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Marketing Agency

Altitude Marketing Launches Cutting-Edge Website for Discovery Life Sciences

EMMAUS, Pa., Nov. 21, 2023 /PRNewswire/ — Altitude Marketing, a life sciences marketing agency with over 19 years of experience serving B2B companies, recently unveiled a brand new website for its client, Discovery Life Sciences (Discovery), a prominent player in biospecimen and biomarker solutions.

Discovery Life Sciences featured image

Discovery Life Sciences featured image

Discovery’s mission is to restore hope by speeding the development of innovative diagnostics and effective treatments to improve care. They accomplish this by partnering with researchers in industry, academia, and government―furthering their abilities to complete their vital work faster by providing them with the highest quality products and services.

As Discovery experienced ongoing business growth, they recognized the importance of aligning their digital presence with this expansion. Their website served as a vital tool for lead generation and nurturing. With the goal of establishing themselves as the industry leaders, they sought a new website that would reflect their status and expertise.

“As we continue to experience remarkable growth, enhancing our digital presence became a strategic imperative for Discovery Life Sciences,” shared Tiffany Salas-Morris, SVP Marketing at Discovery Life Sciences. “Altitude’s demonstrated expertise in life science and branding shines through their work on our new website. They meticulously delved into our brand identity and objectives, resulting in the creation and launch of a technically sophisticated, sleek, and industry-leading website. Altitude has far exceeded our partnership expectations.”

In October, Altitude successfully launched a revamped website for Discovery, marking a significant milestone in their partnership. Altitude’s strategic approach involved refining the company’s messaging, improving user experience, and creating a sleek, professional design. This transformation ensures that Discovery looks like the global industry leader they are.

Today, Altitude continues to play a pivotal role in driving Discovery’s growth. Their ongoing collaboration encompasses a wide range of marketing services, including graphic

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Marketing Agency

Leading marketing agency announces the launch of talent management division

Dubai, UAE: Dubai-based boutique marketing agency, Reach has announced that it has launched its new talent management division, offering professional and tailored representation for both local and international influencers, celebrities and personalities.

Since its launch in 2022, Reach has been making waves in the industry providing PR, social media, photography and media services to brands across the region including KSA, Qatar, Lebanon and Kuwait. Coining the motto “The World’s Within Reach” the company embodies the spirit of elevating brands to their fullest potential and connects them with their ideal audiences across various lifestyle categories.

Reach has kick-started the new division with the lucrative signing of ICF life coach, CBT specialist and lifestyle influencer, Lynn Laz. Boasting more than 100,000 Instagram followers, Laz uses her platform to raise awareness for important taboo topics in the Middle East including eating disorders, diet mentality, media and body image issues. Communicating in both Arabic and English the accredited life coach appeals to a mass audience, globally. 

Ihab Ghazal, Founder and CEO of Reach, said: “Launching our talent management arm was inevitable to take us to the next level and separate us from the start-up marketing agencies. Signing with the incredible Lynn Laz as our first talent was a perfect match as her path has been inspirational on a professional and personal level and we can’t wait to help nurture and grow her public profile. Our rapid extension plans look to develop this new sector of the company through selectively signing more talents who represent our ethos.”

Lynn Laz, ICF PCC Life Coach and influencer, commented: “After working several times with Reach and seeing the fundamentals of the way they work, I was so excited to sign exclusively with them and become part of the family. I’m looking forward to a strong partnership.”

To

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Marketing Agency

Senior art director and PR director among six new hires at Fox Agency

Global B2B technology marketing specialist, Fox Agency, has made six new appointments following a series of strategic client wins.

The hires grow key services at Leeds, London and Dusseldorf-based Fox Agency, including copywriting, creative and PR, while bolstering the agency’s operational capabilities to deliver against increasing demand for its integrated offering.

Bringing years of experience from agencies including cain&abelDBB and Havas CX Helia, the new team members have worked with clients such as The Economist, WWF, Halifax, Audi and Visa. This brings Fox Agency’s total hires in FY23 to 15, bringing the agency’s total headcount to 60.

