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Tagged: team

The Surprising Advantages Of Mixing Mindfulness And Marketing

Co-founder and CEO of ZOOM Marketing, one of Silicon Valley’s premier positioning agencies with hundreds of successful clients.

When I began my career, introducing mindfulness or any kind of contemplative practice in the workplace was seen as completely taboo. Today, it’s becoming almost commonplace.

Illustratively, one of our clients, a fast-growing technology company, convened its top 25 leaders for our brand positioning brainstorm. We met at a century-old Japanese garden set among koi ponds and bamboo gardens. The CEO initiated the session with a meditation where we all breathed together and set our intention to listen and bring our best possible mindset. This set the tone for a productive session with one positive idea sparking another.

My initial exposure to mindfulness occurred when I was a kid, long before the concept gained widespread recognition. Amid the tennis boom in the 1970s, Timothy Gallwey wrote The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance, where he introduced the notion of self 1: your critical self and self 2: your subconscious self. This was the first time I realized there was a voice and dialog inside my head. Being aware of this voice is the basic concept behind mindfulness.

As I’ve seen the benefits of mindfulness in my personal life, I’ve also introduced it to my agency. Our leadership team completed a nine-month program focused on how to integrate mindfulness and business. And our entire company completed a six-week Positive Intelligence course. We continue with weekly meetings to discuss how we can bring mindfulness into our client work and better support each other.

We’re a small business based in the heart of Silicon Valley, so we can try new ideas more easily, but I’ve been pleasantly surprised by the team’s enthusiastic adoption of

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4 Tips To Marketing Your Startup Company

grants, loans, angel investor, fund, marketing, startup, founder, funding, startup

Startups that have a great marketing plan and product are leaps and bounds ahead of many starting a business.


Originally Published Mar. 22, 2019.

Startups that have a great marketing plan and product are leaps and bounds ahead of many starting a business. One of the first questions that’s posed is whether the company is going to take on the marketing themselves or outsource their marketing to an agency. The fact is that both of these options have their merits as well as disadvantages.

Taking on your marketing as a startup founder allows you to control each aspect of the marketing campaign, but this can be risky since many startup founders might not be too well-versed in marketing.

Outsourcing your startup marketing can be risky: not all marketing companies are created equal. With a small budget, one marketing company that doesn’t deliver can severely limit your cash flow.

Self-Education

Self-education in the marketing realm is challenging but very possible. There are training programs for nearly every part of online marketing like PPC, Google Adwords, and affiliate marketing. If you want to learn Adwords or PPC, then you should review which classes/certifications garner the best results. After you have self-educated, it is important to remember that your training was not industry-specific. For this reason, it is essential to try a few different approaches to things like content marketing, SEO, and PPC.

Finding the tactics with the most substantial ROI might take a few months. The education can also be offered to your staff as this will help them understand the marketing strategy in a more profound way. Many of these classes can be written off come tax time. Look at it as an investment in the company as well as its people.

Become an

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Manchester agency appoints first new MD in 18 years

Manchester digital marketing firm I-COM has announced the appointment of its first new managing director for 18 years.

Ravi Bhalla takes over the role this month from Mike Blackburn, who has been in post since 2006.

Bhalla himself is a founding member of the I-COM team and moves to the MD role from his previous position as technical director. In his new role Bhalla will be working closely with the agency’s management team, focusing on client success and growth and creating a strong business for all shareholders.

I-COM is a full-service digital marketing agency based in the heart of Manchester, specialising in all aspects of digital marketing and web design with a portfolio of clients across the UK. In 2019, after several successful years, I-COM transferred ownership of a majority shareholding in the agency to an Employee Ownership Trust.

Bhalla said: “Having worked with Mike for such an extended period of time it has been a pleasure to watch the business grow. It is to his huge credit that I-COM stands as one of the leading and longest-running full service agencies in the city. I am extremely proud to be taking on this role and feel that the business is in a position to go from strength to strength. I would like to thank Mike for his nearly two decades of service to I-COM and also to the wider team who allow us to continue to deliver the fantastic results that we achieve for our clients.”

