Tagged: email list

What are some good alternative landing page builders for websites?

Landing page builders allow non-technical users to situate web pages designed to drive the audience to a specific conversion thing. Landing pages are generally designed to convert the audience to one special action like subscribing to a newsletter or a free trial, 

OR register for a subscription service. Landing page builders make it easy for non-developers to test prototypes of pages to discover the impact and response of the buyers, clients, and website visitors. 

Landing page builders are a crucial part of an association’s marketing strategies, and marketers can use landing page builders to produce, modify, and publish web gests without the help of IT or inventors. 

Landing page builders integrate directly into web development structure and web content operation systems to produce a flawless web experience and digital analytics results to track guests on landing pages. 

To qualify for addition to the Landing Page Builders order, a product must 

 Directly integrate with a being website 

 give pre-designed templates and forms 

 Allow for frontal-end customization of templates and landing page builders for flawless website web page integration 

 Integrate with analytics, conversion rate optimization, dispatch, or marketing platforms 

As of my last update in September 2021, there are several alternative landing page builders to choose from. Please keep in mind that the landscape of website development tools may have changed since then. Here are some popular alternatives to consider:

Unbounce: Unbounce is a powerful landing page builder that offers a wide range of templates and customization options. It’s known for its ease of use and A/B testing capabilities.

Instapage: Instapage is another popular choice for building landing pages with a user-friendly drag-and-drop interface and a variety of integrations.

Leadpages: Leadpages is a landing page builder designed to help you generate leads and grow your email list. It

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Here’s The Way Experts Avoid B2B Digital Marketing Blunders

If you are a B2B organization trying to find right-fit clients, consider the words of Prince Harry’s ghostwriter J. R. Moehringer, writing in the May 15, 2023 edition of the New Yorker.

The ghostwriter and the prince were fighting over a passage that Harry wanted in and Moehringer wanted out of the memoir Spare.

An exasperated Moehringer told Harry, “You want the world to know that you did a good job, that you were smart. But, strange as it may seem, the memoir isn’t about you…It’s a story carved from your life, a particular series of events chosen because they have the greatest resonance for the widest range of people.”

In other words, it’s not about you, it’s about the reader. The same truth holds for digital marketing.

“Stop talking about yourself and start talking about the problems you solve and who the audience is that you are solving them for,” says B2B digital marketing authority Lori Highby.

Simply put, she says the goal is to get the reader to feel you understand their pain and their industry.

Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. She has worked with Fortune 500 companies to microbusiness owners. We caught up for an interview at the May 2023 Build A Better Agency Summit in Chicago, a gathering of more than 300 marketing experts.

Here is her list of the biggest digital marketing blunders B2B organizations make:

They only talk about themselves. “A handful of marketers, myself included, call this the ‘We-We Syndrome,’” says Highby. “If you visit a company’s website, the language is only talking about themselves: ‘We do this and that,’ ‘we have this type of equipment,’ ‘we are the experts,’ ‘look at our awesome building.’

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