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Tagged: social media

Nintex Selects Alloy as Its Website Development and Digital Marketing Agency

Alloy will support the Seattle area-based automation leader with website replatforming and social media management

Atlanta, May 16, 2024 (GLOBE NEWSWIRE) — Today, Alloy, the premier agency specializing in precision storytelling and experiences for imaginative tech brands, announced that Nintex, a leader in process intelligence and automation, has retained the firm to redesign and replatform Nintex’s website to reflect its evolving position in the marketplace, as well as manage social media marketing campaigns;elm:context_link;itc:0;sec:content-canvas” class=”link “social media marketing campaigns. Alloy’s work will elevate Nintex’s market presence as it shapes the future of intelligent process management.

Eight thousand companies worldwide, including over 50% of the Fortune 500, turn to Nintex to accelerate digital transformation. Following a series of acquisitions and new marketing hires, Nintex recognized a need for a partner that could support its strategy and evolving business needs.

Alloy stood out in Nintex’s agency search process due to its extensive expertise in building well-orchestrated tools, experiences, and ecosystems that fuel performance, as well as the agency’s partnership with WebOps platform Pantheon. Founded 12 years ago, Alloy has a long track record of concepting and delivering marketing programs, platforms and products that enable mid-market technology brands to engage buyers and delight users. In fact, in its first quarter of leading social media efforts for Nintex, Alloy improved engagement rates by 30% and added thousands of followers.

“As a pioneering brand that’s competing in a burgeoning sector, we needed a partner that understood where we’re at, and where we want to go,” said Jesse Hamlin, VP of corporate marketing at Nintex. “Alloy truly understands what we’re looking to accomplish in our next chapter, and we couldn’t be more optimistic about our partnership.”

“One of the reasons our team was drawn to Nintex is because their mission is to

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Patient-Centric Marketing For Therapists In The Digital Age

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention.

The global behavioral health market is expected to reach $242 billion by 2027. This staggering amount is a call for all practicing therapists to market themselves better to stay ahead of the competition.

At my agency, we take a patient-centric approach to healthcare marketing, as understanding patients’ medical needs and preferences has become imperative if you want them to trust you throughout their journey.

Let’s explore how you can leverage patient-centric marketing strategies to grow your practice.

Understand Modern Patient Behavior

The most important marketing strategy for therapists is to know your patients well. This will allow you to customize your services and marketing according to your patients’ needs, ultimately boosting the effectiveness of your efforts.

Sending out surveys and conducting one-on-one interviews is a great way to connect with your patients and better understand them. These approaches can help you provide personalized services that cater to each patient’s unique needs.

Build A Strong, Trustworthy Online Presence

With a strong online presence, you can exhibit your expertise and attract potential clients. You can create such a presence by:

• Building a user-friendly website that works effortlessly on multiple devices.

• Using keyword analysis and SEO strategies to rank on search engines.

• Encouraging your patients to write reviews about you. When selecting a new doctor, more than 70% of consumers read online reviews.

Along with creating a robust online presence, market your therapy practice as one that patients can trust. Showcase patient testimonials and reviews on your website to highlight your reliability.

Create Value Through Content Marketing

Effective content marketing is one of the keys to attracting patients. Here are a few ways to create value

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Agencies caution advertisers against knee-jerk response to rise of social media

Agencies have warned advertisers against jumping ship to social media in the wake of Warc’s Social Media Reaches New Peaks report.

Warc’s research revealed that social media is now the largest channel in the world in terms of adspend, overtaking paid search.

Daniel Wood, chief executive at Creative Futures, part of EssenceMediacom, said: “The danger for advertisers is that they see this as a simple buy signal to move investment without properly interrogating the risks as well as the rewards.”

He added that time isn’t the “only metric” and the “relative profit” generated by each channel, along with impact on short and long brand metrics, should also be interrogated.

Elliott Millard, chief strategy and planning officer at Wavemaker, said: “When nearly 80% of budgets are going into digital channels there is also cause for concern.”

He added that recent “Profitability” research from Thinkbox, Ebiquity, Gain Theory and Group M, showed that while marketing budgets are flowing towards digital channels, “‘traditional’ and ‘legacy’ behaviours are still driving the bulk of ad-generated profit”.

Paul Bland, chief data officer at Havas Media Network, also made the case for legacy mediums. “TV is also changing. While linear consumption is reducing, digital consumption is soaring across apps, platforms and devices. More than ever, advertisers need to plan and balance audience reach, frequency and attention across diverse platforms and formats,” he said.

Alex Brownsell, head of content at Warc Media, said that the success of social media had been driven by Meta’s “remarkable renaissance”, but that the channel’s “stronghold on budgets” can also be seen on TikTok, Snapchat and Pinterest.

Adam Chugg, head of data and tech at the7stars, gave three reasons for the increase in social media investment: “Social ads offering maturity, evolving search behaviour and search ad saturation.”