Blackburn added: “As founder of the company Ravi is perfectly placed to lead the I-COM team to new heights. I have immensely enjoyed working with him over the last 18 years and I am excited to see where he leads the firm. His dedication and commitment to the company means that there is

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Why digital marketing should be done in-house – News

Published: Wed 22 Nov 2023, 11:04 AM

Last updated: Wed 22 Nov 2023, 7:57 PM

Digital marketing is fundamental for every business, but hiring a full-time in-house team of digital marketers can be expensive. Large corporations have the budget for that, but small and medium-sized businesses might not be able to cover a full team and instead, use outsourced services.

Outsourced digital marketing has gotten a bad rap over the years, and it’s not all fair.

In fact, there are many benefits to hiring an external marketing team. It’s usually cheaper, and you can get access to a wide variety of talent spread out across the world. However, there are also several drawbacks that make in-house marketing teams superior.

If you’ve been thinking about outsourcing your digital marketing needs, or you’ve been trying to come up with a good reason to hire an in-house team, here’s why digital marketing is better executed in-house.

Faster turnaround times

When your marketing duties are executed by your in-house team, they’ll prioritise tasks based on your marketing plan. If they get bogged down, you can still outsource individual tasks to an agency or freelancer, but you never have to worry about a third-party agency postponing your needs because they have other clients to manage.

Keeping things in-house is something many industries do, even fleet maintenance is done in-house to avoid the markups and slow turnaround from relying on repair shops.

In-house teams know your products or services better

Knowing your market is the heart of success, but you also need to know your products or services inside and out to sell them to your market.

For example, say you sell a coffee maker that can control how much water you use for the brew cycle, even if the reserve tank

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Senior art director and PR director among six new hires at Fox Agency

Global B2B technology marketing specialist, Fox Agency, has made six new appointments following a series of strategic client wins.

The hires grow key services at Leeds, London and Dusseldorf-based Fox Agency, including copywriting, creative and PR, while bolstering the agency’s operational capabilities to deliver against increasing demand for its integrated offering.

Bringing years of experience from agencies including cain&abelDBB and Havas CX Helia, the new team members have worked with clients such as The Economist, WWF, Halifax, Audi and Visa. This brings Fox Agency’s total hires in FY23 to 15, bringing the agency’s total headcount to 60.

The appointments follow a series of client wins with significant integrated marketing briefs, including Gamma, PHINIA and OneStream.

The agency welcomes Tom Sulley as senior art director, Richard Jefferson as senior conceptual copywriter, Lucy Bristow as PR director, Steve Crookes as studio and traffic manager, Will Greaves as project manager and Leyton Williams as finance assistant.

Ben Fox, CEO at Fox Agency said: “Integrated agency partners with extensive knowledge and expertise are critical in ensuring success in a time where CMOs are under increasing pressure to do more with less. These six new team members are vital in ensuring we are positioned to adapt and evolve with the growing needs of global marketing teams. Our new colleagues bring a wealth of experience from across the industry, and all contribute unique and valuable skills to the team.”

The agency continues to grow, with further hires planned across motion, creative, PR, and operations before the end of 2023.

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Celebrations as Chesterfield based marketing agency picks up a major industry award

CNS Media went up against the likes of Saatchi & Saatchi, one of the most influential creative companies in the UK, to win the well-recognised <a href=industry accolade. (Photo: submit)” bad-src=”https://s.yimg.com/ny/api/res/1.2/q75bo9ChFi8q56k3LiUXOg–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMA–/https://media.zenfs.com/en/derbyshire_times_954/6c6b83c8f0f11b5c674e2026aeffe551″ src=”https://s.yimg.com/ny/api/res/1.2/q75bo9ChFi8q56k3LiUXOg–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMA–/https://media.zenfs.com/en/derbyshire_times_954/6c6b83c8f0f11b5c674e2026aeffe551″/

CNS Media went up against the likes of Saatchi & Saatchi, one of the most influential creative companies in the UK, to win the well-recognised industry accolade. (Photo: submit)

CNS Media won the prestigious marketing award for Best Media Buying Agency from the UK Agency Awards in London.

