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Tagged: influencer marketing

Hoozu Honored as Australia’s Best Boutique Influencer Marketing Agency

IZEA Worldwide, Inc.

IZEA Worldwide, Inc.

Hoozu Honored as Australia’s Best Boutique Influencer Marketing Agency

The Hoozu team at the AiMCO Awards

The Hoozu team at the AiMCO Awards

SYDNEY, Australia, March 04, 2024 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, today announced that the Australian Influencer Marketing Council (AiMCO) has named Hoozu the best boutique influencer agency at its annual AiMCO Awards ceremony in Sydney.

The AiMCO Awards recognize outstanding partnerships between brands and creators that captivate audiences with authentic, original, engaging content.

“The influencer marketing industry is wonderfully unique,” said Natalie Giddings, Hoozu CEO. “We get to work with a diverse array of creative people from all walks of life every day. This recognition not only celebrates our team’s hard work and passion but also those creators who help bring our ideas to life.”

IZEA acquired Hoozu in December 2023 as part of its broader ongoing strategy to expand its global footprint. Hoozu serves regional brands, including Bunnings, Emma Sleep, Super Cheap Auto, and Ryobi. In addition to its core services, Hoozu’s talent management division, Huume, represents creators in the Australian market.

“I’m thrilled for Natt and our entire Hoozu team on this well-deserved industry honor,” said Ryan Schram, IZEA President and COO. “We’ve always known Hoozu to be passionate innovators and trusted advisers for their clients, and it’s rewarding to see that recognized in such a meaningful way.”

Hoozu and Huume received three overall nominations in the 2023 awards, including recognition for its Garage Goals Campaign with Pinnacle Hardware.

To work with Hoozu, visit hoozu.com. For news and resources, follow IZEA at x.com/izea.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the

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Leveraging Social Media Influencers in Sports Marketing

One of the most powerful ways to connect with fans and promote brands is through social media influencers. These are people who have a large and loyal following on platforms like Instagram, YouTube, or TikTok, and who can influence their audience’s opinions and behaviors. 

Imagine seeing your favorite athlete not only on the field, but also on your phone screen, sharing their personal stories and recommending the best products. This is the magic of influencers in sports. They can bring the game closer to the fans, create a sense of community, and generate excitement and loyalty. 

In this article, we will explore how social media influencers can help sports brands to achieve their marketing goals. 

The Rise of Social Media Influencers in Sports

Social media platforms have become an integral part of the sports industry, as they offer new ways for fans to connect with their favorite athletes, teams, and sports personalities, adds Saba Mobebpour, CEO at SPOCKET

Let’s explore the rise of social media influencers in sports, and how they impact on sports marketing.

Overview of Social Media Platforms

Source: Oberlo

Still need to explain what social media platforms are? We don’t think so. Around 4.48 billion people are active on these platforms, and this figure is still increasing, as shown in the above image. It is expected that around 5.58 billion will use social media, or maybe even more, by 2027.

But if you’re still unaware, let’s talk.

Social media platforms are online services that allow users to create and share content, such as photos, videos, text, and audio, with other users or the public. Some of the most popular social media platforms for sports are.

Instagram

A photo and video sharing app that has over 2.35 billion monthly active users, and is widely used by athletes,

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How AR is changing influencer marketing for mobile apps

Statistics are not encouraging: according to influencermarketing-benchmark-report/#toc-49″ data-wpel-link=”external”Influencer Marketing Hub, the average user engagement with social media advertising in 2023 stands at 2.05%, compared to 2.18% in 2021. For the first time in several years, it’s approaching the pre-pandemic level of 2019, which was 2.08%. This indicates a decline in user engagement in traditional Influencer Marketing.

This is why, in today’s market, there is a noticeable trend where major platforms like YouTube or Twitch are constantly seeking new ways to display advertisements. They experiment with various formats and test the integration of ad placements in unexpected parts of videos, which may surprise users. Influencers are also not staying behind, seamlessly integrating advertising directly into their videos, making it unskippable.

While these methods indeed help combat the short-term decline in user attention towards advertisements, the question arises about their long-term effectiveness. Advertisers are left wondering how to further increase audience engagement.