He explained that platforms

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The Rise to the Top of the Funnel – 2024 Shifts in Marketing Spend In New Zealand

In 2024, marketing spend is witnessing significant shifts towards emotional resonance. New Zealand-based digital marketing agency, Zib Digital highlights the focus on meaningful connections, customer engagement and balancing digital strategies.

As businesses navigate the evolving digital marketing landscape, a common trend is emerging faster than ever: ‘creating personal connections with consumers’. Thus opening controversial conversations amongst experts on where to focus advertising spend in order to see the best return. 

Zib Digital, New Zealand discusses the importance of a balanced approach between top-of-funnel and bottom-of-funnel strategies. They emphasise the significance of combining brand awareness with conversion-focused activities to achieve optimal results for clients.

Historically, brands have prioritised immediate and measurable return on investment, which often results in conversion-led activity taking top spot on the agenda. However, it is important to recognise the role that top-of-funnel digital marketing plays in driving overall brand performance.

As a performance-led digital marketing agency, Zib Digital cannot deny the importance of the bottom-funnel focus, particularly when showcasing their client success stories. Yet, the business explains that simultaneously incorporating a consistently low element of top-of-funnel activity, such as content marketing and social media engagement, alongside bottom-of-funnel tactics, like retargeting and conversion optimisation, sees transformative results data in 2024. 

This holistic approach aims to capture and nurture leads throughout the customer journey, ultimately driving better ROI and long-term growth.

In addition to this, Zib recognises a strategic shift towards customer engagement efforts at the top of the funnel. Instead of solely focusing on driving immediate conversions, marketers are recognising the importance of building meaningful relationships with consumers from the outset. 

This involves leveraging interactive content, personalised messaging and community-building initiatives to create memorable experiences that resonate. 

Many buyers say they look at three to five pieces of content

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Benefits of Hiring a Hospitality Marketing Agency in Florida

In Florida’s busy hospitality scene, getting noticed can feel like a big challenge. But hey, with a helping hand from a Hospitality Marketing Agency in Florida, businesses can score some awesome perks. These agencies know all the tricks to make your place shine bright in the crowd. Whether it’s getting more folks through the door or making your spot the talk of the town, they’ve got your back. So, if you’re in the hospitality game in Florida, teaming up with one of these agencies could be your ticket to success.

Increased Visibility and Brand Awareness

In a crowd of other businesses, it’s super important to make yours stand out. That’s where a special marketing team comes in handy. They know just what to do to make your place shine in Florida’s hospitality world. They use sneaky tricks like making sure your business shows up first when people search online locally. Plus, they make stuff that people can’t resist looking at, so everyone knows your name. So, if you want everyone to know who you are and what you do, teaming up with these guys is the way to go.

Professional Website Development and Optimization

Your website is like your shop’s window on the internet. A hospitality marketing crew doesn’t just slap together a website; they make a cool online spot that grabs people’s attention. They make sure it looks great on any device and is easy to use. Everything from how it looks to how you move around it is carefully thought out to keep folks interested and turn them into customers. So, if you want your online shop to be a hit, these guys are the ones

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Advertising restrictions can have harmful effects on women’s health. Here’s what one company is doing about it


New York
CNN
 — 

Anyone who menstruates will tell you: a period often doesn’t look or feel like the rapturous dancing portrayed in a typical tampon ad.

Taking aim at the sanitized and euphemistic nature of mass advertising aimed at women, personal care brand Frida launched an adult-only online platform Wednesday of tutorial videos showing customers how to use its fertility, prenatal and postpartum products.

The platform, developed alongside health professionals, is in large part a response to many marketing platforms and social media sites taking down or rejecting reproductive and women’s health ads that show more authentic representations of women’s bodies, said Frida founder and CEO Chelsea Hirschhorn.

“You can go on Instagram and learn a 10-step beauty regimen … (but) there’s just no avenue available to brands like ours who make products to help women during these times,” she told CNN. “We show women how to do saline nipple soaks when you have raw or cracked nipples. We show women how to stretch their perineum before labor and delivery to mitigate the risk of tearing, we show them how to properly clean their vagina after vaginal delivery.”

Hirschhorn said she does not expect this explicit content to be shown on social media or television networks given their content guidelines but, since some platforms allow sexualized and suggestive material, “showing female bodies needs to be allowed in non-sexualized circumstances, as well.”

When it comes to more explicit content and nudity, she argues there should be a safe, age-restricted space for this information to be informatively and frankly disseminated to people who need it.

While Frida products have been available in retail stores like CVS, Target and Walmart since 2019, Hirschhorn describes a constant back-and-forth when it comes to fighting for marketing space.