CNS Media is incredibly proud to have been recognised for its media buying capabilities and continued success as an industry expert in this field.

A prominent partner of Sky and numerous other media outlets, including ITV and Channel 4, CNS Media have always boasted incredible buying power alongside their numerous other marketing outputs.

The company was initially founded in Chesterfield by marketing experts Andy and Nicola Hattersely and Ev Mascarenhas, who, before starting CNS Media, worked for many years with great success in the digital, media and radio industries.

Joint CEO Andy Hattersley commented: “We’ve been one of the leading agencies in the media industry for a long time, and it’s great to see that we have received recognition for our team‘s hard work and expertise in this area.”

Going from strength to strength, the company started from a small team and now has 30 highly skilled and experienced staff members, offering all areas of marketing from TV and outdoor to social media and digital.

As well as growing their teams, they have also taken on numerous high-profile clients from all industries, including Trade Centre UK, VK Drinks, Grape Tree and KFC just to name a few.

Visit the website to learn more about their services and how they can help you with your next marketing campaign.

Or get in touch on 01246 866275, and one of the CNS Media team members will happily assist you.

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B2B technology marketing agency expands team following recent client wins

Global B2B technology marketing specialist Fox Agency has made six new appointments following a series of strategic client wins.

The hires grow key services at London headquartered Fox Agency, including copywriting, creative and PR, while bolstering the agency’s operational capabilities to deliver against increasing demand for its integrated offering.

Bringing years of experience from agencies including cain&abelDBB and Havas CX Helia, the new team members have worked with clients such as The Economist, WWF, Halifax, Audi and Visa. This brings Fox Agency’s total hires in FY23 to 15, bringing the agency’s total headcount to 60.

The appointments follow a series of client wins with significant integrated marketing briefs, including Gamma, PHINIA and OneStream.

The agency welcomes Tom Sulley as Senior Art Director, Richard Jefferson as Senior Conceptual Copywriter, Lucy Bristow as PR Director, Steve Crookes as Studio and Traffic Manager, Will Greaves as Project Manager and Leyton Williams as Finance Assistant.

Ben Fox, CEO of Fox Agency, commented: “Integrated agency partners with extensive knowledge and expertise are critical in ensuring success in a time where CMOs are under increasing pressure to do more with less.

“These six new team members are vital in ensuring we are positioned to adapt and evolve with the growing needs of global marketing teams. Our new colleagues bring a wealth of experience from across the industry, and all contribute unique and valuable skills to the team.”

The agency continues to grow, with further hires planned across motion, creative, PR, and operations before the end of 2023.


By Matthew Neville – Senior Correspondent, Bdaily

Looking to promote your product/service to SME businesses in your region?

Find out how Bdaily can help →

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Don’t Let A Future Investor Ask Why Your Agency Hasn’t Got An AI Strategy

Agency owners looking to sell up must have a response to the questions posed by AI, writes Martin Ward of Waypoint Partners.

Selling your agency is all about putting your best foot forward. Until recently, it was clear what a potential investor or buyer was looking for. But with the recent huge advances in AI, the goalposts have changed. According to a private equity house that is active in the marketing services space, if you don’t have an AI strategy as part of your IM (the information memorandum, a core sales document), you’re unlikely to impress.

In effect, you will be broadcasting to the world that you are either behind the times or simply arrogant enough to believe you can ignore the impact of the technology. Both are as bad as each other. An agency that gets it will know that, depending on how they navigate the technology, it represents either the biggest existential threat or the greatest opportunity.

