Omne Chosen as Strong Roots’ Foodservice Marketing Agency Partner
Omne has been entrusted with the responsibility of introducing the Strong Roots brand to the foodservice and hospitality industry.
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After an impressive ten-year collaboration that played a pivotal role in the growth of the McCain Foodservice Solutions venture, Omne has been entrusted with the responsibility of introducing the Strong Roots brand to the foodservice and hospitality industry.
Strong Roots is one of the fastest-growing food brands, establishing a loyal customer base across Europe and the US. It’s focused on high-quality, nutritious plant-based frozen food products with a mission is to inspire people to eat more vegetables and create positive change through sustainable practices.
For foodservice, Strong Roots is looking to bring real excitement to menus with its ‘veg-first’ approach but, to ensure that the brand goes to market with exciting and relevant menu ideas, Omne has brought menu and hospitality experts Egg Soldiers into the mix.
The agency has worked with Egg Soldiers on several culinary projects for clients over the last few years and the team will support by creating on-trend, and profitable menu solutions using the Strong Roots range that will help operators get the products quickly onto menus.
Mark Hodge, VP Marketing at McCain said, “With McCain’s recent investment in Strong Roots it made perfect sense to give Omne the challenge to launch an exciting new brand into the foodservice and hospitality market given their track record of success, knowledge of the market and desire to be creative and do things differently.”
Michael Gividen, CEO of Omne, expressed the agency’s excitement about the launch, stating, “We are thrilled to be working with Strong Roots to help establish the brand in the foodservice and hospitality sectors. It’s one of those rare occasions where we get to collaborate with clients starting