The appointments follow a series of client wins with significant integrated marketing briefs, including Gamma, PHINIA and OneStream.

The agency welcomes Tom Sulley as senior art director, Richard Jefferson as senior conceptual copywriter, Lucy Bristow as PR director, Steve Crookes as studio and traffic manager, Will Greaves as project manager and Leyton Williams as finance assistant.

Ben Fox, CEO at Fox Agency said: “Integrated agency partners with extensive knowledge and expertise are critical in ensuring success in a time where CMOs are under increasing pressure to do more with less. These six new team members are vital in ensuring we are positioned to adapt and evolve with the growing needs of global marketing teams. Our new colleagues bring a wealth of experience from across the industry, and all contribute unique and valuable skills to the team.”

The agency continues to grow, with further hires planned across motion, creative, PR, and operations before the end of 2023.

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Marketing Agency

Celebrations as Chesterfield based marketing agency picks up a major industry award

CNS Media went up against the likes of Saatchi & Saatchi, one of the most influential creative companies in the UK, to win the well-recognised <a href=industry accolade. (Photo: submit)” bad-src=”https://s.yimg.com/ny/api/res/1.2/q75bo9ChFi8q56k3LiUXOg–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMA–/https://media.zenfs.com/en/derbyshire_times_954/6c6b83c8f0f11b5c674e2026aeffe551″ src=”https://s.yimg.com/ny/api/res/1.2/q75bo9ChFi8q56k3LiUXOg–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMA–/https://media.zenfs.com/en/derbyshire_times_954/6c6b83c8f0f11b5c674e2026aeffe551″/

CNS Media went up against the likes of Saatchi & Saatchi, one of the most influential creative companies in the UK, to win the well-recognised industry accolade. (Photo: submit)

CNS Media won the prestigious marketing award for Best Media Buying Agency from the UK Agency Awards in London.

CNS Media is incredibly proud to have been recognised for its media buying capabilities and continued success as an industry expert in this field.

A prominent partner of Sky and numerous other media outlets, including ITV and Channel 4, CNS Media have always boasted incredible buying power alongside their numerous other marketing outputs.

The company was initially founded in Chesterfield by marketing experts Andy and Nicola Hattersely and Ev Mascarenhas, who, before starting CNS Media, worked for many years with great success in the digital, media and radio industries.

Joint CEO Andy Hattersley commented: “We’ve been one of the leading agencies in the media industry for a long time, and it’s great to see that we have received recognition for our team‘s hard work and expertise in this area.”

Going from strength to strength, the company started from a small team and now has 30 highly skilled and experienced staff members, offering all areas of marketing from TV and outdoor to social media and digital.

As well as growing their teams, they have also taken on numerous high-profile clients from all industries, including Trade Centre UK, VK Drinks, Grape Tree and KFC just to name a few.

Visit the website to learn more about their services and how they can help you with your next marketing campaign.

Or get in touch on 01246 866275, and one of the CNS Media team members will happily assist you.

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Marketing Agency

Study: What are the biggest shifts hitting the B2B marketing industries?

Marketing plays an increasingly important role in driving growth and innovation for businesses – and currently 62% of chief marketing officers have said that the customer experience has shifted from being sales-owned to marketing-owned.

These were the results from a global study from GroupM’s media agency EssenceMediacom which also revealed that 50% of CMOs plan to expand their marketing teams, and 29% see the most growth in data and technology teams. In fact, 70% of CMOs reported an increased marketing budget in the last three years that has been primarily allocated to data and technology. 

The report attributes marketing as a key area of growth as business-to-business customers expect experiences that are tailored to their needs, with 80% of respondents stressing the growing importance of customer centricity. Respondents have also highly ranked changes in buyer profiles as a reason why the B2B marketing approach has changed as buyers today prefer self-directed research over traditional sales pitches.

Don’t miss: B2B marketers eye influencer marketing, but fail at human-centricity

B2B marketers have also shared that there is an increase in customer data and the number of tools and technology to manage this data. Yet, the number one challenge for APAC marketers is understanding buyer needs as only half of respondents state that organisations prioritise sharing audience data.

