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Total Web Design

Tagged: social media

Marketing Agency

Where’s the money? Where creative agencies envision growth in 2024

Marketing efforts and campaigns increasingly demand unique ideas and creativity to capture and engage consumers in a world that is overloaded with content. 

Beyond traditional means, 2023 saw many creatives incorporate experiential elements and storytelling to hold onto consumers’ attention. Many anticipated artificial intelligence (AI), automation, and interactive experiences to dominate marketing strategies, according to a report by Hubspot.

These trends continue to hold relevance as we march towards 2024. An analysis by Forbes this year predicted that AI-driven interactions will propel methods to engage consumers in real time and drive conversions.

Additionally, as virtual reality (VR) and augmented reality (AR) technologies advance, the border between the digital realm and reality is becoming increasingly porous, it said. Brands are set to increasingly incorporate these technologies into their marketing campaigns.

Don’t miss: Where’s the money? Growth opportunities for social media agencies in 2024

Similarly, these AI solutions will also drive more personalised consumer experiences, such as through content recommendations and dynamic pricing tactics, according to a report by Brand Vision. Meanwhile, it predicted that AR will enhance the experiences that marketers create for consumers, such as virtual try-on features in the fashion industry or AR-powered home design simulations.

Given these trends, what will power creativity in the coming year? In this third instalment of MARKETING-INTERACTIVE’s “Where’s the Money?” series, eight creative agency professionals share their thoughts on what will be the moneymaker of 2024.

Tay Guan Hin, creative chairman, BBDO Singapore

“Virtual reality.”

To Tay, virtual reality (VR) is the winner to bet on for the profit turner of 2024. He highlighted how the market size for VR is on track to nearly double from 2022 to 2024, with the potential to soar beyond $22 billion by 2028.

According to Deloitte Global, the VR industry was set to

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Marketing Agency

Some of the top experiential marketing agencies’ software of modern times

With technology sweeping the market every day, you often become confused about selecting the right tools for the right job. Therefore, look out for options that are more reliable, credible and have better results on the cards.

Choosing the top experiential agency software could be testing for business owners, not because there aren’t many in the industry but also because you are not sure about their performance.

Therefore, we advise business owners to carry out some kind of research before they look out for the best in the business.

Here are some of the most suited and reputable top experiential marketing software available in town to help your business leverage the requirements that you have been looking for.

  1. Teamwork (agency project management software):

One of the most suited and reputable project management software to date. It is considered to be one of the most reputable software that is designed for marketing agencies.

Teamwork is all about features that offer easy-to-implement onboarding for the whole team to unlimited client-user collaboration. What makes it so convenient for marketing agencies to work with the software is that they plan, collaborate and complete the task from the start till the end.

It is all about giving a 100 % to the task. The software has been designed in a manner that keeps you away from human errors, slight delays and, most importantly, avoiding communication errors among the team members.

For all those business owners who are looking to modify their system and increase efficiency in their marketing experience, this software could be one of the best choices to make.

  1. SEM

    rush:

For all those agencies that are associated with the side of content marketing, this is your first choice by

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Marketing Agency

X, formerly known as Twitter, hit with trademark lawsuit from marketing agency

X Corp, formerly known as Twitter, was sued in federal court in Florida on Monday by a legal-marketing company that claims the social media giant’s new name infringes its trademark incorporating the letter “X.”

The lawsuit by X Social Media claims that X Corp, which owner Elon Musk began rebranding to X from Twitter in July, was likely to cause consumer confusion.

The case appears to be the first of what could be numerous trademark disputes with Musk’s company over the letter “X,” which is commonly used in tech branding.

“X” is included in hundreds of federal trademarks owned by companies including Microsoft MSFT-Q and Meta Platforms. X Corp applied for its own U.S. trademarks covering the letter last month.

X Corp did not immediately respond to a request for comment on the complaint. X Social Media declined to comment.

