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Tagged: impactful channel

15 Agency Leaders Share Go-To Marketing Channels For A B2B Business

In the fiercely competitive world of B2B marketing, businesses are constantly seeking the most effective strategies to reach their target audience and drive growth. Among the myriad marketing channels available, it may be hard to decipher which will be the most impactful for your B2B enterprise.

Below, 15 Forbes Agency Council members share their go-to choices for businesses aiming to thrive in today’s marketplace. Read on to discover the channels that could revolutionize your B2B marketing approach and propel your business to unprecedented success.

1. Search Marketing

Search marketing is the most impactful marketing channel. No matter how niche you are in B2B, a lot of people start their info-gathering process with Google or another search engine channel. The best practice is to make sure all of your ducks are in a row concerning your search engine results first. – Spencer Hadelman, Advantage Marketing

2. It Depends On The Four C’s

Asking which B2B channel is most impactful is like asking, “What’s your favorite food?” Success in B2B marketing relies on being channel-agnostic. The most impactful channel depends on the four C’s: customer, creative, conversions and channel. Predictive modeling and post-campaign optimization tell us which B2B marketing channel is the most impactful. And whatever my favorite food (most impactful channel) is today, it may change the next day. – Thomas Zawacki, Data Axle

3. Client Testimonials

Existing and former clients are the most impactful marketing channel for our B2B business because they provide powerful testimonials with specific facts, and their strong recommendations allow us to borrow their personal brand to quickly build trust and credibility with new prospects. – Susan Thomas, 10Fold Communications

4. Virtual Events

Virtual events such as conferences and webinars are great because you are not only conveying real-world advice to needy

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