 

Audience data continues to be under-utilised by companies as less than a quarter use AI to understand, segment and target buyers.

<a href=b2b marketing approach”/

As marketers need to adapt to a more customer-centric B2B buyer, many feel that they are given limited control over their organisation’s tech infrastructure and perceive that their tech stacks are not fully mature. 

The survey results reveal content development and distribution as a core marketing responsibility, second only to measurement highlighting the need for captivating content across the

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Marketing Agency

Digital Growth-Marketing Agency Growthcurve Celebrates Record Growth as Client Roster Surpasses $500million In Funding from Investors

Member Article

Independent digital growth-marketing agency Growthcurve is celebrating record growth having helped their clients raise a combined total of over $500 million in venture capital and private equity funding.

The agency which specialises in growth marketing for start-ups and scale-ups has helped clients pass the funding milestone through their unique evidence-based growth marketing.

Led by founder Mulenga Agley, who launched Growthcurve in 2017, the agency is now launching a major recruitment drive with ambitions to more than double in size by the end of 2024.

Agley believes the agency’s success is down to its unique approach to experimentation, real-time feedback loops and its approach to giving clients the ability to scale their team of marketing experts up or down flexibly.

And he is predicting that 2024 is the year that growth marketing firms start to outpace integrated ad agencies in new business wins as clients wake up to the results that can be achieved.

Mulenga Agley, Founder and CEO, Growthcurve, said: “Our pioneering Growth Marketing approach fuses creativity and culture with media and technology to help our clients acquire their ideal customers faster. It’s our job to break new ground, invent new distribution tactics, leverage data more intelligently, and to produce creative work which is impossible to ignore.”

“Through this work our clients are achieving the results they need to attract the external funding for their next stage of growth.”

“The fund-raising environment is always interesting because it shows you what’s coming in the world – based on where money starts to go from venture capital, we can predict which types of companies, disruptive ideas or new technologies will be big in the future.

“We knew well ahead of time that AI was going to experience a serious boom cycle due to a steep rise in AI founders

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Marketing Agency

B2B technology marketing agency expands team following recent client wins

Global B2B technology marketing specialist Fox Agency has made six new appointments following a series of strategic client wins.

The hires grow key services at London headquartered Fox Agency, including copywriting, creative and PR, while bolstering the agency’s operational capabilities to deliver against increasing demand for its integrated offering.

Bringing years of experience from agencies including cain&abelDBB and Havas CX Helia, the new team members have worked with clients such as The Economist, WWF, Halifax, Audi and Visa. This brings Fox Agency’s total hires in FY23 to 15, bringing the agency’s total headcount to 60.

The appointments follow a series of client wins with significant integrated marketing briefs, including Gamma, PHINIA and OneStream.

The agency welcomes Tom Sulley as Senior Art Director, Richard Jefferson as Senior Conceptual Copywriter, Lucy Bristow as PR Director, Steve Crookes as Studio and Traffic Manager, Will Greaves as Project Manager and Leyton Williams as Finance Assistant.

Ben Fox, CEO of Fox Agency, commented: “Integrated agency partners with extensive knowledge and expertise are critical in ensuring success in a time where CMOs are under increasing pressure to do more with less.

“These six new team members are vital in ensuring we are positioned to adapt and evolve with the growing needs of global marketing teams. Our new colleagues bring a wealth of experience from across the industry, and all contribute unique and valuable skills to the team.”

The agency continues to grow, with further hires planned across motion, creative, PR, and operations before the end of 2023.

By Matthew Neville – Senior Correspondent, Bdaily

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Marketing Agency

Brand agency and marketing agency merge to seize growth opportunities

Brand agency Champions (UK) Plc has merged with digital marketing agency Lowaire.

Champions is located in Costock near the Leicestershire/Nottinghamshire border and offers marketing, PR, advertising, event management, and celebrity booking services.

While, Lowaire, based in Shepshed, provides marketing services and website development.

Similar to Champions, Lowaire began as a solo endeavour at a dining room table in 2014.