Windermere, Florida-based X Social Media is an ad agency focused on mass-tort litigation. Its website says that Jacob and Roseanna Malherbe founded the agency in 2015 to connect Florida panhandle residents with attorneys in the wake of the Deepwater Horizon oil spill in the Gulf of Mexico.

The lawsuit said the agency has used the “X Social Media” name since 2016 and owns a federal trademark covering it. It said it has invested more than $400 million in Facebook advertising to reach potential clients.

The company said Twitter’s rebrand has already confused customers and caused it to lose revenue.

“In a short time, X Corp has wielded its social media clout, marketing resources, and overall national notoriety to dominate consumer perception of its ‘X’ mark,” the lawsuit said.

X Social Media asked the court to force Musk’s company to stop using the “X” name and requested an unspecified amount of money damages.

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Marketing Agency

Elon Musk’s X hit with trademark lawsuit from marketing agency

X Corp, formerly known as Twitter, was sued in federal court in Florida on Monday by a legal marketing company that claims the social media giant’s new name infringes its trademark incorporating the letter “X.” The lawsuit by X Social Media claims that X Corp, which owner Elon Musk began rebranding to X from Twitter in July, was likely to cause consumer confusion.

The case appears to be the first of what could be numerous trademark disputes with Musk’s company over the letter “X,” which is commonly used in tech branding. “X” is included in hundreds of federal trademarks owned by companies including Microsoft (MSFT.O) and Meta Platforms. X Corp applied for its own U.S. trademarks covering the letter last month.

X Corp did not immediately respond to a request for comment on the complaint. X Social Media declined to comment.

Windermere, Florida-based X Social Media is an ad agency focused on mass-tort litigation. Its website says that Jacob and Roseanna Malherbe founded the agency in 2015 to connect Florida panhandle residents with attorneys in the wake of the Deepwater Horizon oil spill in the Gulf of Mexico.

The lawsuit said the agency has used the “X Social Media” name since 2016 and owns a federal trademark covering it. It said it has invested more than $400 million in Facebook advertising to reach potential clients. The company said Twitter’s rebrand has already confused customers and caused it to lose revenue.

“In a short time, X Corp has wielded its social media clout, marketing resources, and overall national notoriety to dominate consumer perception of its ‘X’ mark,” the lawsuit said. X Social Media asked the court to force Musk’s company to stop using the “X” name and requested an unspecified amount of money damages.

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Marketing Agency

Agency roundup: Aberfield Communications; connective3; Northern Artillery; and more

Aberfield Communications has been appointed by BHP, the largest independent accountancy firm in Yorkshire and North Derbyshire, as its PR and communications consultancy.

The Leeds-based PR, social media and brand communications agency will support the delivery of the firm’s marketing strategy to key audiences across the North of England through a proactive press office and strategic support.

This will include thought leadership focused on the firm’s key sector expertise, events, people profiling across its office network and employer branding.

Operating out of offices in Chesterfield, Cleckheaton, Leeds, Sheffield and York, BHP has more than 450 staff, including 35 partners.

Jamie Williams, head of markets at BHP, said: “Our ambition is to be the firm of choice for owner managed businesses across the North.

“We have ambitious growth targets and were looking for a partner to work with us who could really add value and expertise.

“Aberfield has a market-leading track record in the professional services arena and its audience-first approach and senior strategic consultancy, backed by strong market knowledge and connections, set it apart from the field.”

Ben Ormsby, senior consultancy at Aberfield Communications, added: “BHP is a hugely admired and respected brand, and we are excited about working as an extension of its marketing team and providing guidance to experts across the business as it embarks on its next phase of growth.

“With our extensive experience in the business advisory space including with Deloitte, Fortus and Grant Thornton, we are looking forward to adding real value to BHP at an important time for businesses and the economy and as new and disruptive industries and technologies emerge from the North’s towns and cities.”

