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Tagged: industry trends

Agencies Face Data Privacy, Tech Challenges in 2024

Introduction

The annual 4A’s Look Ahead report identifying significant trends affecting agencies has outlined multiple challenges anticipated for 2024. These obstacles include managing complex data privacy legislation, accommodating technological innovations, adjusting to new ESG reporting obligations, and modifying pitch processes.

Data privacy legislation landscape

One of the primary hurdles faced by agencies in 2024 will be navigating the intricate and evolving data privacy legislation spectrum. As federal privacy laws are expected to see little progress this year, the responsibility will mainly fall on state governments. Agencies need to develop a comprehensive understanding of each state’s requirements, as advertisers face uncertainty in complying with privacy laws across different regions.

Technological innovations

The ongoing expansion of technologies such as AI, machine learning, and blockchain is transforming the marketing landscape, necessitating new skill sets from agency professionals. These developments present opportunities for enhanced creative processes, streamlined operations, and improved decision-making within advertising agencies. However, they also demand a proactive approach towards embracing innovation and adapting to continuously changing market conditions.

ESG reporting obligations

Agencies will need to adapt to new ESG reporting requirements due to changes in state laws and shifting federal guidance. For instance, California now requires companies to disclose their Scope 1, 2, and 3 emissions, while the industry awaits updates to the SEC’s outdated Green Guides. Companies must comply with these new standards and demonstrate their commitment to ESG values, as greater transparency and accountability in business practices become increasingly important.

Modified pitch processes

To maintain a competitive edge, agencies must adjust their pitch processes as additional changes emerge throughout the year. The 4A’s aims to expand its research in this area, fostering stronger, lasting connections with clients. Agencies need to be proactive, adapting their strategies and promoting open communication with clients to make the most of the insights provided

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PC Website Builders Market Size, Share and Segments Analysis

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC

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