The use of AR technology in Influencer Marketing might provide a solution. According to a report by Vantage Market Research, the global AR market was valued at $20.72 billion in 2022 and is projected to reach $78.0 billion by 2028, with an annual growth rate of 29.5%. AR technology is reshaping industries and daily life right now, and Influencer Marketing is no exception.

AR case study

A notable example of a special project using AR technology within Influencer Marketing is the case of Zorka.Agency collaborating with a major gaming company. The advertising campaign involved guiding players through a portal to meet the beloved and iconic character from the game. Using only their Game ID, users were tasked with solving a simple yet captivating challenge: to approach a mysterious chest, find the hidden artifact that belonged to the character, and uncover the prizes inside. Importantly,

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Nativex Becomes Official Xiaohongshu Cross-Border Marketing Agency

Nativex, a globally recognized digital marketing agency, has recently partnered with Xiaohongshu (RED), a prominent lifestyle-sharing platform in China. This strategic collaboration appoints Nativex as Xiaohongshu’s official global business agency, enabling brands and developers worldwide to achieve significant user growth on the platform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230808087111/en/

This strategic collaboration appoints Nativex as Xiaohongshu’s official cross-border marketing agency. (Graphic: Business Wire)

Leveraging our extensive knowledge of media strategy planning, influencer marketing, creative production, ad campaign management, and social media operations optimization, Nativex empowers global brands and developers to make the most of the abundant opportunities offered by Xiaohongshu.

Xiaohongshu is a thriving lifestyle community catering to China’s younger generation, with an impressive user base of over 260 million monthly active users and more than 3 million posts generated daily. It has evolved into a comprehensive life encyclopedia for Gen Z users, covering a wide range of interests such as fashion, beauty, health, travel, food, and more.

Often referred to as the “Chinese Instagram,” Xiaohongshu provides a platform for Chinese Gen Z individuals to share their lifestyle experiences and offer product reviews through visually appealing content, including photos and concise videos. It seamlessly integrates community engagement, curated content, and commercial functionality, creating an environment that encourages seeking inspiration, sharing personal stories, and making well-informed purchasing decisions.

By leveraging its exceptional user-generated content (UGC), Xiaohongshu presents brands and developers with an authentic and compelling avenue to connect with users, foster engagement, and establish influential and trustworthy brand identities. The platform’s extensive user base, impressive engagement rates, unwavering user loyalty, and substantial influence have propelled it to become a highly sought-after platform for numerous brands.

With a profound understanding of Xiaohongshu’s user demographics and behavioral patterns, Nativex specializes in tailoring personalized

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Runway Influence: The King of Influencer Marketing

Influencer marketing has changed the game in an era where social media is paramount. The way that brands interact with their audience has changed, and a new generation of marketing agencies has emerged as a result. One such business that has established a reputation for itself in the sector is Runway Influence (RWI). We’ll delve deeply into RWI’s universe in this post and examine how it came to be the leading influencer marketing firm.

In order to bring something fresh, new, and unique to the field of marketing, RWI was founded. It was established in the center of Los Angeles, where innovation and technology coexist. The goal of the agency was to push the limits of high-profile events and social media marketing by utilizing the impact of well-known influencers.

The way that RWI approaches influencer marketing is what makes it different from its rivals. RWI develops a human connection with influencers rather than choosing them only on the basis of their numbers of followers or levels of engagement. They are picked because they support the businesses they represent with alignment, integrity, and sincere interest. This strategy fosters a mutually beneficial relationship between the influencers and the products they promote, resulting in promotions that are sincere and driven.

The excellent list of well-known clientele, both established and emerging, that RWI has is proof of its success. A few of the brands that have benefited from the agency’s unmatched experience include Adidas, McLaren, and TikTok. Clients have benefited from the agency’s broad range of competencies in developing brands, influencer marketing campaigns, growing follower counts, and general engagement.

Working with model influencers is one of RWI’s operations’ distinctive features. These are the beautiful people who grace the covers of magazines like Vogue, Harper’s Bazaar, GQ, and others. Through these collaborations, RWI creates

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