:::

Leeds-headquartered digital performance marketing agency, connective3, says it plans to reach a 200 headcount as it enters its fifth year of trading.

The agency, launched in

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Website Development

Website Development Cost Few Factors to Consider

In today’s digital age, having a website for your business is essential to establish your online presence and reach a wider audience. However, creating a website is not a simple task, and the cost of website development can vary significantly depending on a number of factors.

Type of Website

The first factor that influences the cost of website development is the type of website you want to create. There are different types of websites, such as informational websites, eCommerce websites, and custom web applications. The cost of developing an eCommerce website, for example, can be significantly higher than that of an informational website. This is because an eCommerce website requires more features such as payment gateway integration, shopping cart, product catalogue, and order management system.

Development Platform and CMS

The cost of developing a website is also influenced by the development platform and CMS chosen. Each platform has its own pricing model, with some being more expensive than others. For example, building a website on Drupal or Magento may cost more than building one on WordPress. It is essential to select a platform that aligns with your budget and business requirements.

Content Management Systems, or CMS, are pre-made platforms that allow you to create and modify your website’s pages, text, and images. Although most CMS platforms are open-source and free to use, some like Wix come with a cost. Not every web design company specializes in each CMS, and some may have difficulty finding developers for certain platforms. As a result, the cost of the developer and the CMS platform (if any) will differ.

However, in some cases, none of the available CMS platforms may be suitable for your website. A more customized approach will then be necessary, requiring developers to write the entire code from scratch. This is a

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Websites Builders

Best Website Builders For Musicians In 2023

The best website builder services for musicians will make it easy to not just showcase your band but especially present your music and track listings.

A host of different services will now let you put a website online, quickly and easily – but if you’re looking for something to show off your talents as a musician then you need a more specific set of features.

Primarily, a way of uploading and sharing your tunes in a simple and secure way, even if it’s just snippets of songs rather than whole tracks.

If you’re a musician for hire then it can be useful to have some kind of booking system in place, or at least a contact form. On top of that, there are all the extras you might be interested in, like support for your own domain name or gallery pages to show just how many people came to your last gig.

We’ve compared these website builders for musicians across various points, including the ease of setup, interface, audio streaming performance, plugins, social media integration, and pricing, among other things.

Top 3 website builder services overall

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Once you get a taste for building your own site you may decide you’re looking for more of a website-building all-rounder. Our top three website builders offer top-class easy to use services that could transform your online presence, giving you the freedom to create any type of website you need.

Scroll down to read our comprehensive shortlist of the best website builder for musicians to create a presence online and showcase your music.

We’ve also reviewed the best laptops for DJ and music

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Websites Builders

15 Best Website Builders for Small Business (2023)

Let’s face it, small businesses can’t get by without a website anymore. 

Even before the pandemic in 2019, 70-80% of people were researching companies online before visiting or buying from them. Just imagine how many customers you could be losing, if you don’t own a website in 2023.

But we understand why so many small businesses are holding back. Building your own website used to be a daunting task, with endless decisions to make, coding to learn, designs to coordinate, and more. 

But not anymore! 

Thanks to the proliferation of user-friendly, drag-and-drop website builders, you can have a vibrant, eye-catching website of your own in no time. 

We rounded up this comprehensive guide to help you find the best website builder for your small business. And without further ado, here are our top 15 picks. 

Table Of Contents

Why compare small business website builders

Even though many popular website builders are on the market, it’s hard to pick one that’d fit every business’s needs.

If you’re just getting started, you’ll want to find an intuitive website builder that’ll not only help you achieve your business goals but you’ll also actually enjoy using it. After all, building a website isn’t just a one-off process. As your business grows, you’ll want to have the full flexibility of updating your website and its content.

At the same time, you’ll want to make sure that your website builder will help your get your business found online. The website you build with it needs to be optimized for the search engines and integrate well with other marketing channels like email, social media, or paid ads.