But if the requirement to get on board with the opportunity presented by AI is clear to most, the decision-making journey the leadership team needs to go on is by no means straightforward. And that’s because the business world likes to deal with certainties: if I do A plus B, the result will be C.

We can also blame Richard Herrnstein’s hyperbolic discounting theory, which, simply put, means we humans are much more likely to opt for today’s clear but smaller reward over a future, larger reward that is not yet quite tangible. Effecting behavior change to mitigate climate change is tough for the same reason.

When it comes to embedding generative AI in your organization, whether to make efficiencies or to develop new products and services, you can’t be sure of the endgame until you’re well on the way and

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Gollum developer Daedalic quits game development

 Gollum in The Lord of the Rings

Gollum in The Lord of the Rings

The Lord of the Rings: Gollum developer Daedalic Entertainment is leaving game development.

The Lord of the Rings: Gollum launched last month to broadly negative reviews, prompting developer gollum-dev-issues-statement-apologising-for-game” data-ylk=”slk:Daedalic Entertainment to take to Twitter to apologize for the game;elm:context_link;itc:0″ class=”link “Daedalic Entertainment to take to Twitter to apologize for the game, claiming that the team “deeply regret that the game did not meet the expectations we set for ourselves or for our dedicated community”.

Fast forward a month, and it seems the backlash hasn’t just affected the fortunes of Daedalic’s planned sequel, but the fate of the internal development studio itself. According to daedalic-entertainment-spiele-entwicklung-stellenabbau/” data-ylk=”slk:German website Games Wirtschaft;elm:context_link;itc:0″ class=”link “German website Games Wirtschaft, the sequel has now been cancelled, and the studio plans to let go of at least 25 of its 90-person team.

“We value each and every member of our team, and it is important to us that the transition goes as smoothly as possible,” Daedalic said, according to Google Translate. “Therefore, we will support our former employees in finding new opportunities within our network.”

The changes will reportedly have no bearing on the recently-announced Surviving Deponia, although that’s possibly because the external team at AtomicTorch will lead its development.

It’s unclear how, or even if, the team will continue to improve the story-driven, action-adventure game set in J.R.R. Tolkien’s classic setting with further patches or DLC, or if the game will still come to Nintendo Switch as planned.

“Our development team has been working diligently to address the bugs and technical issues many of you experienced,” the team said shortly after the game released in May. “We are committed to providing you with patches that will allow you to enjoy the game to

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7 Best Website Builders for Online Stores: Pros, Cons, Costs

Methodology: How We Test the Best Website Builders

Our recommendations aren’t based on random guesswork. We put every website builder on this page through extensive, independent testing.

Why you can trust Tech.co

Working out which technology review websites provide up-to-date, independent information – and actually test the products they’re writing about – can be just as difficult as choosing between website builders or other software.

Setting up a website is pretty simple, which is one of the reasons there are so many review pages on Google. But having the resources to properly compare complex business software is rare. At Tech.co, our research & insights team run extensive tests on all the products we review in collaboration with Tech.co’s expert writers, so everyone’s clued up on what they’re talking about.

Research team insights

We’re lucky enough to have a professional research team that provides us with insight on all of the products we discuss, review, and rate. The team only awards providers with scores (such as Wix’s 4.8/5) if the research justifies it. To determine an overall website builders score, our testers compile scores from six subcategories. These are:

  • Features: General web tools, from SEO to blogging to design AI
  • Design functionalities: Design tools, from themes to mobile editors
  • Value for money: Cost factors, including plans, deals, and feature tiers
  • Help and support: Types of support and support hours
  • Customer score: Customer and user testing feedback
  • Ease of use: Software and user interface flexibility

These scores allow us to talk with confidence, for instance, about a given product’s value for money and estimated return on investment, as well as identify and comment on the latest market trends.

Real-life user testing

For an ambitious online store, you’ll need excellent features and access to a range

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