Tagged: generative ai

Amazon acquires Fig to enhance the command line for developers

Amazon.com Inc. has acquired Fig, a startup that focuses on providing developers a better experience at the command line interface with tools such as autocomplete and collaboration.

In the announcement today, Fig Chief Executive Brendan Falk said the company and its team would be joining Amazon subsidiary Amazon Web Services Inc. The terms of the deal were not disclosed.

Although developers spend a great deal of time in integrated development environments, which are programming tools used for writing and editing code that look like a text editors, the command line is where a lot of brute configuration and setup happens. It’s a program that takes commands directly from the user and passes them directly to a computer’s operating system line by line.

In most instances, the command line interface is far more austere than an editor, offers a less interactive user experience and is more difficult to work with. With Fig’s autocomplete offering, users get suggestions on what commands or flags come next, which takes a great deal of burden off developers and operators who are doing work at such a low level.

Amazon’s interest in Fig’s product aligns with the company’s developer-centric trend of providing systems that shift the burden of building and shipping applications off software engineers and operations. In April, Amazon released CodeCatalyst, a unified cloud software development service designed to reduce the time for team to build and deploy software on AWS.

Falk also said that Fig would be part of Amazon’s ultimate vision to incorporate artificial intelligence into more of its developer-focused products. “AWS believes that generative AI represents a major technological shift to transform the way its customers build,” Falk said.

Amazon already provides coding support for developers with CodeWhisperer, which is and AI-powered coding assistant that resides in IDE and generate computer

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Where’s the Money? Avenues of growth for media agencies in 2024

As generative AI continues to sweep the globe and infiltrate industries far and wide, media agencies have not become immune particularly with changing consumer behaviors.

According to Kantar’s 2024 Media Trends and Predictions report, consumer segmentation needs to move beyond traditional demographics to a more behavioral and attitudinal approach.

Accounting for these factors will help brands and marketers understand the reasons behind consumer choices with better insights, opportunities and more precise targeting.

Audiences are also consuming content across multiple platforms and devices, making it paramount for marketers to harness the power of these platforms effectively. In particular, on-demand streaming is becoming increasingly favored among viewers for its flexibility and interactivity. Yet, linear viewing continues to retain its communal magic.

Don’t miss: Where’s the money? Where creative agencies envision growth in 2024

As such, businesses will need to adapt their strategies to the localised tastes of their audiences. With media consumption also becoming more fragmented, avenues such as connected TVs (CTVs) will become useful for marketers to understand complex audience behaviours.

Furthermore, as AI goes mainstream, the media landscape will see much deeper integrations of AI technologies, with generative AI as a stand-out for content creation, according to the report.

It also flagged a potential increase in advertising waste amidst an abundance of technological solutions as businesses struggle to identify the most effective tools for their operations.

Therefore, 2024 will bring the added challenge of sorting the essential from the nonessential and knowing when and where to deploy specific technologies to their maximum potential.

What are the strategic directions for the media world as we face these trends and challenges head-on in 2024? In the fourth instalment of MARKETING-INTERACTIVE’s “Where’s the Money?” series, we speak to nine media agency professionals to identify the moneymaker of 2024.

Sandeep Mark Joseph, CEO and

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The Future Of Recruitment

Chief Revenue Officer at Airswift.

The hiring process can be a tangled web of intricacies riddled with biases and inequities. In today’s world, where algorithms are crucial, it can be challenging to recognize preconceptions. It wasn’t too long ago when Global Witness requested an investigation by the U.K. Equality & Human Rights Commission into potential breaches of the Equality Act (2010) by Facebook’s targeting and ad delivery practices.

In a world where unconscious biases can disproportionately impact under-represented groups, how do we break free from this cycle and pave the way for fairer hiring processes? From challenging long-held assumptions to uncovering new viewpoints, generative AI like ChatGPT can augment our perceptions and communication methods, reshaping the hiring landscape and creating a more inclusive future.

It all starts with recruitment.

By leveraging generative AI’s capabilities, companies can adapt their language to create a better sense of belonging for individuals from different countries, languages and cultures, thereby promoting inclusivity in the workplace. This sentiment is echoed by recruiters, who often rely on their new AI friend to generate text sensitive to various terminologies, colloquialisms and cultural nuances.

Consider the situation where one must recruit candidates from diverse nationalities and cultures. In the context of generative AI, providing detailed prompts such as “write a job description tailored to candidates based in the United States” is crucial. Additionally, emphasize, “maintain a professional and inclusive language, avoiding stereotypes and any biased tone of voice.”

And another effective technique is to incorporate personification in creative writing. Imagine requesting, “please generate an inclusive job description that fuses the viewpoints of Steve Jobs’ rhetoric with Simon Sinek’s ‘Golden Circle’ approach.” Naturally, this endeavor may require some experimentation and substantial refining based on the responses from ChatGPT. But that’s where the true excitement lies, isn’t it?

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Generative AI jobs in marketing: new titles at brands, agencies

With so many discrete applications, generative AI remains amorphous, which makes the appointment of a lone overseer of strategy seem premature, said Oleg Korenfeld, CMI Media Group’s chief technology officer

Still, companies appear to be heading in the direction of these roles. As of June, nearly 170,000 open jobs in the U.S. called for AI skills—3,575 of which asked specifically for skills pertaining to generative AI, according to Adzuna data cited by CNBC.

And just because a company, such as CMI Media Group, dismisses the need for such a position today, does not mean it won’t in the future.

“Down the line, there needs to be a leader to connect all these dots,” Korenfeld said.