Today, it serves more than 100 local, national, and global clients.

Lowaire’s managing director, Adam Coley said: “This collaboration marks a significant milestone for us. As specialists in producing robust digital marketing solutions, Lowaire sees this partnership as an exciting opportunity to fuse with Champions’ established growth strategies.

“Having worked for various companies including the NHS, I quickly learned how a more personalised and result-driven approach could lead to better results and client retention. As an agile team at Lowaire, our skill combined with Champions’ extensive experience will propel both our organisations forward. We truly believe our expertise coupled with Champions’ wide-reaching experience will uniquely position us in the marketplace and we look forward to sharing this exciting journey with our stakeholders.”

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Marketing Agency

Cheltenham marketing agency wins big at regional enterprise awards

Cheltenham’s Content Chef celebrated its triumph alongside a selection of marketing businesses from the south west in October 2023 – winning the ‘Best Emerging Digital Marketing Agency’ award at the 2023 SME News’ Southern Enterprise Awards.

These awards acknowledge and celebrate
the most deserving and best performing small and medium enterprises that are
dedicated to serving their clients and customers across the UK.

Over the past two years, Content Chef has helped various local and global businesses, brands and
agencies build an online presence and make ‘more dough’ through authentic
storytelling — with its services ranging from copywriting, SEO optimisation, blog writing and social media management, to email marketing, paid social ads, PPC (pay-per-click), website design
and content marketing strategising.

The Content
Chef brand started in 2017 as a solo freelancing adventure — but as things
continued to grow through the pandemic, founder and director, Daryl Charman, decided to let the stabilisers off and transition into a limited company in
April 2021.

Being Cheltenham-based itself, the company has a real commitment to working with the Gloucestershire community and local businesses. The team has worked with Sef Steakhouse — one of the newest restaurants to join Cheltenham’s Quadrangle — since day one, helping it to grow into a thriving and popular business.

Alongside this, Content Chef has recently started working with the well-loved Filipino restaurant Pyesta, helping its messages to resonate with its target audience and get them taking action, as well as several other exciting start-ups. 

Charman said: ‘Our honest
and fun friendly approach has been the catalyst to our success. Despite the
challenges of the pandemic, our agency continues to grow.’

Daryl admitted that he’s worked in some toxic environments before launching Content Chef, where growth took precedence over the
people, but he’s not under the

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Marketing Agency

Leading the Digital Marketing Game, Expanding Footprint in Northern Karnataka

In a realm where delivering substantial value reigns supreme, Extro Marketing Agency stands tall as an epitome of excellence. The agency prides itself on not just meeting commitments, but consistently surpassing them. The team’s collaborative approach ensures that every strategy, every campaign is meticulously tailored to meet individual client needs, thus magnifying impact.

Aman Sanni, Co-founder of Extro Marketing Agency, adds, “At Extro, we are more than just marketers; we are partners in the journey to success. We recognize that each client possesses a distinct identity, along with unique demands. Hence, we harmonize creativity with strategy to craft solutions that deeply resonate with their target audience.”

Beyond the Conventional Digital Marketing Agency

Extro Marketing Agency’s voyage transcends traditional digital marketing services. It’s about forging enduring alliances, about seamlessly integrating with clients’ businesses. The agency doesn’t merely offer services; it presents solutions that invigorate growth, embolden brands, and generate quantifiable outcomes.

Be it elevating brand prominence, surging website traffic, or establishing a robust online footprint, Extro Marketing Agency emerges as the trusted companion that paves the path for businesses to flourish in the digital era. 

About Extro Marketing Agency

Extro Marketing Agency stands as a dynamic digital marketing force, headquartered in Hubli, Karnataka. Sporting an enthusiastic team of young professionals, the agency is resolute in delivering top-tier digital marketing services and expert guidance. Their purpose revolves around surpassing client anticipations, presenting unparalleled value for investment, and consistently generating remarkable return on investment. From SEO strategies to social media brilliance, Extro Marketing Agency emerges as your partner for digital triumph.

Website Link: https://extromarketing.in

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