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Tagged: integrated communications

So Drama! Entertainment renews contract with integrated comms agency

So Drama! Entertainment, a Singaporean media company owned by SAFRA, has appointed local integrated communications agency, APRW, for the development and execution of Total Defence (TD) and National Education (NE) related campaigns and initiatives, according to APRW in a statement to MARKETING-INTERACTIVE. 

APRW will focus on publicity and engagement strategies, handling all public relations and media management aspects for NE and TD-related campaigns. This will include actively pitching key engagement efforts and ad-hoc stories to the media.

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The year-long appointment follows a creative pitch, during which APRW was selected for its strong understanding of TD and expertise in integrated communications, partnerships, and media relations.

APRW has been the incumbent agency for the past decade, and the current year-long appointment comes with the option to renew for another year.

“We are currently preparing and ramping up our publicity efforts for the upcoming Total Defence Day – commemorated on 15 February every year in Singapore,” Cho Pei Lin, managing director of APRW, told MARKETING-INTERACTIVE.

Cho, who will lead the team, added that APRW hopes to encourage people to put TD into action and play a part in keeping Singapore strong through its campaigns.

“Total Defence was launched in 1984 as a national security strategy and involves every Singaporean playing a part, individually and collectively, to build a strong, secure and cohesive nation,” Cho added.

The appointment comes shortly after the agency’s successful completion of the 55th anniversary of the Republic of Singapore Air Force (RSAF) in 2023.

APRW also has an ongoing partnership with North East Community Development Council (NECDC), having served as the appointed agency in 2023. NECDC collaborates extensively with community and corporate partners to design and implement outreach programmes that foster

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