Generative AI, just not in name

Despite the small but eager cohort in the professional services sector of marketing, most traditional advertisers are not yet sold on appointing a generative AI-specific role.

The time is too soon to appoint such positions, said Keith Johnston, VP and group director at Forrester Research. Moreover, carving out a dedicated title to generative AI could not only be premature, but also counterproductive to early efforts.

Some of R/GA’s clients have only just begun to entertain the idea of this kind of appointment, without any formal plans for following through, said Nick Coronges, executive VP and global chief technology officer. R/GA itself is not currently considering the creation of such a position.

More news: R/GA launches fractional work program

Neither is Wunderman Thompson, according to Alex Steer, global chief data officer, nor are any of its clients to his knowledge. However, Steer said that he is seeing brands and agencies move people into new roles leading generative AI strategy, just without any reference to the technology in the title.

Refraining from using the term “generative AI” in a

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The Future Of Digital Marketing Is Up To Gen Z

We’re experiencing a watershed moment with the emergence of generative AI on the precipice of integration across virtually every industry. These new technologies have been scrutinized for their potential to take over jobs, including many in the e-commerce sector. Publishers and agencies are already using ChatGPT for digital marketing, including search engine optimization, website development, and copywriting.

So how are an emerging cohort of digital marketers feeling about the introduction of these technologies into their future careers? I spoke with a number of young people embarking on careers in digital marketing. Let’s look at what they had to say.

A Fear Of Being Irrelevant

Young digital marketers are hyper-aware of the rapid changes facing their industry. Since generative AI can do many aspects of digital marketing, from writing key-worded blogs and generating images and video from text, to coding websites, many young digital marketers fear their careers will be upended by new technology.

“The future of the digital marketing industry was already intimidating as a soon-to-be graduate, but with the emergence of these AI platforms and their easy accessibility, I often worry about my career no longer being relevant,” says Haley Pistole, Strategic Communications Major at WSUV.

Agencies are already experiencing structural changes thanks to the adoption of generative AI, including how digital marketers are spending their time, and conducting experiments with programs like ChatGPT and DALL-E.

Be Ready To Adapt To Change

They were also quick to point out that the e-commerce space is one that has had to grapple with changes since the inception of the internet. From search engine optimization, to omnichannel marketing and social media integration, the most successful digital marketers are those that embrace change, adopt relevant new technologies early on, and always

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How generative AI tools like ChatGPT can revolutionize web accessibility

Join top executives in San Francisco on July 11-12 and learn how business leaders are getting ahead of the generative AI revolution. Learn More

Whether using desktop software to solve enterprise problems or scrolling through your social media feed in the supermarket checkout line, online connectivity is ubiquitous. In less than two decades, internet users grew from just 0.4% of the global population to 69% in 2022. 

In the U.S., 85% of Americans say they go online daily, while more than one-third report being online “almost constantly.” Meanwhile, 90% of Americans say the internet is “essential or important to them,” allowing them to stay informed, productive, connected and entertained. 

However, for people with disabilities, accessing online content can often be a frustrating, complex or even impossible experience. 

Companies, government agencies and website owners are legally and ethically responsible for making their platforms accessible to everyone. Fortunately, generative AI technologies, like OpenAI’s ChatGPT and Google’s Bard, can change the narrative and revolutionize how we approach web accessibility. 


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The current state of web accessibility

Despite efforts to improve web accessibility over the years, internet accessibility is far from available to everyone. WebAIM’s 2022 accessibility report showed that only one in four websites passed the basic accessibility standards of the Web Content Accessibility Guidelines (WCAG). 

Consequently, millions of users with disabilities face significant barriers when accessing online content.

The consequences of this accessibility gap are significant. Inaccessible websites prevent people with disabilities from accessing vital information and services, participating in online activities and connecting with others. This limits their opportunities and reinforces their social and economic marginalization.


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10Web AI Website Builder 2.0: Empowering Effortless Website Creation With Generative AI

10Web – AI-powered WordPress platform, is excited to announce the launch of AI Website Builder 2.0, which revolutionizes website creation by harnessing the power of generative AI. This innovative product, which integrates ChatGPT and Stable Diffusion, is now available to the public, facilitating the creation of customizable and responsive WordPress websites within minutes.

AI Website Builder

NEWARK, DEL. / ACCESSWIRE / May 24, 2023 / 10Web – AI-powered WordPress platform, is excited to announce the launch of AI Website Builder 2.0, which revolutionizes website creation by harnessing the power of generative AI. With this innovative update, users can now build professional websites at an unprecedented pace, benefiting from AI-generated content and images, while enjoying the flexibility and customizability of WordPress.

Generative AI transforms not only the creation of simpler forms of content but also more complicated workflows of web development, website building and management. It opens up a lot of opportunities for new experiments in site building. No-code experience of interacting with AI agents replaces traditional site creation flows through manual coding or using templates, by making it easier, faster and more personalized.

10Web’s AI Website Builder 2.0 signifies a breakthrough in web development, enabling seamless site creation and management leveraging generative AI. This new technology streamlines the entire website building process, eliminating the need for extensive coding or technical expertise. The workflow is simple: users answer a couple of questions about their business and provide some personalization preferences, utilizing ChatGPT the builder crafts SEO-optimized text content, while Stable Diffusion generates images and visual content to capture the essence of each business or service. As a result, a fully-fledged and personalized WordPress website is created in record time.

Moreover, websites created by AI Builder are hosted on 10Web’s fast and automated cloud hosting infrastructure, ensuring high-speed performance and optimization. Users

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