate teams to bring their client partners an even higher level of value and service,” a release said. 

WTM Digital has supported national and regional brands with its extensive knowledge of and expertise in SEO and paid search since its founding in 2008. YDOP is best known for its expertise in localized digital marketing efforts, helping hundreds of businesses grow with its approach to Near-User Marketing. 

With a combined workforce of 31 employees, “the partnership creates one of Central Pennsylvania’s largest and most experienced digital marketing agencies,” according to the release. 

Mike Canarelli, CEO and founder of WTM Digital and owner of YDOP, will serve as CEO. Steve Wolgemuth, founder of YDOP, will continue to be part of the team for two more years. 

“I’ve known Steve for many years and have always respected him and the work he’s done to grow YDOP into a leading agency here in Lancaster,” Canarelli said. “Now, as we bring our agencies together, I couldn’t be more excited to welcome him and everyone at YDOP to the WTM team.” 

“I’ve spent much of my career building YDOP into an award-winning digital agency that’s done exceptional work for businesses,” Wolgemuth added. “Today, I’m proud to turn over the reins to Mike and his team to lead YDOP into the future. WTM is the best at what they do and I know the future is bright for our businesses, our client partners and our team.” 

Paula Wolf is a freelance writer 

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