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Tagged: global agency

Global veteran CMO Betsey Chung is chair judge for Campaign Global Agency of the Year Awards 2023

By Jennifer Small

 For the fourth iteration of Campaign’s Global Agency of the Year Awards, the leader of the judges will be Betsey Chung, a global veteran chief marketing officer, who has held a range of senior marketing and finance roles with global brands including TD Bank Group, BMO, Aviva, and American Express.

What differentiates Campaign’s Global Agency of the Year, says Chung, is that the awards “span the art and science of marketing,” and recognise large and small, from global networks to individual shops across so many key categories – including individual, team and even client awards.

This is a key reason, says Chung, why she has opted to go from being a judge for last year’s awards to chair judge for the 2023 awards. Having qualified as a chartered accountant, Chung began her career as an auditor and tax advisor at KPMG, before moving on to becoming an executive strategy consultant and develop marketing and e-commerce strategies for KPMG clients in the UK and Europe, including Credit Suisse, British Telecom Wireless and Norwich Union.

“I’ve always operated in the intersection between marketing, digital and finance; and what I’ve learned is that during volatile times, storytelling is more important than ever. Storytelling is a source of inspiration, and purpose-driven work that can move people is something that many of us in the marketing industry strive for,” says Chung.

It makes sound commercial sense for agencies to enter, explains Chung, because clients pay attention to agencies who submit, while the judging panel is made up of CMOs from top brands worldwide.

Chung believes that “Campaign’s reputable, objective voice in the industry, which brings accreditation and recognition from a credible third party, is valuable for agencies and networks, especially during unpredictable economic times, where clients and agencies alike are looking

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