The good news is that the website builders below check most (if not all) of these boxes. And while our top pick is the GetResponse Free Website Builder (and you’ll

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Website Development

The Ultimate Web Development Checklist

 The Ultimate Web Development Checklist

If you’re venturing into the world of web development, you know just how complex and multifaceted this process can be. From the initial concept to the final launch, there are numerous tasks to consider, challenges to overcome, and details to perfect. To ensure a seamless and successful web development journey, we’ve compiled the ultimate web development checklist that covers everything from planning to deployment.

Table of Contents

Introduction

Pre-Development Phase

Defining Project Goals

Market Research and Analysis

Target Audience Identification

Technology Stack Selection

Budget Planning

Planning and Design Phase

Information Architecture

Wireframing and Prototyping

Visual Design

User Experience (UX) Design

Responsiveness and Mobile Optimization

Development Phase

Front-End Development

Back-End Development

Database Setup and Integration

Content Management System (CMS) Integration

Third-Party Integrations

Testing Phase

Functionality Testing

Compatibility Testing

Performance Testing

Security Testing

User Acceptance Testing (UAT)

Optimization Phase

Code Review and Refinement

Website Speed and Performance Optimization

SEO Optimization

Accessibility Enhancement

Caching Implementation

Launch and Post-Launch Phase

Final Testing and Quality Assurance

Domain and Hosting Setup

Launch Announcement and Marketing

Monitoring and Bug Fixing

Continuous Improvement

Conclusion

Introduction:

Web development is a :dynamic process that demands meticulous planning, creative design, and flawless execution. Whether you’re a seasoned developer or a newcomer to the field, following a comprehensive checklist can make all the difference in achieving a successful outcome. Let’s delve into the phases of web development and the key tasks associated with each.

Pre-Development Phase

Defining Project Goals:

Before embarking on any web development journey, clearly define your project goals. Determine the purpose of the website, the target audience, and the desired outcomes.

Market Research and Analysis:

Conduct thorough market research to identify trends, competitors, and user preferences. This insight will help you tailor your website to meet the needs of your audience effectively.

Target

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Marketing Agency

Elevating Brands in the Digital Age: Neyo Media’s PR and Digital Marketing Agency by Utkarsh Kumar Sinha

How we live, work, and communicate has been forever changed by the unrelenting march of digitization. Building a strong online presence for your organization has become essential as the limits of the digital realm continue to expand. This is precisely where Neyo Media, the brainchild of visionary Utkarsh Kumar Sinha, comes into play.

Under the adept guidance of Utkarsh Kumar Sinha, Neyo Media has risen to become a premier PR and social media growth firm, empowering numerous enterprises to achieve their loftiest ambitions through innovative and budget-conscious solutions. In this article, we embark on a journey to unravel the unique facets that set Neyo Media apart amidst the dynamic tapestry of the digital realm.

Forging a Path to Success

At the helm of Neyo Media stands Utkarsh Kumar Sinha, a digital enthusiast whose fascination with the vast potential of the digital sphere ignited at an early stage. Utkarsh’s voyage commenced with a voracious appetite for knowledge, delving deep into domains such as design, SEO, and other pertinent facets. Armed with a formidable repertoire of skills and a burning passion, Utkarsh took the plunge into entrepreneurship, birthing Neyo Media into existence.

The embryonic days were not without their challenges, but Utkarsh’s unwavering determination transformed each obstacle into a stepping stone toward success. Assembling a cadre of experts who mirrored his fervor and unwavering dedication, Utkarsh laid the foundation for Neyo Media’s triumph, crafting an ecosystem wherein innovation, devotion, and a clear vision converge harmoniously.

A Holistic Spectrum of Services

Neyo Media unfurls a panoramic array of services designed to equip businesses to flourish within the tapestry of the digital epoch. The proficient team at Neyo Media excels in every facet of digital marketing—ranging from the meticulous crafting of press

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