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Why digital marketing should be done in-house – News

Published: Wed 22 Nov 2023, 11:04 AM

Last updated: Wed 22 Nov 2023, 7:57 PM

Digital marketing is fundamental for every business, but hiring a full-time in-house team of digital marketers can be expensive. Large corporations have the budget for that, but small and medium-sized businesses might not be able to cover a full team and instead, use outsourced services.

Outsourced digital marketing has gotten a bad rap over the years, and it’s not all fair.

In fact, there are many benefits to hiring an external marketing team. It’s usually cheaper, and you can get access to a wide variety of talent spread out across the world. However, there are also several drawbacks that make in-house marketing teams superior.

If you’ve been thinking about outsourcing your digital marketing needs, or you’ve been trying to come up with a good reason to hire an in-house team, here’s why digital marketing is better executed in-house.

Faster turnaround times

When your marketing duties are executed by your in-house team, they’ll prioritise tasks based on your marketing plan. If they get bogged down, you can still outsource individual tasks to an agency or freelancer, but you never have to worry about a third-party agency postponing your needs because they have other clients to manage.

Keeping things in-house is something many industries do, even fleet maintenance is done in-house to avoid the markups and slow turnaround from relying on repair shops.

In-house teams know your products or services better

Knowing your market is the heart of success, but you also need to know your products or services inside and out to sell them to your market.

For example, say you sell a coffee maker that can control how much water you use for the brew cycle, even if the reserve tank

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