In 2019, ABC declined to air an

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Tech, Marketing Strategy, & Aesthetics of AIR COMPANY

Increasingly, senior execs from large tech and CPG companies are opting for jobs in smaller firms focused strongly on purpose, where their expertise can significantly impact the company and the planet. AIR COMPANY is a company of the future because it uniquely combines:

  1. Cutting-edge technology with the potential to make a serious dent in greenhouse gas emissions (if scaled across all its potential applications, the company projects global emissions could be reduced by 10.8%)
  2. Unconventional B2B climate tech marketing and design aesthetics
  3. An unusual collection of marketing talents vs. sector norms
  4. Senior management that understands marketing communication and creative risk taking

The company recently announced that top senior marketing executive Andrew McKechnie has joined AIR COMPANY as Head of Marketing.

Andrew held positions as Global Head of Design Group at Apple Marcom, and as Senior Vice President, Chief Creative Officer at Verizon where he led the creative marketing group and founded its 300+ person in-house agency, 140. When I interviewed Andrew about his decision to join AIR COMPANY, and after researching the company, the appeal became clear: the huge potential of AIR COMPANY to benefit the planet, its unique use of industrial and product design to engage broad audiences in conversations about sustainability, the accessible communication about its advanced scientific technology, and its strategic choices to launch surprising premium products early on to maximize corporate awareness. The challenges of bringing even more humanity and warmth to how AIR COMPANY showcases its cutting-edge technology, and of further amplifying its purpose-led storytelling, are areas Andrew excelled in at Apple and Verizon.

Cutting-Edge Tech

AIR COMPANY’s mission

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Eric Chambers and Branden Chambers of The Chambers Group!

Branden Chambers and Eric Chambers have transformed their family’s powerhouse Beverly Hills traditional marketing firm into a pioneering multi-media organization that assists celebrities in capturing, growing, and retaining their powerful social media followers, on top of massively boosting the messaging for major brands with more traditional marketing campaigns. 

With their unique way of tailoring digital and social media packages without the use of bots, these two very successful brothers are changing the way celebrities and influencers conquer the world in the digital age, in addition to creating fresh and new marketing campaigns for some of the biggest brands. 

Branden and Eric’s success with everyone from supermodel Alessandra Ambrosio and country music superstar Tim McGraw to legendary comedians Cheech & Chong has been nothing short of game changing. The Chambers Group currently works with 200 plus celebrities and influencers such as Diamond Dallas Page, James Maslow, Barbie Blank, Chris Van Vliet, Torrie Wilson, Tavi Castro, and Mario Lopez’s Must-See Movies. 

Image credit: The Chambers Group

“Eric and Branden helped grow our Facebook following from 230,000 to 9 million followers,” confirms Tommy Chong, who has worked with the brothers for the past decade, and credits them with helping him make The Hollywood Reporter’s prestigious Top Comedians chart, which ranks the most popular comedians on Facebook, Instagram, Twitter, YouTube. 

Tommy is just one of many Hollywood stars, doctors, and influencers who increasingly turn to The Chambers Group to help grow their digital footprint. But then, this full-service marketing, branding, and content creation agency has been kicking goals for more than 2000 clients globally ever since their father, Keith Chambers, established The Chambers Group more than a half-century ago. 

“We’re always thinking and creating ‘what’s next’ in our client’s particular category so they are continuously perceived as remarkable in their space,” explains Branden, who points to the incredible success

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How PR And SEO Can Supercharge Your Digital Marketing

Celebrity publicist and CEO of Society22 PR, an award-winning hybrid digital PR agency based in Los Angeles and NYC.

Are you pouring resources into SEO but struggling to see results? You might be missing a crucial piece of the puzzle.

When it comes to digital marketing, two tactics are considered to be the most effective: search engine optimization (SEO) and public relations (PR). Although they frequently work in different domains, both strive to elevate the visibility of brands and foster trust.

To give you an overview, SEO meticulously optimizes your website for search engines like Google, Bing, Yahoo, etc., ensuring your target audience finds you when searching for relevant content online. SEO is like a map that helps search engines find you.

Imagine crafting exceptional content, yet nobody knows it exists. This is the reality for many businesses neglecting PR. PR cultivates positive brand awareness and fosters relationships with key influencers and media outlets to help you “be seen,” unlocking your full potential and propelling your brand toward industry leadership.

The tremendous synergy between these two forces is on the verge of bringing about a revolution.

The Backlink Advantage: PR’s Gift To SEO

Do you think backlinks are just fancy links? Think again—they hold significant currency in the digital world. In SEO, backlinks are essentially links from other websites that point back to your own. Search engines interpret these backlinks as a vote of confidence in the quality and relevance of your content. Just like real-world currencies, they hold value and influence.

The more high-authority websites (those with established credibility and influence, such as YouTube, LinkedIn, Google Business Profile, Reddit, etc.) link back to you, the higher your website climbs in search engine rankings. This ultimately translates into increased organic traffic as your website becomes more visible

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